Your upfront cost: $0
- 31 Jul 2023
The third university established in Victoria, La Trobe University has a diverse community of more than 36,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
Learn more about La Trobe.
QS Ranking 2022
Times Higher Education Ranking 2022
Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
- Demonstrate an understanding of key consumer behaviour concepts, theories and models.
- Differentiate between ethical and unethical behaviours by consumers and by companies through the application of consumer behaviour techniques and knowledge.
- Individually and in groups, critically analyse product and marketing appeals in terms of consumer behaviour, and make logical and justifiable marketing proposals base on such analysis.
- Examine the personal, marketing, and managerial applications of consumer behaviour.
- Develop understanding on how businesses can use modern technology, including social media, to engage with consumers and manage successful targeted campaigns.
- • The consumer decision-making process.
- • Motivation and attitudes.
- • Perception, comprehension and memory.
- • Personality, lifestyles and attitudes.
- • Consumer culture.
- • Consumer and marketing misbehaviour.
No eligibility requirements
No additional requirements
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
- Micro Blogging Activity (equivalent to 750 words) (20%)
- Group assignment (equivalent to 1000 words per student) (30%)
- Individual Assignment (equivalent to 2000-2500 words) (50%)
Current study term: 30 Jul 23 to 27 Oct 23
Textbook information is pending.