Consumer Psychology
Undergraduate | GRF-MKT204 | 2024
Get to know consumer behaviour. You’ll delve into psychological factors that influence peoples’ choice of products, services, and brands. Help businesses create products and marketing strategies that appeal to customers.
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 27 Oct 2024
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 13 weeks
- Start dates
- 4 Mar 2024,
- 4 Nov 2024
Price from
$2,040
Upfront cost
$0
HECS-HELP and FEE-HELP available
Consumer Psychology
About this subject
After successfully completing this subject, you should be able to:
- Interpret the nature and scope of Consumer Psychology in marketing in terms of its development and current status;
- Discuss personal, interpersonal and cultural influences on consumption behaviour;
- Evaluate consumer decision making and the potential impact of marketing programs on consumers' choices;
- Apply consumer behaviour theories, models and concepts to a marketing entity.
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Critically analyse local and global business issues to apply inclusive, socially responsible and sustainable practices.
- Introduction to consumer psychology
- Consumer decision-making
- Needs and motivation influencing consumption
- Consumer perception
- Learning and Consumer Involvement
- Consumers as Individuals: Attitudes and consumption
- Sustainability/Corporate Social Responsibility
- Culture
- Social class and marketing
Successful marketing decisions require a sound understanding of consumer behaviour, whether in the context of commercial firms, non-profit organisations, or government departments. This course provides you with a thorough appreciation of the complexities of consumer decision-making to ensure that your future marketing decisions achieve your objectives in your target market.
Students should not enrol in the subject if they have completed 2004MKT Consumer Psychology at Griffith University.
- Brand Audit (25%)
- Mid-Term Exam (20%)
- Problem Solving Assignment (55%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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- QS Ranking 2024:
- 18
- Times Higher Education Ranking 2024:
- 20
Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
UndergraduateGRF-AFA-DEG
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