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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Pursue a successful career in business that aligns to your professional aspirations. Complete core business subjects, then choose a major that suits your interests. With final subjects including internship and portfolio, you’ll graduate industry-ready.

Bachelor of Business

Use communication to persuade with a career in marketing. Build a toolbox of business skills that lend themselves to various industries before majoring in marketing. Learn the inner-workings of organisations and graduate with a hands-on degree.

Bachelor of Applied Business (Marketing)

Associate Degree in Business

Bachelor of Business / Bachelor of Design

Bachelor of Business / Bachelor of Communication

Bachelor of Business / Bachelor of Criminology and Justice

Master of Business Administration (Marketing)

Master of Management (Marketing)

Bachelor of Business (Marketing)

Service Experience

Strategic Brand Marketing

Market Research and Decision-Making

Digital Marketing

Marketing

Foundations of Marketing

Introduction to Marketing

Marketing Analytics

Principles of Marketing

Consumer Behaviour

Immerse yourself in the marketer's world by analysing industry data and poring over academic research.
Highlight segments of people in the market then tailor messaging to reach them. Compose marketing plans. Browse the growing e-marketing sector.

Marketing Insights

From the initial idea through to delivery and distribution, walk through the steps required to rollout new products and services. Explore the role of digital technology. Improve the customer experience. Learn how to plan and implement a launch.

Marketing and Innovation

Understand how branding zeros in on an audience. Highlight the importance of innovation and clever design in reaching those targets. Study brand positioning and value propositions. Begin to explore what it takes to maintain and manage a brand.

Innovative Branding

Advertising In The Digital Age

Customer Analytics

Build up brands using the elements of marketing communication.
Get an overview on publicity, sales promotion, public relations and direct marketing. Learn the ins and outs of advertising strategy and planning. Address budgeting and sponsorship.

Integrated Marketing Communication

Managerial Marketing

Short courses | Open Universities Australia

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