$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 17 Jul 2023
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith.
QS Ranking 2022
17
Times Higher Education Ranking 2022
13
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Subject details
-
- The Sport Marketing Planning Process
- Market Research in Sport
- Sport Consumer Behaviour
- Sport: Product, Price & Place
- Sport Promotion
- Sport Relationship Marketing
- Marketing Campaign
- Sport Sponsorship
- The Future of Sport Marketing
No eligibility requirements
Additional requirements
No additional requirements
This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising.
Incompatible: 3323HSL Sport Marketing.
- A1: Consumer Behaviour Observation (30%)
- A2: Marketing Campaign Pitch (35%)
- A3: Key Selection Criteria Response (35%)
For textbook details check your university's handbook, website or learning management system (LMS).