$1,892 $0
Your upfront cost: $0
Duration
12 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Required
Start dates
- 31 Jul 2023
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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QS Ranking 2023
20
Times Higher Education Ranking 2023
16
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Subject details
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- • What is social marketing?
- • The core principles of social marketing.
- • Upstream, policy and partnerships and ethical issues in social marketing.
- • Understanding the consumer: the role of theory.
- • Conducting research in social marketing.
- • Segmentation, social forces and population level effects.
- • Designing social marketing interventions.
- • Creativity in social marketing and media planning in social marketing.
- • Measurement and evaluation of social marketing programmes.
- • Understanding the poverty problem and its broad solutions.
- • Understanding barriers, benefits, and the competition for change.
- • Revision and discussion about semester review.
You must have successfully completed the following subject(s) before starting this subject:
Additional requirements
No additional requirements
Social marketing is the application of marketing principles to solve social problems. These include issues in poverty, public health, road safety, racism and climate communication and change. Increasingly, social marketing is developing its own theory base and also drawing on research in allied areas such as transformative research and wellness communication. It is being adopted by governments, non-governments organizations (NGOs) and others institutions around the world as they seek effective solutions relating to social issues and social problems. This subject introduces students to the theory and application of social marketing, explaining how techniques such as digital and social media, branding, segmentation and the marketing mix can be used to respond to social and wellbeing issues. Working individually and in small groups, you will learn to analyse real world problems and develop innovative and creative solutions using social marketing frameworks.
- Develop a Social Marketing Campaign - Include a Proposal, Poster, PPT slides, 3min presentation. Equivalent to 1500 words. (30%)
- Individual Major Assignment (Literature review and social marketing intervention/plan on a social issue) - Equivalent to 2000 words. (40%)
- Group case study and presentation - (5 minute per member) presentation followed by questions and written slides - 1000 word equivalency per student. (30%)
For textbook details check your university's handbook, website or learning management system (LMS).