Undergraduate GRF-THS332-2023
Sport Marketing
$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 17 Jul 2023
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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QS Ranking 2022
17
Times Higher Education Ranking 2022
13
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Subject details
At the completion of this subject students will be able to:
- Articulate the implications of consumer behaviour for the marketing of sport and marketing through sport.
- Identify opportunities to better market and promote sport organisations.
- Demonstrate an ability to design effective marketing campaigns to meet the objectives of sport organisations.
- Analyse and reflect on group communication practices and articulate how these experiences may inform addressing the key selection criteria listed in sport job advertisements.
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- The Sport Marketing Planning Process
- Market Research in Sport
- Sport Consumer Behaviour
- Sport: Product, Price & Place
- Sport Promotion
- Sport Relationship Marketing
- Marketing Campaign
- Sport Sponsorship
- The Future of Sport Marketing
No eligibility requirements
Additional requirements
No additional requirements
This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising.
Incompatible: 3323HSL Sport Marketing.
- A1: Consumer Behaviour Observation (30%)
- A2: Marketing Campaign Pitch (35%)
- A3: Key Selection Criteria Response (35%)
For textbook details check your university's handbook, website or learning management system (LMS).