Sport Marketing
UndergraduateGRF-THS3322027
Course information for 2027 intake View information for 2026 course intake
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 4 July 2027
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Price from
- $2,318
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Sport Marketing
About this subject
At the completion of this subject students will be able to:
- Articulate the implications of consumer behaviour for the marketing of sport and marketing through sport.
- Identify opportunities to better market and promote sport organisations.
- Demonstrate an ability to design effective marketing campaigns to meet the objectives of sport organisations.
- Analyse and reflect on group communication practices and articulate how these experiences may inform addressing the key selection criteria listed in sport job advertisements.
ASSURANCE OF LEARNING
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Develop and apply knowledge and skills which enhance employability and career paths.
- The sport marketing planning process
- Market research in sport
- Understanding sport consumers
- Marketing sport products and experiences
- Pricing and distribution in sport
- Sport promotion and fan engagement
- Relationship marketing in sport
- Designing sport marketing campaigns
- Sport sponsorship
- Emerging trends and the future of sport marketing
On successful completion of this subject, you'll be able to:
- Explain how consumer behaviour influences the marketing of sport, recreation and active lifestyles.
- Identify opportunities to grow participation, attendance, engagement and brand awareness for sport organisations.
- Apply sport marketing principles to develop campaigns that support organisational objectives.
- Evaluate the role of sponsorship, promotion and relationship marketing in the sport industry.
- Use market research and consumer insights to inform marketing decisions.
- Reflect on teamwork and professional communication skills relevant to careers in sport and events.
Sport is one of the world's most dynamic industries, bringing together fans, participants, brands, communities and commercial partners. Behind every successful sporting organisation is a marketing strategy that helps attract audiences, build loyalty and create meaningful experiences.
You’ll be introduced to the principles and practice of sport marketing, exploring how organisations promote sporting teams, events, programs, products and services in an increasingly competitive environment. You'll examine the motivations and behaviours of sport consumers, from passionate fans and members to recreational participants and community stakeholders and you’ll learn how these insights influence marketing decisions.
Building on this foundation, you'll explore key areas of professional sport marketing, including market research, sponsorship, promotion, relationship marketing and campaign development. Through practical examples from the sport industry, you'll learn how organisations engage supporters, strengthen their brands and create value for partners and sponsors.
Reflecting Griffith's industry-connected approach to learning, the subject combines marketing theory with contemporary sport business practice. You'll develop skills that are relevant across a broad range of sport and recreation careers while gaining insight into the opportunities and challenges facing sport marketers in a digital landscape.
Whether you're interested in professional sport, community organisations, major events or commercial partnerships, this subject provides a foundation for understanding how effective marketing contributes to the success and sustainability of sport organisations.
Note: You should not enrol in this subject if you have previously completed 3323THS Sport Marketing or 3323HSL Sport Marketing at Griffith University.
- Written assignment (30%)
- Presentation - oral (Online) (35%)
- Written assignment (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-ART-DEG
UndergraduateGRF-BUS-DEG
UndergraduateGRF-COM-DEG
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