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Study undergraduate online with La Trobe University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Develop solid foundations in modern business with La Trobe’s Bachelor of Business. Prepare to thrive in a digitally disrupted world with this highly flexible degree and start building your dream career in business.You’ll explore multiple business disciplines in your first year and develop foundational knowledge and enterprise skills in areas such as management, organisational structures, data analytics and ethical business practices. You’ll choose from a wide range of majors, minors and optional second majors. You can also pair your major with complementary study from another discipline.No matter how you specialise, you’ll get hands-on experience and learn the latest digital skills while developing essential leadership, communication and critical-thinking skills.You’ll develop your professional business skills as you work in diverse teams, present business strategies and use the software that’s essential in modern business.You’ll graduate with the perfect blend of business fundamentals and technical expertise so you can change the business world.You&#39;ll learn:<ul><li>Digital literacy<ul><li>Use a wide range of digital and data-processing tools to analyse business activity and become a more effective business professional.</li></ul></li><li>Management and business structures<ul><li>Understand how to communicate, collaborate and connect with your business peers and stakeholders.</li></ul></li><li>Economics<ul><li>Discover how business and society connect. Understand economic principles and use them to create business solutions.</li></ul></li><li>Sustainability<ul><li>Learn about environmental, corporate and governance responsibility. Develop sustainable solutions that prioritise individual and societal wellbeing.</li></ul></li></ul>

Get set to innovate, problem-solve, and communicate like a professional. Along with a solid business foundation, in this degree you’ll learn digital business skills and get hands-on experience. Choose your major and start building your dream career.

Bachelor of Business

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Consumer Behaviour

Integrated Marketing Communications

In today&#39;s data-driven business landscape, organizations are increasingly adopting data-driven decision making as the core of their decision-making processes. This customer analytics subject explores the transformative potential of marketing analytics in improving decision making. By engaging with various marketing metrics and models, students will develop the essential skills to identify challenges, analyze data, and devise optimal solutions for diverse marketing scenarios. This comprehensive subject delves into the fundamental principles of customer analytics and its practical application in organizational contexts. Students will gain a comprehensive understanding of key concepts such as customer segmentation, customer profiling, and customer behavior analysis, all of which play a crucial role in enabling the successful implementation of marketing strategies. Real-world case studies will provide students with hands-on experience in using customer analytics tools, allowing them to refine their proficiency in utilizing these tools effectively. Moreover, this subject fosters critical thinking abilities, empowering students to navigate customer-centric work environments with skill and adaptability.

Customer Analytics

La Trobe University Undergraduate Marketing Subjects | Open Universities Australia

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