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Study undergraduate online with La Trobe University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Develop solid foundations in modern business with La Trobe’s Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.You’ll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices. You’ll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.No matter how you specialise, you’ll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.You’ll develop your professional business skills as you work in diverse teams, present business strategies and use the software that’s essential in modern business.You’ll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.You&#39;ll learn:<ul><li>Digital literacy<ul><li>Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.</li></ul></li><li>Management and business structures<ul><li>Understand how to communicate, collaborate and connect with your business peers and stakeholders.</li></ul></li><li>Economics<ul><li>Discover how business and society connect. Understand economic principles and use them to create business solutions.</li></ul></li><li>Sustainability<ul><li>Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.</li></ul></li></ul>

Get set to innovate, problem-solve, and communicate like a professional. Along with a solid business foundation, in this degree you’ll learn digital business skills and get hands-on experience. Choose your major and start building your dream career.

Bachelor of Business

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Consumer Behaviour

Principles and Practices of Marketing offers overall knowledge of the core principles and practices of marketing. This subject enables you to communicate the value of a specific product or service to target customers by featuring the alignments among the elements of the marketing mix. In this subject, you will learn to explain the application of marketing as an integrated business activity. You will learn to apply the principles of marketing to a range of business problems and further develop practical recommendations for marketing problems.

Strong brands allow companies to differentiate themselves from the competition. Brand Management offers overall knowledge of the principles and practices of building and managing strong brands. You will critically analyse theories and frameworks of brand management. Utilising brand management theories, you will analyse the brand management practices of a company and develop practical strategies for them across traditional and digital platforms. This subject develops your knowledge of theories and concepts of branding.

Unlike many traditional business models which are product-centric or focused, the modern businesses of today are very much customer-oriented. A consequence of being customer-oriented is the need for businesses to engage positively, proactively and effectively on social media and be good at creating a strong narrative for the products or services that the business offers. In this subject, you will learn about the role that social media plays, taking a data analytics view of social media and its role to building brand equity. You will also investigate various storytelling techniques and tools, including effective creation of slide decks, and use of infographics and dashboards to engage consumers. Lastly, you will be introduced to the new developments poised to disrupt businesses, gaining an appreciation and understanding of how to manage these disruptors within the organisational structure as well as in the customer-facing aspects of the business.

Social Media and Visualisation

Companies may extend their marketing offerings to international markets. To that end, they need to revise their strategies to meet the demands and requirements of particular markets. This subject will equip you with knowledge about international marketing principles. You will learn to critically analyse theories and principles of international marketing. Utilising subject theories, you will learn to identify problems and opportunities for a global company. Further, you will learn to recommend practical solutions that embrace cultural, social, and ethical perspectives of particular markets.

International Marketing

Food and Fibre Markets provides you with the ability to develop and communicate effective strategies to capitalise on market opportunities within an agribusiness context by drawing upon relevant concepts, theory, analytical tools and frameworks. The subject is delivered in intensive format, through face-to-face delivery in block-mode delivery at the Albury/Wodonga Campus. The subject draws on industry experts to explore key factors influencing marketing strategies in the agribusiness sector.

In this capstone marketing subject you will draw on, apply and demonstrate your accumulated marketing knowledge and acumen to solving applied marketing problems through a live strategic marketing simulation. You will review, analyse and apply strategic marketing concepts through the use of marketing theory, and analytical and data tools and frameworks. You will be required to demonstrate a broad and coherent understanding of marketing knowledge and skills along with employability skills in authentic industry-based activities.

Strategic Marketing

Social marketing is the application of marketing principles to solve social problems. These include but are not limited to issues in responsible consumption, poverty, public health, quality education, reduced inequalities, environment protection, sustainable living and climate change communication. You will examine the key principles of social marketing as a strategy for changing behaviour that benefits individuals and communities for the greater social good. You will critically analyse the real-world changing needs from the lens of the United Nations Sustainable Development goals and develop creative solutions using social marketing frameworks and theories.

Social Marketing

Business managers require insights when learning about problems and identifying solutions. This subject will equip you with knowledge about marketing research principles and tools. In this subject you will learn to utilise market information to develop a research proposal. You will learn to use a statistical package to generate and further develop recommendations for real-world marketing problems based on relevant insights.

Marketing Research

This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. This subject will develop your knowledge of the theories and concepts underpinning consumer behaviour. You will learn to critically analyse consumer responses to marketing stimuli in the real world. Further, you will learn to exercise ethical judgments and cultural views in the application of consumer behaviour principles.

This subject provides you with a broad introduction to the study of customer analytics for business. It provides you with an understanding of customer analytics concepts and application in business enterprises such as customer segmentation, customer profiling and customer behaviour, that are prominent in supporting the digital marketing implementation of a company. The subject will expose you to the use of customer analytics tools in a real case study scenario. In this subject you will develop skills in exercising customer analytics tools as well as critical thinking when working in a customer centric working environment.

Customer Analytics

La Trobe University Undergraduate Marketing Subjects | Open Universities Australia

Course results for La Trobe University Undergraduate Marketing Subjects

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