Principles of Marketing
UndergraduateTAS-BMA1512025
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Start dates
- 21 July 2025
- Loan available
- HECS-HELP and FEE-HELP available
Principles of Marketing
About this subject
Upon successful completion of this subject, the student should be able to:
- Explain marketing theories.
- Analyse marketing opportunities and problems.
- Discuss marketing's role in contributing to organisational and societal sustainability.
- Communicate marketing solutions to a professional audience
- Week 1 - Marketing: Creating and Capturing Customer Value
- Week 2 - Marketing Environment
- Week 3 - Buyer Behaviour
- Week 4 - Segmentation, Targeting and Positioning
- Week 5 - Product
- Week 6 - Pricing
- Week 7 - Placement/Distribution
- Week 8 - Promotion
- Week 9 - Drop-in Session
- Week 10 - Marketing Strategy
- Week 11 - Sustainable Marketing
- Week 12 - Services Marketing: The Expanded Marketing Mix
- Week 13 - Self-Directed Learning
This subject explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This subject provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This subject will develop students' ability to apply marketing concepts to practical business problems, in order to identify potential marketing solutions.
- Product Pitch (40%)
- Marketing Plan Proposal Part One (30%)
- Marketing Plan Report Part Two (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Equivalent subjects
You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.
TAS-BMA251 (Not currently available)
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Business (Marketing)
UndergraduateTAS-BMK-DEG
Bachelor of Business and Bachelor of Psychological Science
UndergraduateTAS-BPS-DEG
Bachelor of Business and Bachelor of Science
UndergraduateTAS-BBS-DEG
Bachelor of Business and Bachelor of Economics
UndergraduateTAS-BEC-DEG
Diploma of University Studies (Business)
UndergraduateTAS-USB-DIP
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