Social Marketing
UndergraduateLTU-MKT3SEM2027
Course information for 2027 intake View information for 2026 course intake
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 4 July 2027
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $2,253
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Social Marketing
About this subject
On successful completion you will be able to:
- Critically analyse the key concepts and theories of social marketing.
- Evaluate the ethical and social responsibility issues associated with the implementation of social marketing initiatives.
- Apply professional judgement to critically evaluate AI-supported insights and recommend practical solutions for social marketing challenges.
- Introduction to Social Marketing
- The Core Principles of Social Marketing
- Measurement and Evaluation of Social Marketing Programmes
- Upstream, Policy, Partnerships, Ethical Issues in Social Marketing
- Understanding the Consumer & the Role of Theory
- Conducting Research in Social Marketing
- Segmentation, Social Forces, and Population Level Effects
- Designing Social Marketing Interventions
- Creativity in Social Marketing and Media Planning in Social Marketing
- Understanding the Poverty Problem and Its Broad Solutions
- Understanding Barriers, Benefits, and the Competition for Change
- Industry Implications of Social Marketing
Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.
- Opinion Analysis - Evaluating a Social Marketing Campaign from theme UNSDGs. (equivalent to 700 words). (15%)
- Theory-Informed Problem Solving Assignment (equivalent to 1300 words) (35%)
- Develop an evidence-informed Social Marketing Campaign (equivalent to 2500 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- 16
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-TEC-DEG-2027 - Bachelor of Information Technology
- LAT-PYS-DEG-2027 - Bachelor of Psychological Science
- LAT-ART-DEG-2027 - Bachelor of Arts
- LAT-BUS-DEG-2027 - Bachelor of Business
- LAT-GST-DEG-2027 - Bachelor of Global Studies
- LAT-HSC-DEG-2027 - Bachelor of Health Sciences
- LAT-HUN-DEG-2027 - Bachelor of Food and Nutrition
- LAT-AHS-DEG-2027 - Bachelor of Arts/Bachelor of Health Sciences
Others
Prerequisites: Student must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT3SOX (Social Marketing) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-ART-DEG
UndergraduateLAT-BUS-DEG
UndergraduateLAT-GST-DEG
UndergraduateLAT-HSC-DEG
Bachelor of Food and Nutrition
UndergraduateLAT-HUN-DEG
Bachelor of Arts/Bachelor of Health Sciences
UndergraduateLAT-AHS-DEG