Consumer Behaviour
UndergraduateLTU-MKT2CBE2025
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 20 July 2025
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Start dates
- 28 July 2025
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Consumer Behaviour
About this subject
On successful completion you will be able to:
- Critically discuss consumer behaviour concepts, theories and models.
- Exercise ethical judgments and cultural views in the application of consumer behaviour principles.
- Critically analyse consumer responses to marketing stimuli, individually and collaboratively.
- The Consumer Decision-Making Process
- Motivation and Attitudes
- Perception, Comprehension, and Memory
- Personality, Lifestyles, and Attitudes
- Consumer Culture
- Consumer and Marketing Misbehaviour
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. This subject will develop your knowledge of the theories and concepts underpinning consumer behaviour. You will learn to critically analyse consumer responses to marketing stimuli in the real world. Further, you will learn to exercise ethical judgments and cultural views in the application of consumer behaviour principles.
- Early interactive assessment and individual activities (equivalent to 800 words) (20%)
- Case analysis (1200 words) (30%)
- Report - (equivalent to 2000 words). (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
Learn more about La Trobe University.
Explore La Trobe courses.
- QS World University Ranking 2025, within Australia:
- 17
- Times Higher Education World University Ranking 2025, within Australia:
- 15
Entry requirements
Others
Past La Trobe University students who have previously completed MKT2CBX (Consumer Behaviour) are ineligible to enrol in this subject.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Bachelor of Arts/Bachelor of Health Sciences
UndergraduateLAT-AHS-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-HSC-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
UndergraduateLAT-CYS-DEG
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