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Let your users’ needs guide you as you create and improve digital services. Learn how to conduct research. Get hands on with design processes and tools. Think strategically to solve problems and seek opportunities to improve the customer experience.

Learn to manage the entire lifecycle of new or improved digital products. From inception to delivery, drive the team to product success. Get to know product strategy, understand how development and operations work, and explore the customer experience.

In this course, you’ll learn how to craft exceptional digital solutions. Deep dive into the complex needs of online businesses and their customers. With this qualification, you’ll establish yourself as a strategic and effective digital professional.

Let industry experts guide you towards an exciting career in digital product design. Gain practical skills in tools and processes. Get ready to work on digital products for online users, that meet your clients’ briefs and delight their customers.

Discover how to find and use valuable data to learn more about your customers. Created in collaboration with industry, students of this course graduate with real world customer management tools including lifecycle maps and communications plans.