Undergraduate | LTU-MKT2CBE | 2024
Consumer Behaviour
Course information for 2024 intake
View information for 2023 course intakeEnrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 12 weeks
Price from
$2,040
Upfront cost
$0
HECS-HELP and FEE-HELP available
About this subject
On successful completion you will be able to:
- Critically discuss consumer behaviour concepts, theories and models.
- Exercise ethical judgments and cultural views in the application of consumer behaviour principles.
- Critically analyse consumer responses to marketing stimuli, individually and collaboratively.
- The Consumer Decision-Making Process
- Motivation and Attitudes
- Perception, Comprehension, and Memory
- Personality, Lifestyles, and Attitudes
- Consumer Culture
- Consumer and Marketing Misbehaviour
This subject provides you with individual, consumer and managerial understanding of consumer behaviour principles and theories. This subject will develop your knowledge of the theories and concepts underpinning consumer behaviour. You will learn to critically analyse consumer responses to marketing stimuli in the real world. Further, you will learn to exercise ethical judgments and cultural views in the application of consumer behaviour principles.
- Participatory tasks in class (equivalent to 1000 words) (20%)
- Group Case analysis (equivalent to 1500 words per student) (30%)
- TED Talk Individual Assignment (2000 words video in 10 mins + 500 words report) (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
The third university established in Victoria, La Trobe University has a diverse community of more than 38,000 students and staff. Its commitment to excellence in teaching and research prepares students to make a bold and positive impact in today's global community. La Trobe provides Open Universities Australia with its core tenets, entrepreneurship and sustainability.
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- QS Ranking 2023:
- 20
- Times Higher Education Ranking 2023:
- 12
Entry requirements
No entry requirements
Study load
0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following degrees
UndergraduateLAT-TEC-DEG
UndergraduateLAT-PYS-DEG
UndergraduateLAT-CYS-DEG
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Single subject FAQs
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