Marketing Strategy and Analytics

• • Topic 1: Marketing Strategy: Introducing a first principles approach
  • Topic 2: Marketing Principle #1: All customers differ Managing customer heterogeneity Macro environment and SWOT analysis
  • Topic 3: Marketing Principle #2: All customers change Managing customer dynamics
  • Topic 4: Marketing Principle #3: All competitors react Competitive advantage
  • Topic 5: Buyer behaviour: Consumer and business buyer behaviour
  • Topic 6: Marketing Principle #3: All competitors react Managing sustainable competitive advantage Brand based SCA
  • Topic 7: Marketing Principle #3: All competitors react Managing sustainable competitive advantage Relationship Marketing and Management
  • Topic 8: Marketing mix decisions: Marketing Principle #4: All resources are limited Managing resource trade-offs
  • Topic 9: Implementing Marketing Strategy: Final Insights Learning Outcomes
  • Topic 11: The Next Step Learning Outcomes
  • Topic 12: Review Learning Outcomes

No eligibility requirements

Additional requirements

No additional requirements

Strategic marketing decision-making plays a vital role in the success or failure of both business and not-for-profit organisations. This subject introduces important strategic marketing concepts and techniques for achieving success, and explains how to develop and manage them in a competitive fast-changing environment.

Strategic Marketing Plan Analysis - 30% Strategic Marketing Plan - 35% Pitch Presentation - 35%

• Strategic Marketing Plan Analysis (30%%)
• Strategic Marketing Plan (35%%)
• Pitch Presentation (35%%)

Current study term: 16 Jul 23 to 13 Oct 23