Undergraduate | LTU-MKT1002 | 2024
Integrated Marketing Communications
- Study method
- 100% online
- 100% online
- Start dates
- 29 July 2024
- Entry requirements
- Prior study needed
- 12 weeks
HECS-HELP and FEE-HELP available
Integrated Marketing Communications
About this subject
On successful completion you will be able to:
- Discuss the concepts, frameworks, and models of integrated marketing communications, individually and/or collaboratively.
- Critically analyse integrated marketing communications practices of a business.
- Utilising appropriate integrated marketing communications tools across offline and online channels, develop an integrated marketing communications plan for a business.
- Integrated marketing communications frameworks
- Managing and planning for integrated marketing communications
- Media channels, including broadcast media, print media, digital marketing, social media marketing, direct marketing, sales promotion, personal selling, relationship marketing, and public relations and sponsorship marketing
- Evaluating integrated marketing communications effectiveness
Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.
- Creative message execution report (equivalent to 1000 words) (25%)
- Marketing communications media mix report (equivalent 1000 words per student). (35%)
- IMC promotional tool mix recommendation report (2000 word equivalent) (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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You should not enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:
LTU-MKT1ADD-Advertising In The Digital Age (no longer available)
Past La Trobe University students who have previously completed MKT3ADV (Advertising and Sales Promotion), MKT1ADX (Advertising in the Digital Age), or MKT1ADD (Advertising in the Digital Age) are ineligible to enrol in this subject.
No additional requirements
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
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