Marketing Research
UndergraduateLTU-MKT3MRE2025
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- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Start dates
- 3 Mar 2025
- Loan available
- HECS-HELP and FEE-HELP available
Marketing Research
About this subject
On successful completion you will be able to:
- In collaboration with peers and utilising market information, develop a practical research proposal for a marketing problem.
- Utilising a prescribed statistical package, generate marketing insights from data.
- Utilise appropriate statistical techniques to develop actionable recommendations to solve marketing problems.
- Market Research Process
- Secondary Data
- Observation Data
- Qualitative and Quantitative Data
- Qualitative and Quantitative Data Analysis
- Testing Hypothesis
- Questionnaire Design
- Testing for Differences
- Sampling Methods
- Descriptive Statistics
- Testing for Association
- Predictive Analysis
- Reliability Analysis
- Results and Presentation
Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.
- Weekly Statistical Package Workshop (Equivalent to 900 words) (20%)
- Research Proposal in 2 parts (equivalent to 1350 words)Part 1 - Draft Research Proposal 10% (equivalent to 1000 words)Part 2 - Research Proposal 20% (equivalent to 1350 words, including the draft) (30%)
- Individual Data Analysis (1750 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- 15
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-BUS-DEG-2025 - Bachelor of Business
- LAT-ART-DEG-2025 - Bachelor of Arts
- LAT-PYS-DEG-2025 - Bachelor of Psychological Science
Prior study
You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:
Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).
Others
Prerequisites: Students must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT2MRE (Market, Audience and Social Research) or MKT2MRX (Market, Audience and Social Research) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG