Subject details

At the completion of this subject students will be able to:

  1. identify and describe the narrative techniques and writing practices employed in self-branding within professional writing contexts
  2. develop written works that employ work personas appropriate to various online and offline genres of writing
  3. analyse and interpret various published texts, peer-produced texts and personal creative practices in various genres
  4. critically engage with and assess ethical and cultural issues involved in the production and management of personal and professional writing personas.
    • Branding the Self as Writer
    • The Writer at Work
    • Writing Fame and the Corporate Persona
    • The Writer Abroad
    • Travelling to Write
    • The Science in Writing
    • The Enterprise in Writing
    • The Wellness of Writing
    • Writing by Design
    • Niche Writing
  • Study resources

    • Instructional methods

      • Blog
      • Discussion forum/Discussion Board
      • Embedded Multimedia
      • Online assignment submission
      • Podcasting/Lecture capture
      • Standard Media
      • Streaming Multimedia
      • Web links
    • Online materials

      • Resources and Links
      • Printable format materials
      • Online Assessment
      • Audio-Video streaming

You must have successfully completed the following subject(s) before starting this subject:

CUR-PWP311-Writing and Research for Professional Contexts , or CUR-PWP310-Writing Creative Non-Fiction

Special requirements

  • EquipmentDetails - Audio/Visual equipment

This subject examines issues in the theory and practice of impression management and self-branding in the context of writing for specific publications and workplaces. You will critically review a range of different online and offline texts, writing styles, and genres and identify the specific techniques used to create writing personas appropriate for various publications and purposes. You will also develop a portfolio of your own writing for online and print media that establishes your own position as a professional writer. The topics covered include travel writing, science writing, lifestyle writing, fashion writing, and writing about health and wellness, among others.

Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.

  • Artifact - Written text (20%)
  • Portfolio (40%)
  • Presentation (20%)
  • Report (20%)

Textbook information is pending.

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