Social Marketing
Undergraduate | LTU-MKT3SEM | 2024
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 21 July 2024
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Start dates
- 29 July 2024
Price from
$2,040
Upfront cost
$0
HECS-HELP and FEE-HELP available
Social Marketing
About this subject
On successful completion you will be able to:
- Critically analyse the concepts, principles, and theories of social marketing.
- Critically discuss the socially responsible and ethical issues around the implementation of social marketing campaigns.
- Exercise professional judgment to recommend practical solutions for real-world marketing problem.
- Introduction to Social Marketing
- The Core Principles of Social Marketing
- Measurement and Evaluation of Social Marketing Programmes
- Upstream, Policy, Partnerships, Ethical Issues in Social Marketing
- Understanding the Consumer & the Role of Theory
- Conducting Research in Social Marketing
- Segmentation, Social Forces, and Population Level Effects
- Designing Social Marketing Interventions
- Creativity in Social Marketing and Media Planning in Social Marketing
- Understanding the Poverty Problem and Its Broad Solutions
- Understanding Barriers, Benefits, and the Competition for Change
- Industry Implications of Social Marketing
Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.
- Opinion Analysis - Evaluating a Social Marketing Campaign from theme UNSDGs. (equivalent to 1000 words) (30%)
- Practical Demonstration - Develop a Social Marketing Campaign Plan with a Poster (equivalent to 1500 words) (30%)
- Assignment - Develop a Social Marketing intervention plan on a social issue (equivalent to 2000 words) (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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- QS Ranking 2024:
- 17
- Times Higher Education Ranking 2024:
- 18
Entry requirements
Prior study
You must either have successfully completed the following subject(s) before starting this subject, or currently be enrolled in the following subject(s) in a prior study period; or enrol in the following subject(s) to study prior to this subject:
Please note that your enrolment in this subject is conditional on successful completion of these prerequisite subject(s). If you study the prerequisite subject(s) in the study period immediately prior to studying this subject, your result for the prerequisite subject(s) will not be finalised prior to the close of enrolment. In this situation, should you not complete your prerequisite subject(s) successfully you should not continue with your enrolment in this subject. If you are currently enrolled in the prerequisite subject(s) and believe you may not complete these all successfully, it is your responsibility to reschedule your study of this subject to give you time to re-attempt the prerequisite subject(s).
Others
Past La Trobe University students who have previously completed MKT3SOX (Social Marketing) are ineligible to enrol in this subject.+
Student must have completed 180 credit points of study prior to undertaking this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-ART-DEG
UndergraduateLAT-BUS-DEG
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
UndergraduateLAT-HSC-DEG
UndergraduateLAT-TEC-DEG
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