Digital marketing courses

A digital marketing course gives you the skills you need to navigate the ever-evolving online landscape. You'll learn how to reach global audiences, build brand recognition, and drive business growth through data-driven strategies.

It's a high demand and fast-paced field with endless opportunities for creativity. And when you study digital marketing online, you’re setting yourself up for flexible learning.

The right digital marketing course depends on your goals, whether you're looking to specialise in an area like SEO, social media, or content marketing.

Here are some things to consider when trying to decide which digital marketing course to study:

Still not sure? Ask us for advice, or explore other courses aligned with digital marketing, like writing, communications, or business analysis.

In a digital marketing course, you’ll learn key concepts such as SEO, content marketing, social media strategies, email marketing, and paid advertising. You’ll also gain practical skills in analytics, campaign management, and audience targeting. By the end, you’ll be equipped to design and implement successful marketing campaigns across various online platforms.

It varies depending on the course, so check the details before you enrol. Short courses and single subjects generally don’t have any entry requirements and are open to everyone, while most undergraduate digital marketing courses require you to have a certain ATAR or evidence of work experience in the industry. Postgraduate courses will require you to have a previous qualification or experience.

We may be able to help you find a pathway into your preferred course through open-entry subjects, which anyone can study. Chat with us to find out more.

When you study digital marketing online, you graduate with the same skills and expertise as someone who studied on campus. Your degree can be applied to a wide range of careers, such as:

• Social media manager

• SEO specialist

• Content marketer

• Content strategist 

• Digital marketing analyst

• Email marketing coordinator

The skills you gain in digital marketing are in high demand across industries, giving you the flexibility to work in agencies, tech companies, e-commerce businesses, and more.

All study requires a certain level of motivation and dedication. You’ve got to really want to get to the finish line—no matter what you study.

In saying that, digital marketing may come easier to those who have a passion for communication, creativity and feel comfortable with numbers. Consider taking a short course to see whether the field is right for you.

Enrolling online is simple. Here’s how it works:

1. Find your course

• Browse the options on this page.

• Use our comparison tool to explore the different choices.

• Need help? Book a free phone consultation with a student advisor for personalised guidance.

2. Start your enrolment

• When you’re ready, click ‘Start studying now’ on the course page.

• Follow the prompts to begin your enrolment.

• You’ll need to provide supporting documents, such as:

  • Proof of identity

  • Your tax file number

  • A Unique Student Identifier (USI)

3. Wait for confirmation

Your chosen university will email you to confirm if your enrolment has been successful.

Note: Some courses have enquiries and applications handled directly by the university. If this applies, it will be clearly stated on the course listing page.

For more details, check our online self-service enrolment guide. And if you need help at any stage, contact us and we’ll talk you through it.