Digital marketing courses

Target your marketing to customers online

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Introduction to Digital marketing

Digital marketers are those responsible for making sure you see the right ads for products and services you’re looking for, at the right time.

Much like an expert puppeteer, they’re the hands at work creating and placing ads on sites like Facebook and Instagram. Across the entire web, really.

Ever thought “how did that site know exactly what I was looking for?” It’s all in the magic of digital marketing.

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Nykkea studied marketing with Swinburne University through Open Universities Australia

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Online digital marketing subjects and short courses

University of South Australia


Digital Marketing

100% online

No ATAR required. Start with a subject.

University of Tasmania


Digital and Social Media Marketing

100% online

No ATAR required. Start with a subject.

Starts 26 Feb 2024, 27 May 2024, 22 Jul 2024

La Trobe University


Brand Management

100% online

No ATAR required. Start with a subject.

Starts 04 Mar 2024

Online digital marketing degrees

University of Southern Queensland


Master of Business (Digital Marketing)

Specialise in digital marketing strategy, tools, and technologies

Dive deep into marketing on digital channels including social media, email, and apps. You’ll build valuable data skills for more informed analysis and tactics. Includes foundational business courses on leadership and economics.

100% online

2 years full time or part time equivalent

Macquarie University

Optimise your organisation’s digital marketing presence

Explore key digital marketing concepts, strategies, and best practices. You’ll build skills in SEO, PPC, display advertising, social media, and eDM. Reach customers across different touchpoints in their journey. Generate increased growth for businesses.

100% online

6 months full time or part time equivalent

Study digital marketing with leading Australian universities.

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Digital marketing study FAQs

What do you learn in a digital marketing course?

You’ll learn the art of timing and persuasion, how to understand a specific audience’s needs, and how to appeal to these needs so that business goals are met.

Expect to cover technical skills such as:

  • Email marketing
  • Performance marketing
  • Search engine optimisation (SEO) and search engine marketing (SEM)
  • Content marketing
  • Data analytics using tools such as Google Analytics and Adobe Analytics

Student stories and study advice

How to negotiate a higher salary

Not sure what to say when negotiating your salary? Follow these tips from career strategist Kelly Magowan next time you need to make your case with an employer.

How to land a career in marketing

Whether you love to shoot video, can pitch a great idea, or are a social media gun, there’s a marketing role out there for you. 

Life in plastic: 4 ways you can work in the toy industry

Has all the hype around the Barbie movie inspired your inner toy inventor? Because there are plenty of ways you can establish a career in Australia’s toy industry.

Is a career in project management right for you?

Do you get a kick out of thinking big and getting things done? You could make a great project manager. 

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Over 509,000 students have enrolled in university through us since 1993.

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Studying through Open Universities Australia means we take care of the guesswork and administration of university study, so you can focus on learning.

You don't need a strong academic history to go to uni

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You have the flexibility to start at multiple points during the year

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As a not for profit, we have your best interests at heart. Our advisors are here 7 days a week to guide and support you. It’s our priority to get you qualified with the university of your choice.

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