Undergraduate | LTU-MKT3IMK | 2024
Course information for 2024 intakeView information for 2023 course intake
About this subject
On successful completion you will be able to:
- Critically analyse the theories, concepts, and principles of international marketing.
- Utilising international marketing concepts, evaluate problems and opportunities for a global company, individually and/or collaboratively.
- Recommend practical international marketing solutions that embrace cultural, social, and ethical perspectives.
- International Similarities and Differences with Marketing Functions Regarding Economic, Political, Cultural, Technological, and Social Aspects of the Global Environment
- Types of Market Entry (e.g., Export, Licensing, Franchising, Joint Venture, and Foreign Direct Investment) for Global Markets
- Brand Localisation for International Markets
- Cultural Restrictions between Home and Host Countries
- Developing International Strategies and Marketing Plans
Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.
- Reflective Essay (equivalent to 1000 words) (20%)
- International market assessment, selection and market entry formulation report (equivalent to 1500 words per student) (30%)
- Case Study (2000 - 2500 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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You must have successfully completed the following subject(s) before starting this subject:
Past La Trobe University students who have previously completed MKT3IMX (International Marketing) are ineligible to enrol in this subject.
Student must have completed 180 credit points of study prior to undertaking this subject.
No additional requirements
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
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