Strategic Marketing
UndergraduateLTU-MKT3SMK2026
Course information for 2026 intake View information for 2025 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 5 July 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $2,174
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Strategic Marketing
About this subject
On successful completion you will be able to:
- Critique strategic marketing planning and activities in relation to firm performance and sustainability.
- Exercise professional judgement and evaluate strategic marketing options to implement strategies in diverse marketing contexts.
- Develop and apply ethical, data-driven marketing strategies for different market offerings in diverse market segments.
- Understand and Assess an Organisation's Internal and External Environments to Determine Its Key Resources, Competences, and Capabilities.
- Evaluate and Recommend Appropriate Strategic Directions.
- Analyse Marketing Data and Recommend Relevant Coherent Marketing Strategies.
- Examine Tactical Programs Based on the Data for an Organisation to Achieve Its Stated Strategic Direction.
- Demonstrate an In-depth Level of Marketing Knowledge Through the Development and Presentation of a Coherent Marketing Strategy for an Organisation.
In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.
- Practice-based activities (equivalent to 1750 words) Students will complete practice-based activities that build and enhance employability skills (40%)
- Reflective practice (equiv. 1000 words) Students will complete regular written journal analyses to reflect on their strategic marketing decision-making that aligns with authentic practice. (20%)
- Presentation (equiv. 1750 words) Students will be required to present a strategic marketing report to their client's CEO and Board of Directors (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- 15
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-ART-DEG-2026 - Bachelor of Arts
- LAT-BUS-DEG-2026 - Bachelor of Business
- LAT-PYS-DEG-2026 - Bachelor of Psychological Science
Others
Prerequisites: Students must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT3SMX (Strategic Marketing) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-ART-DEG
UndergraduateLAT-BUS-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG