Strategic Marketing

• • Understand and assess an organisation's internal and external environments to determine its key resources, competences and capabilities.
  • Evaluate and recommend appropriate strategic directions.
  • Analyse marketing data and recommend relevant coherent marketing strategies.
  • Examine tactical programs based on the data for an organisation to achieve its stated strategic direction.
  • Demonstrate an in-depth level of marketing knowledge through the development and presentation of a coherent marketing strategy for an organisation.

You must have successfully completed the following subject(s) before starting this subject:

• LTU-MKT1MDP-Fundamentals of Marketing

Others

Pre-requisites: Student must have completed 180 credit points.

Additional requirements

No additional requirements

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.

• Practice-based activities (equivalent to 1750 words) (40%)
• Reflective practice (equivalent to 1000 words) (30%)
• Presentation (equivalent to 1000 words) (30%)

For textbook details check your university's handbook, website or learning management system (LMS).