Business Intelligence and Data Visualisation (Previously 'Business Intelligence') - 2017

Unit summary


  • Level of Study: Undergraduate Level 3
  • Study load: 0.125 EFTSL
  • Delivery method: Fully Online
  • Prerequisites: Yes
  • Duration: 13 weeks
  • Government loans available: FEE-HELP, HECS-HELP
  • Availability for 2017: SP3
  • Availability for 2018: SP3
  • Assessment: Portfolio (100%)

Unit provided by

2017 Fees
Domestic 2,925.00
Domestic continuing 1,180.00
HECS 1,131.00
International 3,175.00
International continuing 1,430.00

Tuition fees are reduced for continuing registered SWI students.
Please login to view the applicable amount.

This unit covers issues relating to deriving intelligence from various data sources for decision making purposes. Students gather skills to drive improved decision making process for senior management based on understanding data. Students will know the importance of understanding the short and long term goals of the organisation and how these impact the decision making process. Student will use tools that enable data analysis, predictive analytics, data visualisation to assist in the delivery of delivering real-time actionable intelligence.

After successfully completing this unit, you should be able to:

  1. Demonstrate a critical understanding of the strategic value of information, data management, and Business Intelligence to organisational decision-making activities
  2. Contextualise business problems in order to evaluate the requirements for information and data
  3. Analyse large corporate datasets using complementary Business Intelligence/Business Analytics tools to generate insights and provide alternative solutions to an organisation's complex problem
  4. Evaluate the technological, social, management, and organisational issues affecting the application and/or implementation of Business Intelligence related activities
  5. Communicate effectively as a professional and function as an effective leader or member of a diverse team.
  • Portfolio (100%)

Students should have completed 150 Credit Points (12 units) including the prerequisites listed above.

This unit addresses the following topics.

1Concept of business value from corporate data, the exploitation of information for advantage, types and sources of information value.
2Nature and value of business intelligence, the business intelligence environment, and how types of data processing can add value to corporate data sou
3Knowledge discovery, data mining, data warehousing.
4Business analytics, OLAP analysis, metadata.
5Data visualisation, visualisation techniques, dashboard
6The relationship between corporate strategy, IS strategy and business intelligence strategy.
7BI links to enterprise systems, Customer Relationships Management, Supply Chain Management, Structured & unstructured data, content management systems
8Privacy, ethical, legal issues associated with BI Implementation
9BI, Decision Support Systems, Expert Systems and Executive Information Systems.
10Data modelling, star schemas
11Using select and complementary BI/BA tools to provide insights in decision making scenarios

Each unit offered through OUA provides students with unit information that includes assessment topics and due dates, policy information and contact numbers for university support and academic staff. Study materials will also clearly outline each week's topic, readings, student activities and the format of all assessment.

This unit is a core requirement in the following courses:

This unit is part of a major, minor, stream or specialisation in the following courses:

This unit may be eligible for credit towards other courses:

  1. Many undergraduate courses on offer through OUA include 'open elective' where any OUA unit can be credited to the course. You need to check the Award Requirements on the course page for the number of allowed open electives and any level limitations.
  2. In other cases, the content of this unit might be relevant to a course on offer through OUA or elsewhere. In order to receive credit for this unit in the course you will need to supply the provider institution with a copy of the Unit Profile in the approved format, which you can download here. Note that the Unit Profile is set at the start of the year, and if textbooks change this may not match the Co-Op textbook list.
This unit does not have a prescribed textbook(s).

Enquire online

Need to ask a question that's best put down in words?
Make an online enquiry.

Enquire now

Ready to enrol?

Start studying this unit now.


Got a question?

Get an answer from one of our friendly Student Advisors.