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Undergraduate | LTU-MKT1MDP | 2024

Principles and Practices of Marketing

Course information for 2024 intake

View information for 2023 course intake
Study method
100% online
100% online
Start dates
4 Mar 2024,
View 2023 dates
Entry requirements
Prior study needed
12 weeks

Price from


Upfront cost


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Principles and Practices of Marketing

About this subject

  • On successful completion you will be able to:

    1. Discuss individually and/or collaboratively the application of marketing as an integrated business activity.
    2. Critically apply the principles of marketing to a variety of business problems.
    3. Integrate marketing theories to develop appropriate recommendations for marketing opportunities and/or problems.

Entry requirements


Past La Trobe University students who have previously completed MKT1MDX (Marketing: Stand and Deliver) are ineligible to enrol in this subject.

Additional requirements

No additional requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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Bachelor of Business

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Bachelor of Arts

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Bachelor of Information Technology

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Bachelor of Psychological Science

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Bachelor of Cybersecurity

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