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Undergraduate | LTU-MKT1002 | 2024

Integrated Marketing Communications

Study method
100% online
100% online
Start dates
29 July 2024
Entry requirements
Prior study needed
12 weeks

Price from


Upfront cost


HECS-HELP and FEE-HELP available

Integrated Marketing Communications

About this subject

  • On successful completion you will be able to:

    1. Discuss the concepts, frameworks, and models of integrated marketing communications, individually and/or collaboratively.
    2. Critically analyse integrated marketing communications practices of a business.
    3. Utilising appropriate integrated marketing communications tools across offline and online channels, develop an integrated marketing communications plan for a business.

Entry requirements

Equivalent subjects

You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • LTU-MKT1ADD-Advertising In The Digital Age (no longer available)


Past La Trobe University students who have previously completed MKT3ADV (Advertising and Sales Promotion), MKT1ADX (Advertising in the Digital Age), or MKT1ADD (Advertising in the Digital Age) are ineligible to enrol in this subject.

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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Bachelor of Business

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Bachelor of Arts

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Bachelor of Information Technology

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Bachelor of Psychological Science

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Bachelor of Cybersecurity

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