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Study online with Griffith University through Open Universities Australia. Explore all degrees, subjects and short courses now.

The world is evolving, with a clear shift away from outdated business practices. Our Bachelor of Business is an alternative to more traditional business degrees, combining new skills, new values and new opportunities relevant for the new economy. It&#39;s a whole new way of thinking for a whole new generation of business professionals.The modern business practices of adaptivity, creativity, diversity and sustainable business are ingrained in this degree, so that you graduate with the skills needed for the rewarding career opportunities that the new economy brings.This degree offers you a choice of 6 majors and the opportunity to complete elective subjects.<ul><li>Human Resource Management</li><li>Management</li><li>Marketing</li><li>Innovation and Entrepreneurship</li><li>Sport Management</li><li>Logistics and Supply Chain Management</li></ul>This degree includes subjects from Griffith University and other universities through OUA.

Learn how organisations work and visualise where you fit in. Get familiar with financial documents, risk, and business comms. This business course gives you a 360-degree view of business strategy. Specialisations include marketing and management. 

Bachelor of Business

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. You will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.The Master of Marketing program builds on this foundation, where you will learn advanced marketing principles, best practice and new approaches to build customer relationships. Your studies will enable you to think strategically about value, positioning and competitive advantage in a global context through branding and digital marketing applications.

Go well beyond the fundamentals into the arena of market research, brand strategy, and advanced consumer behaviour. Build your confidence to operate beyond the marketing department with influence across the entire business.

Master of Marketing

With Griffith Business School&#39;s Bachelor of Business/Bachelor of Political Science and International Relations, you can multiply your career options. In as little as four years, you can graduate with two degrees and a unique skill set that will give you an edge in the employment market.By combining in-depth knowledge and insight into the workings of government with practical business skills, you will be prepared for a future local, state and national governments, non-government organisations and private sector organisations that sectors interact with government agencies. For example, you can blend majors in Logistics and Supply Chain Management with International Relations and work for an international aid organisation providing humanitarian relief to disaster zones.

Learn the workings of business and government for broad career options in private, public, and not-for-profit sectors. Focus your skills and knowledge with majors including international business, economics, public policy, and more.

Bachelor of Business/Bachelor of Political Science and International Relations

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Explore the foundations of marketing. You’ll build skills to connect customers with brands across multiple channels. Get to know consumer behaviour. Unlock specialist roles or keep studying towards your Masters.

Graduate Certificate in Marketing

Consumer Psychology

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Sales and Negotiation

Service Experience

Marketing Research and Intelligence

Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.Students should not enrol in the subject if they have completed 2004MKT Consumer Psychology at Griffith University.

Get to know consumer behaviour. You’ll delve into psychological factors that influence peoples’ choice of products, services, and brands. Help businesses create products and marketing strategies that appeal to customers.

This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising.Students should not enrol in this subject if they have completed: 3323THS Sport Marketing / 3323HSL Sport Marketing

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.Students should not enrol in this subject if they have completed 3028MKT Marketing Strategy and Analytics at Griffith University.

Business success is highly dependent on the effectiveness of the selling process, sales management and business negotiation. This course will provide the knowledge necessary for students to understand the selling process and be able to apply key principles of successful sales management. It provides an introduction to personal selling, as well as a detailed analysis of the selling process, environmental influences, business negotiation, estimating demand, account management and sales force management including the recruitment, selection, training, motivation and performance of salespeople and control of the selling effort.Students should not enrol in the subject if they have completed 3038MKT Sales and Negotiation at Griffith University.

This course demonstrates the importance of the service sector, how marketing theory differs for this sector, the unique challenges faced by service businesses and the application of service theory in practice. You will develop and expand your management skills in the application of marketing strategies to improve service quality, increase and maintain customer satisfaction, generate customer loyalty and create and manage a healthy service-oriented environment.Students should not enrol in the subject if they have completed 3006MKT Service Experience at Griffith University.

Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials.Students should not enrol in the subject if they have completed 2034MKT Marketing Research and Intelligence at Griffith University.

Marketing success is highly dependent on the effectiveness of marketing communication between your organisation and the target customer, and these communications are achieved through various product, advertising and promotional strategies. This course will introduce you to the fascinating world of advertising and the strategic use of advertising to raise customer awareness and appreciation of your organisation&#39;s products and services.Students should not enrol in this subject if they have completed 2029MKT Advertising and Integrated Marketing Communications at Griffith University.

Griffith University Marketing Subjects | Open Universities Australia

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