Marketing Research
UndergraduateLTU-MKT3MRE2027
Course information for 2027 intake View information for 2026 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 21 Feb 2027
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $2,253
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Marketing Research
About this subject
On successful completion you will be able to:
- Critically develop a practical marketing research proposal using market information and collaborative research practices.
- Use statistical software to analyse marketing data and generate relevant insights.
- Apply appropriate statistical techniques to recommend actionable solutions to marketing problems.
- Market Research Process
- Secondary Data
- Observation Data
- Qualitative and Quantitative Data
- Qualitative and Quantitative Data Analysis
- Testing Hypothesis
- Questionnaire Design
- Testing for Differences
- Sampling Methods
- Descriptive Statistics
- Testing for Association
- Predictive Analysis
- Reliability Analysis
- Results and Presentation
Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.
- Individual Data Analysis (1750 words) (50%)
- Weekly Statistical Package Workshop (Equivalent to 900 words) (20%)
- Research Proposal in 2 parts (equivalent to 1350 words) Part 1 - Draft Research Proposal 10% (equivalent to 1000 words) Part 2 - Research Proposal 20% (equivalent to 1350 words, including the draft) (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- 16
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-PYS-DEG-2027 - Bachelor of Psychological Science
- LAT-ART-DEG-2027 - Bachelor of Arts
- LAT-BUS-DEG-2027 - Bachelor of Business
- LAT-GST-DEG-2027 - Bachelor of Global Studies
- LAT-HUN-DEG-2027 - Bachelor of Food and Nutrition
Others
Prerequisites: Students must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT2MRE (Market, Audience and Social Research) or MKT2MRX (Market, Audience and Social Research) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-ART-DEG
UndergraduateLAT-BUS-DEG
UndergraduateLAT-GST-DEG
Bachelor of Food and Nutrition
UndergraduateLAT-HUN-DEG