Last chance to study this subject for 2025—enrol by 6 July
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Marketing Strategy and Analytics
UndergraduateGRF-MKT3092025
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 6 July 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 14 July 2025
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Marketing Strategy and Analytics
About this subject
DEMONSTRATE ACHIEVEMENT OF THESE LEARNING OUTCOMES
- Discuss the complexity of the marketing practitioner's role.
- Explain and recommend the marketing planning and execution skills required to successfully operate within a rapidly changing environment.
- Compare the tasks involved in delivering value to the customer and the bottom line.
- Adjust and formulate marketing strategies and tactics.
- Explain the importance of teamwork across various business functions within an organisation.
ASSURANCE OF LEARNING
This subject assesses the following Program Learning Objectives: 1.2 Oral Communication. Effectively communicate with diverse audiences through a variety of modes and media.
- Marketing Strategy: Introducing a first principles approach
- Marketing Principle #1: All customers differ Managing customer heterogeneity Macro environment and SWOT analysis
- Marketing Principle #2: All customers change Managing customer dynamics
- Marketing Principle #3: All competitors react Competitive advantage
- Buyer behaviour: Consumer and business buyer behaviour
- Marketing Principle #3: All competitors react Managing sustainable competitive advantage Brand based SCA
- Marketing Principle #3: All competitors react Managing sustainable competitive advantage Relationship Marketing and Management
- Marketing mix decisions: Marketing Principle #4: All resources are limited Managing resource trade-offs
- Implementing Marketing Strategy: Final Insights Learning Outcomes
- The Next Step Learning Outcomes
- Review Learning Outcomes
Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.
Students should not enrol in this subject if they have completed 3028MKT Marketing Strategy and Analytics at Griffith University.
- Strategic Marketing Concepts Quiz (20%)
- Strategic Marketing Plan (40%)
- Pitch Presentation (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- 21
Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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