Digital marketing courses
Help me choose a courseIntroduction to Digital marketing
Digital marketers are those responsible for making sure you see the right ads for products and services you’re looking for, at the right time.
Much like an expert puppeteer, they’re the hands at work creating and placing ads on sites like Facebook and Instagram. Across the entire web, really.
Ever thought “how did that site know exactly what I was looking for?” It’s all in the magic of digital marketing.
Explore digital marketing courses
Discover digital marketing courses
Online digital marketing subjects and short courses
UndergraduateUSA-MARK3023
100% online
No ATAR required. Start with a subject.
UndergraduateTAS-BMA343
100% online
No ATAR required. Start with a subject.
Starts 27 May 2024, 22 Jul 2024
Next enrolment closes 19 May
UndergraduateLTU-MKT2BBM
100% online
No ATAR required. Start with a subject.
Online digital marketing degrees
PostgraduateUSQ-DMR-MAS
Specialise in digital marketing strategy, tools, and technologies
Dive deep into marketing on digital channels including social media, email, and apps. You’ll build valuable data skills for more informed analysis and tactics. Includes foundational business courses on leadership and economics.
100% online
2 years full time or part time equivalent
UndergraduateTAS-MKA-CTF
Unpack digital marketing campaigns
Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.
100% online
6 months full time or part time equivalent
No ATAR required. Start with a subject.
PostgraduateMAQ-DMA-GCE
Optimise your organisation’s digital marketing presence
Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.
100% online
6 months full time or part time equivalent
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Digital marketing study FAQs
In terms of job security and growth, yes. According to a 2021 report, marketing jobs in Australia are estimated to grow 11.4% by 2026.
Across the Asia Pacific, the title ‘digital marketing specialist’ is the number 2 most in-demand role.
While some career paths such as medicine require particular qualifications, digital marketing is an area with no set requirements. Having said that, most digital marketing job ads will ask for at least a bachelor degree in a related field.
All study requires a certain level of motivation and dedication. You’ve got to really want to get to the finish line—no matter what you study.
In saying that, digital marketing may come easier to those who have a passion for communication, creativity and feel comfortable with numbers. Consider taking a short course to see whether the field is right for you.
Just about anything can be studied online these days. But when it comes to studying digital marketing online, it just makes sense.
By studying via an online learning system, you’ll be honing your ability to communicate, collaborate and critique online—all skills which are integral for a career in digital marketing.
There are a lot of reasons to study your course online through us.
- You can enrol without entry requirements
We have a unique open-door policy that makes it possible for everyone to enrol in university study, no matter their academic history. If you don’t meet the entry requirements for a degree, we’ll help you get in through single undergraduate subjects and transition into a qualification from there. - You have total control over how you study
Upskill without committing to a whole degree upfront. Or enrol in a full degree, but take it a subject at a time. We’ll introduce you to flexible study options you didn’t even know about, so you can fit uni around what matters to you. - You’ll graduate with the same qualification as an on-campus student
Once you enrol through us, you’ll study online with the university that provides your degree. This means that when you complete your qualification, you’ll graduate with the same degree as on-campus students. - We’ll help you navigate the university world
Our friendly student advisors will be your guide every step of the enrolment journey. They'll help you compare universities, choose a course, provide documentation and understand your finance options.
- You can enrol without entry requirements
It all depends on what you’re looking for. Different universities will bring their own unique strengths and offerings.
Our student advisors can help you compare and enrol in thousands of courses from leading Australian universities. It’s their job to guide you towards the right choice, so why not give them a call—or better yet, chat online?
If you’re starting out with higher education and don’t yet have experience in the field, a Bachelor of Marketing will set you on the right path. You can select digital marketing subjects as part of your electives.
If you have experience in the field already and are looking to solidify your knowledge, you may be able to use your existing experience to enter a Master of Marketing or Graduate Certificate in Marketing. Our friendly student advisors can help you with this.
Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.
When you’ve made your choice, click ‘Apply now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
You can also take a look at our online self-service enrolling instructions.
Before starting an enrolment, it’s important to read the entry requirements for your chosen course to ensure that you’re eligible to apply. If you don’t quite meet the requirements, we may be able to help you find a pathway into your course through open-entry subjects, which anyone can study.
Chat with us to find out more.
What do you learn in a digital marketing course?
You’ll learn the art of timing and persuasion, how to understand a specific audience’s needs, and how to appeal to these needs so that business goals are met.
Expect to cover technical skills such as:
- Email marketing
- Performance marketing
- Search engine optimisation (SEO) and search engine marketing (SEM)
- Content marketing
- Data analytics using tools such as Google Analytics and Adobe Analytics
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