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Undergraduate | LTU-MKT3MRE | 2024

Marketing Research

Course information for 2024 intake

View information for 2023 course intake
Study method
100% online
100% online
Start dates
4 Mar 2024,
View 2023 dates
Entry requirements
Part of a degree
12 weeks

Price from


Upfront cost


HECS-HELP and FEE-HELP available

Marketing Research

About this subject

  • On successful completion you will be able to:

    1. In collaboration with peers and utilising market information, develop a practical research proposal for a marketing problem.
    2. Utilising a prescribed statistical package, generate marketing insights from data.
    3. Utilise appropriate statistical techniques to develop actionable recommendations to solve marketing problems.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:


  • LAT-BUS-DEG-2024 - Bachelor of Business
  • LAT-ART-DEG-2024 - Bachelor of Arts

Prior study

You must have successfully completed the following subject(s) before starting this subject:


Prerequisites: Students must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT2MRE (Market, Audience and Social Research) or MKT2MRX (Market, Audience and Social Research) are ineligible to enrol in this subject.

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

La Trobe University logo


Bachelor of Business

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Bachelor of Arts