Marketing Strategy and Analytics
UndergraduateGRF-MKT3092025
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 14 July 2025
- Loan available
- HECS-HELP and FEE-HELP available
Marketing Strategy and Analytics
About this subject
DEMONSTRATE ACHIEVEMENT OF THESE LEARNING OUTCOMES
- Discuss the complexity of the marketing practitioner's role.
- Explain and recommend the marketing planning and execution skills required to successfully operate within a rapidly changing environment.
- Compare the tasks involved in delivering value to the customer and the bottom line.
- Adjust and formulate marketing strategies and tactics.
- Explain the importance of teamwork across various business functions within an organisation.
ASSURANCE OF LEARNING
This subject assesses the following Program Learning Objectives: 1.2 Oral Communication. Effectively communicate with diverse audiences through a variety of modes and media.
- Marketing Strategy: Introducing a first principles approach
- Marketing Principle #1: All customers differ Managing customer heterogeneity Macro environment and SWOT analysis
- Marketing Principle #2: All customers change Managing customer dynamics
- Marketing Principle #3: All competitors react Competitive advantage
- Buyer behaviour: Consumer and business buyer behaviour
- Marketing Principle #3: All competitors react Managing sustainable competitive advantage Brand based SCA
- Marketing Principle #3: All competitors react Managing sustainable competitive advantage Relationship Marketing and Management
- Marketing mix decisions: Marketing Principle #4: All resources are limited Managing resource trade-offs
- Implementing Marketing Strategy: Final Insights Learning Outcomes
- The Next Step Learning Outcomes
- Review Learning Outcomes
Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.
Students should not enrol in this subject if they have completed 3028MKT Marketing Strategy and Analytics at Griffith University.
- Strategic Marketing Concepts Quiz (20%)
- Strategic Marketing Plan (40%)
- Pitch Presentation (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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