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Undergraduate | GRF-THS332 | 2023
Sport Marketing
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 13 weeks
Start dates
- 17 July 2023
HECS-HELP and FEE-HELP available
About this subject
At the completion of this subject students will be able to:
- Articulate the implications of consumer behaviour for the marketing of sport and marketing through sport.
- Identify opportunities to better market and promote sport organisations.
- Demonstrate an ability to design effective marketing campaigns to meet the objectives of sport organisations.
- Analyse and reflect on group communication practices and articulate how these experiences may inform addressing the key selection criteria listed in sport job advertisements.
ASSURANCE OF LEARNING
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Develop and apply knowledge and skills which enhance employability and career paths.
- The Sport Marketing Planning Process
- Market Research in Sport
- Sport Consumer Behaviour
- Sport: Product, Price & Place
- Sport Promotion
- Sport Relationship Marketing
- Marketing Campaign
- Sport Sponsorship
- The Future of Sport Marketing
This course provides students with an introduction to the marketing of sport products and services, sport teams, and sport programs. It begins by examining consumer behaviour in sport - both spectating and participating - and the implications of that behaviour for marketing practice. The course then further develops that knowledge by examining specialised sport marketing practices, including sport marketing operations, sponsorship, and licensing / merchandising.
Students should not enrol in this subject if they have completed: 3323THS Sport Marketing / 3323HSL Sport Marketing
- A1: Consumer Behaviour Observation (30%)
- A2: Marketing Campaign Pitch (35%)
- A3: Key Selection Criteria Response (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2023:
- 19
- Times Higher Education Ranking 2023:
- 12
Entry requirements
No entry requirements
Study load
0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following degrees
UndergraduateGRF-BUS-DEG
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