Social Marketing
UndergraduateLTU-MKT3SEM2026
Course information for 2026 intake View information for 2025 course intake
- Study method
- 100% online
- Assessments
- Subject may require attendance
- Enrol by
- 5 July 2026
- Entry requirements
- Part of a degree
- Duration
- 12 weeks
- Price from
- $2,174
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Social Marketing
About this subject
On successful completion you will be able to:
- Critically analyse the key concepts and theories of social marketing.
- Evaluate the ethical and social responsibility issues associated with the implementation of social marketing initiatives.
- Apply professional judgement to recommend practical solutions for social marketing challenges.
- Introduction to Social Marketing
- The Core Principles of Social Marketing
- Measurement and Evaluation of Social Marketing Programmes
- Upstream, Policy, Partnerships, Ethical Issues in Social Marketing
- Understanding the Consumer & the Role of Theory
- Conducting Research in Social Marketing
- Segmentation, Social Forces, and Population Level Effects
- Designing Social Marketing Interventions
- Creativity in Social Marketing and Media Planning in Social Marketing
- Understanding the Poverty Problem and Its Broad Solutions
- Understanding Barriers, Benefits, and the Competition for Change
- Industry Implications of Social Marketing
Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.
- Opinion Analysis - Evaluating a Social Marketing Campaign from theme UNSDGs. (equivalent to 1000 words). (20%)
- Practical Demonstration - Develop a Social Marketing Campaign Plan with a Poster (equivalent to 1500 words) (30%)
- One 2 hour-final examination (equivalent to 2000 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
Learn more about La Trobe University.
Explore La Trobe courses.
- QS World University Ranking 2026, within Australia:
- 17
- Times Higher Education World University Ranking 2026, within Australia:
- 16
Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Elective
- LAT-ART-DEG-2026 - Bachelor of Arts
- LAT-BUS-DEG-2026 - Bachelor of Business
- LAT-HSC-DEG-2026 - Bachelor of Health Sciences
- LAT-AHS-DEG-2026 - Bachelor of Arts/Bachelor of Health Sciences
- LAT-PYS-DEG-2026 - Bachelor of Psychological Science
- LAT-TEC-DEG-2026 - Bachelor of Information Technology
Others
Prerequisites: Student must have completed 180 credit points.
Past La Trobe University students who have previously completed MKT3SOX (Social Marketing) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-ART-DEG
UndergraduateLAT-BUS-DEG
UndergraduateLAT-HSC-DEG
Bachelor of Arts/Bachelor of Health Sciences
UndergraduateLAT-AHS-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG