Undergraduate | GRF-THS332 | 2023
- Study method
- 100% online
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- 13 weeks
- 17 July 2023
HECS-HELP and FEE-HELP available
About this subject
At the completion of this subject students will be able to:
- Articulate the implications of consumer behaviour for the marketing of sport and marketing through sport.
- Identify opportunities to better market and promote sport organisations.
- Demonstrate an ability to design effective marketing campaigns to meet the objectives of sport organisations.
- Analyse and reflect on group communication practices and articulate how these experiences may inform addressing the key selection criteria listed in sport job advertisements.
ASSURANCE OF LEARNING
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Develop and apply knowledge and skills which enhance employability and career paths.
- The Sport Marketing Planning Process
- Market Research in Sport
- Sport Consumer Behaviour
- Sport: Product, Price & Place
- Sport Promotion
- Sport Relationship Marketing
- Marketing Campaign
- Sport Sponsorship
- The Future of Sport Marketing
This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising.
Students should not enrol in this subject if they have completed: 3323THS Sport Marketing / 3323HSL Sport Marketing
- A1: Consumer Behaviour Observation (30%)
- A2: Marketing Campaign Pitch (35%)
- A3: Key Selection Criteria Response (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
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No entry requirements
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Once you’ve completed this subject it can be credited towards one of the following degrees
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