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Consumer Psychology

Undergraduate | GRF-MKT204 | 2024

Get to know consumer behaviour. You’ll delve into psychological factors that influence peoples’ choice of products, services, and brands. Help businesses create products and marketing strategies that appeal to customers.

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Study method
100% online
100% online
Enrol by
27 Oct 2024
Entry requirements
No ATAR needed,
No prior study
13 weeks
Start dates
4 Mar 2024,
4 Nov 2024

Price from


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HECS-HELP and FEE-HELP available

Consumer Psychology

About this subject

  • After successfully completing this subject, you should be able to: 

    1. Interpret the nature and scope of Consumer Psychology in marketing in terms of its development and current status; 
    2. Discuss personal, interpersonal and cultural influences on consumption behaviour; 
    3. Evaluate consumer decision making and the potential impact of marketing programs on consumers' choices; 
    4. Apply consumer behaviour theories, models and concepts to a marketing entity. 

    This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Critically analyse local and global business issues to apply inclusive, socially responsible and sustainable practices.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

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What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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Bachelor of Business

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Bachelor of Applied Financial Advice

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