This subject examines issues in the theory and practice of impression management and self-branding in the context of writing for specific publications and workplaces. You will critically review a range of different online and offline texts, writing styles, and genres and identify the specific techniques used to create writing personas appropriate for various publications and purposes. You will also develop a portfolio of your own writing for online and print media that establishes your own position as a professional writer. The topics covered include travel writing, science writing, lifestyle writing, fashion writing, and writing about health and wellness, among others.
Please Note: If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.
Find out more about the Academic Integrity module.