Subject details

  • Topics
    • Internet Marketing Fundamentals
    • Internet micro environment
    • Internet macro environment
    • Internet marketing strategy
    • Internet marketing mix
    • Relationship marketing
    • Online customer experience
    • Campaign planning
    • Communications and social media
    • Evaluating channel performance
    • B2C and B2B
  • Study resources
    • Instructional Methods
      • Audio/Video conferencing
      • Chat Rooms
      • Disscusion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Leacture capture
      • Standard Media
      • Web links

At the completion of this subject students will be able to:

  1. prepare an eMarketing plan
  2. identify key trends and critical issues in eMarketing
  3. apply and integrate eMarketing theory and practice
  4. understand the strategic implications of an organisation's decision to offer their products or services electronically.
  • Assignment 1 - Invigilated Exam (50%)
  • Assignment 2 - Project (30%)
  • Assignment 3 - Quiz (20%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

No eligibility requirements

Special requirements

No special requirements

This subject will focus on an eMarketing strategy to enhance the contemporary digital environment and its relationship with 'bricks and mortar' businesses. The subject develops students understanding of eMarketing strategy across a variety of industry sectors. The subject represents an important component of marketing strategy.

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