Digital marketing courses

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Introduction to Digital marketing

Digital marketers are those responsible for making sure you see the right ads for products and services you’re looking for, at the right time.

Much like an expert puppeteer, they’re the hands at work creating and placing ads on sites like Facebook and Instagram. Across the entire web, really.

Ever thought “how did that site know exactly what I was looking for?” It’s all in the magic of digital marketing.

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Nykkea studied marketing with Swinburne University through Open Universities Australia

Discover digital marketing courses

Online digital marketing degrees

Online digital marketing subjects and short courses

University of Tasmania


Digital and Social Media Marketing

La Trobe University


Digital Branding and Retailing

University of South Australia


Digital Marketing

Study digital marketing with leading Australian universities.

Explore digital marketing courses

Digital marketing study FAQs

  • In terms of job security and growth, yes. According to a 2021 report, marketing jobs in Australia are estimated to grow 11.4% by 2026.

    Across the Asia Pacific, the title ‘digital marketing specialist’ is the number 2 most in-demand role.

  • While some career paths such as medicine require particular qualifications, digital marketing is an area with no set requirements. Having said that, most digital marketing job ads will ask for at least a bachelor degree in a related field.

  • All study requires a certain level of motivation and dedication. You’ve got to really want to get to the finish line—no matter what you study.

    In saying that, digital marketing may come easier to those who have a passion for communication, creativity and feel comfortable with numbers. Consider taking a short course to see whether the field is right for you. 

  • Just about anything can be studied online these days. But when it comes to studying digital marketing online, it just makes sense. 

    By studying via an online learning system, you’ll be honing your ability to communicate, collaborate and critique online—all skills which are integral for a career in digital marketing. 

  • It all depends on what you’re looking for. Different universities will bring their own unique strengths and offerings. 

    Our student advisors can help you compare and enrol in thousands of courses from leading Australian universities. It’s their job to guide you towards the right choice, so why not give them a call—or better yet, chat online?

  • If you’re starting out with higher education and don’t yet have experience in the field, a Bachelor Degree in Marketing will set you on the right path. You can select digital marketing subjects as part of your electives.

    If you have experience in the field already and are looking to solidify your knowledge, you may be able to use your existing experience to enter a Master of Marketing or Graduate Certificate in Marketing. Our friendly student advisors can help you with this. 

  • Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.

    When you’ve made your choice, click ‘Apply now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.

    Your university will get in touch with you via email to confirm whether or not your application has been successful.

    If you get stuck at any time, reach out to us and we’ll talk you through it.

    You can also take a look at our online self-service enrolling instructions.

  • Before starting an enrolment, it’s important to read the entry requirements for your chosen course to ensure that you’re eligible to apply. If you don’t quite meet the requirements, we can help you find a pathway into your course through open-entry subjects, which anyone can study. Chat with us to find out more.

  • There are a lot of reasons to study your course online through us.

    • You can enrol without entry requirements 
      We have a unique open-door policy that makes it possible for everyone to enrol in university study, no matter their academic history. If you don’t meet the entry requirements for a degree, we’ll help you get in through single undergraduate subjects and transition into a qualification from there.
    • You have total control over how you study
      Upskill without committing to a whole degree upfront. Or enrol in a full degree, but take it a subject at a time. We’ll introduce you to flexible study options you didn’t even know about, so you can fit uni around what matters to you.
    • You’ll graduate with the same qualification as an on-campus student
      Once you enrol through us, you’ll study online with the university that provides your degree. This means that when you complete your qualification, you’ll graduate with the same degree as on-campus students.
    • We’ll help you navigate the university world
      Our friendly student advisors will be your guide every step of the enrolment journey. They'll help you compare universities, choose a course, provide documentation and understand your finance options.

Student stories and study advice

Is a career in project management right for you?

Do you get a kick out of thinking big and getting things done? You could make a great project manager. 

How to become an influencer

Are you thinking about becoming an influencer? We asked Instagram personality Ethically Kate what an influencer really does. Plus, we found out how much money you can make in Australia.  

Types of digital marketing you need to know to land the role

How are SEO and SEM different? What is content marketing? How many kinds of social media marketing are there? Get the scoop from our expert! 

What is a digital marketer and what do they do?

There are thousands of digital marketing job ads on LinkedIn, but what do digital marketers actually do? How is the role different from that of a mainstream marketer? Let’s find out.

We’re here to guide you to the right uni course

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Over 497,000 students have enrolled in university through us since 1993.

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Studying through Open Universities Australia means we take care of the guesswork and administration of university study, so you can focus on learning.

You don't need a strong academic history to go to uni

We make it possible for everyone to start university through single subjects, regardless of ATAR or study experience. These subjects are covered by government loans, and can be used to upskill or gain entry into a qualification.

You have the flexibility to start at multiple points during the year

We’re not restricted by a traditional academic calendar, so you can enrol when it suits your life. You also have total control over how you study. You can scale up (or down) your study load and even pause your course if you need to.

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As a not for profit, we have your best interests at heart. Our advisors are here 7 days a week to guide and support you. It’s our priority to get you qualified with the university of your choice.

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