$1,892 $0
Your upfront cost: $0
Duration
12 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 31 Jul 2023
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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QS Ranking 2023
20
Times Higher Education Ranking 2023
16
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Subject details
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- • The consumer decision-making process.
- • Motivation and attitudes.
- • Perception, comprehension and memory.
- • Personality, lifestyles and attitudes.
- • Consumer culture.
- • Consumer and marketing misbehaviour.
No eligibility requirements
Additional requirements
No additional requirements
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. You will analyse psychological, socio-cultural, and situational factors influencing consumer decision-making process and the role of consumer behaviour in the development of effective marketing strategies. Throughout the subject, you will develop skills of relevance for understanding and managing consumer behaviour including problem solving, critical thinking, interpretation and analysis, and micro-blog writing.
- Micro Blogging Activity (equivalent to 750 words) (20%)
- Group assignment (equivalent to 1000 words per student) (30%)
- Individual Assignment (equivalent to 2000-2500 words) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).