Subject details

At the completion of this subject students will be able to:

  1. prepare an eMarketing plan
  2. identify key trends and critical issues in eMarketing
  3. apply and integrate eMarketing theory and practice
  4. understand the strategic implications of an organisation's decision to offer their products or services electronically.
    • Internet Marketing Fundamentals
    • Internet micro environment
    • Internet macro environment
    • Internet marketing strategy
    • Internet marketing mix
    • Relationship marketing
    • Online customer experience
    • Campaign planning
    • Communications and social media
    • Evaluating channel performance
    • B2C and B2B
  • Study resources

    • Instructional methods

      • Audio/Video conferencing
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online Quizzes/Tests
      • Online assignment submission
      • Podcasting/Lecture capture
      • Standard Media
      • Web links


Note: Level 3 subjects normally assume a moderate level of prior knowledge in this area, e.g. from studying related Level 1 and 2 subjects or other relevant experience.

Special requirements

No special requirements

This subject will focus on an eMarketing strategy to enhance the contemporary digital environment and its relationship with 'bricks and mortar' businesses. The subject develops students understanding of eMarketing strategy across a variety of industry sectors. The subject represents an important component of marketing strategy.

  • Research based assignment (30%)
  • Marketing campaign (50%)
  • Online quiz (20%)

Textbooks are not required.

Related degrees

undergraduate GRF-BUS-DEG-2018

Bachelor of Business

  • Business Introductory Core Subjects
  • Major in Human Resource Management
  • Major in Management
  • Major in Contemporary Marketing
  • Major in International Hotel Management (Last year of offer 2018)