Open Universities Australia

Dashboard

Find key dates

Access my LMS

Get free tutoring with Smarthinking

Organise my exams

Change my studies

Support

Manage my account

View statements & reports

Request online support

Refer a friend

Architecture & construction

Art & creative design

Business & management

Community services & care

Education & teaching

Engineering

Health & medical science

Humanities & social science

IT & computer science

Law & justice

Media & communication

Psychology & mental health

Science

Search all courses

Explore study online

Undergraduate degrees

Postgraduate courses

Pathways and pre-university

Single subjects

Short courses

Certificates

Study types

Help me choose a course

Chat with a student advisor

Compare courses

Degrees vs single subjects

Choosing a course

Study online

How OUA works

Key dates

How to enrol

Applying for credit

Study planning

Minimum age requirements

Textbooks & study materials

Computer requirements

Exams

International students

Getting started

Student loans

Study allowances

Fees

Financial options

Getting advice

Study preparation

Disability support

Free online tutoring

Special Circumstances

COVID-19 & study

Qld and NSW floods & study

Your studies

Advice

13 6736

Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Target audiences and critically examine strategies to gain customer loyalty and grow profits. Research data, segment consumers and build brand profiles. Advertise integrated marketing campaigns. Master business theory and practice and interact online.

Bachelor of Business (Marketing)

Find innovative answers to marketing questions through understanding new and traditional frameworks, and utilising new technologies. Move from marketing fundamentals to understanding strategy development and marketing communications.

Graduate Certificate in Marketing

Learn contemporary marketing strategies, essential management skills and specialised areas including data analytics. You’ll explore buyer behaviour, business ethics and more. Gain the expertise to achieve business marketing objectives in any industry.

Master of Management (Marketing)

Develop your international awareness of business across key areas including management, marketing, and accounting. By adding cultural awareness to your business skill set, you’ll develop leadership and decision-making skills to work across continents.

Bachelor of International Business

Learn the basics of marketing. Explore the fascinating psychology behind consumer behaviour. Understand the value of market research and different advertising channels. Graduate with the knowledge you need to choose a marketing speciality.

Graduate Diploma in Marketing

This introductory course is designed for those who would like to understand the basics of marketing. Learn about the role marketing plays in business. Use your qualification to take on more marketing tasks at work, or as a pathway into further study.

Interested in business but can't help thinking about psychology? Graduates of business who have studied psychology have a unique edge in understanding employees and consumers alike - launching fulfilling careers dealing with both people and brands.

Bachelor of Business and Bachelor of Psychological Science

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems. 

Bachelor of Business and Bachelor of Justice Studies

Principles of Marketing

Advertising and Integrated Marketing Communications

Market Research and Decision-Making

Consumer Behaviour

Marketing Strategy and Analytics

Strategic Brand Marketing

Introduction to Marketing

Foundations of Marketing

Marketing Insights into Big Data

Business Marketing

Immerse yourself in the marketer's world by analysing industry data and poring over academic research.
Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

Marketing Principles: Trading and Exchange

Take control of your marketing career. Enhance your professional identity so that you can stand out. Go out of your comfort zone by setting goals, reflecting on achievements, and investigating opportunities. Create a five-year plan.

Professional Development in Marketing

Marketing Insights

From the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.

Marketing and Innovation

Develop your own marketing action plan by drawing on established marketing theories. You’ll write up an associated budget utilising frameworks that measure progress and performance.
Consider everything from pricing to distribution and branding.

Marketing Strategy and Planning

Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.

Course results for Marketing Short courses

Related searches