Undergraduate GRF-MKT309-2023
Marketing Strategy and Analytics
$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 17 Jul 2023
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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QS Ranking 2023
19
Times Higher Education Ranking 2023
16
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Subject details
After successfully completing this subject you should be able to:
- DEMONSTRATE ACHIEVEMENT OF THESE LEARNING OUTCOMES
- Discuss the complexity of the marketing practitioner's role.
- Explain and recommend the marketing planning and execution skills required to successfully operate within a rapidly changing environment.
- Compare the tasks involved in delivering value to the customer and the bottom line.
- Adjust and formulate marketing strategies and tactics.
- Explain the importance of teamwork across various business functions within an organisation.
- ASSURANCE OF LEARNING
- This subject assesses the following Program Learning Objectives: 1.2 Oral Communication. Effectively communicate with diverse audiences through a variety of modes and media
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- Marketing Strategy: Introducing a first principles approach
- Marketing Principle #1: All customers differ Managing customer heterogeneity Macro environment and SWOT analysis
- Marketing Principle #2: All customers change Managing customer dynamics
- Marketing Principle #3: All competitors react Competitive advantage
- Buyer behaviour: Consumer and business buyer behaviour
- Marketing Principle #3: All competitors react Managing sustainable competitive advantage Brand based SCA
- Marketing Principle #3: All competitors react Managing sustainable competitive advantage Relationship Marketing and Management
- Marketing mix decisions: Marketing Principle #4: All resources are limited Managing resource trade-offs
- Implementing Marketing Strategy: Final Insights Learning Outcomes
- The Next Step Learning Outcomes
- Review Learning Outcomes
No eligibility requirements
Additional requirements
No additional requirements
Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.
- Strategic Marketing Plan Analysis (30%)
- Strategic Marketing Plan (35%)
- Pitch Presentation (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
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