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Study undergraduate online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Develop your international awareness of business across key areas including management, marketing, and accounting. By adding cultural awareness to your business skill set, you’ll develop leadership and decision-making skills to work across continents.

Bachelor of International Business

Pursue a successful career in business that aligns to your professional aspirations. Complete core business subjects, then choose a major that suits your interests. With final subjects including internship and portfolio, you’ll graduate industry-ready.

Bachelor of Business

Start with core business topics including accounting, management, and marketing. Then choose your major. Specialisations include HR and small business management. Explore new opportunities. Innovate. Be your own boss or lead a team.

Explore hypotheses and understand the inner workings of businesses while you're at it. Graduate with the ability to work in either field or combine your expertise.

Bachelor of Business and Bachelor of Science

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

Interested in business but can't help thinking about psychology? Graduates of business who have studied psychology have a unique edge in understanding employees and consumers alike - launching fulfilling careers dealing with both people and brands.

Bachelor of Business and Bachelor of Psychological Science

Set yourself up for a future in business. You’ll study the essentials including accounting and marketing. Choose your speciality area including HR and tourism. Apply your new skills, like research and communication, to work, study, and everyday life.

Associate Degree in Business

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Marketing

Develop practical skills and gain first-hand experience. You’ll choose from a range of business topics like events and PR. Grow your expertise and professional networks during industry placements. Gain an advantage in today’s competitive marketplace.

Consumer Psychology

Advertising In The Digital Age

Marketing

Digital Marketing

Food and Fibre Markets

Digital Branding and Retailing

Fundamentals of Marketing

Social Media and Visualisation

Sport Marketing

Marketing Strategy and Analytics

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Course results for Undergraduate Marketing Subjects

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