Enrolments for this year have closed.
Keep exploring subjects
Undergraduate | LTU-MKT3SEM | 2023
Social Marketing
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
Start dates
- 31 July 2023
HECS-HELP and FEE-HELP available
About this subject
- Understand the key principles of social marketing.
- Identify the ethical issues around the implementation of social marketing campaigns.
- Use social marketing and allied theories to analyse real-world social and wellbeing problems.
- Use social marketing and allied theories to recommend creative solutions.
- Use social marketing and allied theories to evaluate social marketing campaigns.
- Communicate effectively; in writing, verbally and digital media.
- What is social marketing?
- The core principles of social marketing.
- Upstream, policy and partnerships and ethical issues in social marketing.
- Understanding the consumer: the role of theory.
- Conducting research in social marketing.
- Segmentation, social forces and population level effects.
- Designing social marketing interventions.
- Creativity in social marketing and media planning in social marketing.
- Measurement and evaluation of social marketing programmes.
- Understanding the poverty problem and its broad solutions.
- Understanding barriers, benefits, and the competition for change.
- Revision and discussion about semester review.
Social marketing is the application of marketing principles to solve social problems. These include issues in poverty, public health, road safety, racism and climate communication and change. Increasingly, social marketing is developing its own theory base and also drawing on research in allied areas such as transformative research and wellness communication. It is being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems. This subject introduces students to the theory and application of social marketing, explaining how techniques such as digital and social media, branding, segmentation and the marketing mix can be used to respond to social and wellbeing issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.
- Evaluating a Social Marketing Campaign. Equivalent to 1000 words. (30%)
- Develop a Social Marketing Campaign (equivalent to 1500 words) (30%)
- Individual Assignment (Equivalent to 2000 words) (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
Learn more about La Trobe.
Explore La Trobe courses.
- QS Ranking 2023:
- 20
- Times Higher Education Ranking 2023:
- 12
Entry requirements
Prior study
You must have successfully completed the following subject(s) before starting this subject:
Additional requirements
No additional requirements
Study load
0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following degrees
UndergraduateLAT-BUS-DEG
UndergraduateLAT-TEC-DEG
UndergraduateLAT-ART-DEG
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
Single subject FAQs
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
Our student advisors are here to help you take that next step, so don’t hesitate to reach out when you’re ready! We’ve also made it easier to figure out the right way to get started on our pathways page.
Our student advisors are more than happy to help you plan your online study. Get in touch with an advisor by:
You can pay up front with your credit card, or you may be eligible for a HELP loan from the Australian government depending on your citizenship status and where you’ll live during your studies.
For more information about how to pay for your studies visit our fees page or contact a student advisor.
When you’ve made your choice, click ‘Enrol now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
You can also take a look at our online self-service enrolling instructions .
Close of enrolment times vary between universities and subjects. You can check the cut-off dates for upcoming study terms by visiting key dates.