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Target audiences and critically examine strategies to gain customer loyalty and grow profits. Research data, segment consumers and build brand profiles. Advertise integrated marketing campaigns. Master business theory and practice and interact online.

Explore the space where business and fashion overlaps. Topics include brand development, consumer research, and operational and retail practices. Work alongside industry leaders. You’ll see fashion buying and digital marketing in the real-world.

Study key business principles with a focus on marketing. You’ll explore current theory and practice. Learn how it works in the real world—see professionals engaging customers during your placements. Co-developed with the Australian Marketing Institute.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems.

Skill up in digital marketing and get ready to thrive in almost any industry. You’ll cover marketing fundamentals plus data, research, and intelligence. Get creative using digital tools for marketers. Zoom in on digital marketing strategies and tactics.

Learn the latest tools of brand development, digital strategy and campaign management. Get real skills in market research. You’ll explore content planning and digital disruption by creating bespoke marketing plans as part of your degree.

Study digital publishing, virtual collaboration and social networks alongside networked technologies, regulation and the economics of the internet. Take electives in media, design, IT and marketing to secure skills that are coveted by every industry.

Write and edit content to publish online. Craft diverse writing styles and genres from features to speeches for personal and commercial audiences. Explore how people network and connect using the internet. Design websites and online experiences.