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Undergraduate | LTU-MKT3SEM | 2023

Social Marketing

Study method
100% online
100% online
Entry requirements
Prior study needed
12 weeks

Start dates

  • 31 July 2023

HECS-HELP and FEE-HELP available

About this subject

    1. Understand the key principles of social marketing.
    2. Identify the ethical issues around the implementation of social marketing campaigns.
    3. Use social marketing and allied theories to analyse real-world social and wellbeing problems.
    4. Use social marketing and allied theories to recommend creative solutions.
    5. Use social marketing and allied theories to evaluate social marketing campaigns.
    6. Communicate effectively; in writing, verbally and digital media.

Entry requirements

Prior study

You must have successfully completed the following subject(s) before starting this subject:

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following degrees

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Bachelor of Business

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Bachelor of Information Technology

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Bachelor of Arts

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Bachelor of Psychological Science

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Bachelor of Cybersecurity

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