Course results for Undergraduate Marketing Subjects

Immerse yourself in the marketer's world by analysing industry data and poring over academic research. Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Take control of your marketing career. Enhance your professional identity so that you can stand out. Go out of your comfort zone by setting goals, reflecting on achievements, and investigating opportunities. Create a five-year plan.

From the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.

Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance. Consider everything from pricing to distribution and branding.

Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.