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Service Experience

Undergraduate | GRF-MKT306 | 2024

Enrol today with instant approval and no entry requirements

Study method
100% online
100% online
Enrol by
7 July 2024
Entry requirements
No ATAR needed,
No prior study
13 weeks
Start dates
15 July 2024

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HECS-HELP and FEE-HELP available

Service Experience

About this subject


    1. Describe the growth and importance of the service sectors in Australia and world economies. 
    2. Apply concepts from the services marketing theory in a practical sense in order to develop and manage effective marketing programs within service firms to achieve a sustainable competitive advantage. 
    3. Explain the services marketing mix and how this expands on the traditional 4Ps of marketing. 
    4. Discuss the unique challenges involved in marketing and managing services and how services differ from the marketing of other sectors of the economy. 
    5. Participate in a team action learning approach and develop effective writing and verbal communication skills. 


    This course assesses the Program Learning Objectives: Develop and apply knowledge and skills which enhance employability.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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Bachelor of Business

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Bachelor of Applied Financial Advice

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