Bachelor of Marketing and Communication

Study a combination of courses from UniSA Online’s Bachelor of Business (Marketing) and Bachelor of Communication degrees.

Equip yourself with an understanding of both the ‘how’ and ‘why’ behind consumers’ digital purchasing habits, learn about eCommerce fundamentals like e-payments and order fulfilments, and explore customer relationship management (CRM) tools and tactics that help businesses of all sizes grow and scale.

Learn to develop brand communication strategies, craft media plans, build social media strategies, and create engaging content for different target audiences across a range of platforms. You’ll also explore corporate social responsibility, sponsorship, and crisis communication.

Digital marketing is a strong focus in this degree. Discover why businesses are turning to online advertising (using tools like Google Ads) to reach new audiences and develop an understanding of how effective marketers quantify their success using stats and data. You’ll also explore trends in mobile marketing and develop strategies to increase website traffic.

A career in marketing and communication can take you in several different directions – from traditional advertising and PR through to digital marketing and social media. You may decide to pursue an analytical role, working with data to uncover insights and trends, or you could choose to focus on writing and content creation (and perhaps even launch your own business).

Marketing and communication graduates go on to work in a variety of different sectors. You could go on to work in business-to-consumer (B2C) roles in fast-moving consumer goods (FMCG) businesses, business-to-business (B2B) roles, Government departments or the private sector.

While a diverse skill set is an asset in such a fast-moving industry like marketing and communication, choosing to hone your skills will provide you with a wealth of career prospects, too – the world is your oyster!

A UniSA Online Marketing and Communication degree can help you pursue the following careers:

• Marketing and communication professional: plan, develop and produce marketing and communication materials for online and print; monitor social media activity and respond to comments and enquiries; write and distribute media releases; develop reports and track ROI for marketing and advertising campaigns; develop EDM communications and landing pages; and ensure all marketing and communication activities align with an organisation’s brand style guide.
• Brand and advertising manager: plan and develop marketing strategies to increase the value and performance of a specific brand, service or product; monitor market trends and oversee advertising and marketing activities to ensure the right message is delivered to the right customers at the right time in the right medium; and create brand style guidelines for an organisation.
• Media planner: Combine creative thinking with factual analysis to develop effective marketing campaigns; identify the best mediums for building brand awareness and increasing sales; undertake research and analyse data using specialist industry resources; identify target audiences and analyse their characteristics, behaviour and media habits; and manage client relationships.
• Digital and social media manager: build and execute social media and digital strategies; publish and edit content on a range of platforms; create editorial calendars and distribution schedules; moderate, capture and repurpose user-generated content; and continuously improve and optimise campaigns by analysing social data and metrics.
• PR coordinator: generate media coverage to help raise the profile of the organisation; deliver creative solutions and new ideas across traditional and social media; develop crisis communication strategies and manage reputation issues; and build long-term relationships with journalists, influencers and bloggers.
• Content creator and writer: develop compelling content and creative concepts for a range of marketing and communication materials including email campaigns, long-form articles, style guides, social media, written scripts, and landing pages; work closely with designers, web developers, photographers, and videographers; and use insights and analytics to continually optimise content.
• Market analyst: perform research and gather data to help an organisation market its products or services; gather data on consumer demographics, preferences, needs and buying habits; monitor and forecast marketing and sales trends, measure the effectiveness of marketing activities and strategies; and devise methods for collecting data, such as surveys, questionnaires and opinion polls.

Higher education

Applicants are required to meet one of the following criteria with a competitive result:

• Successfully completed equivalent to a minimum of half a year of full-time study of a higher education program at a recognised higher education provider
• Completed an award from a recognised training organisation at Certificate IV or above
• Passed a UniSA Online literacy and numeracy test and have relevant work experience, or
• Completed a UniSA Foundations Studies program or equivalent, or
• Qualified for Special Entry
• Completed a secondary education qualification equivalent to SACE, such as an interstate year 12 or international qualification

Students who do not meet these criteria can start studying now by enrolling in the subjects below. Students will be eligible to apply upon successful completion of four subjects and all subjects will be credited towards the degree.

• COMM1072 Communication and Media
• INFT1028 Introduction to Digital Media
• COMM1073 Introduction to Social Media
• MARK1018 Marketing Principles: Trading and Exchange
• COMM1076 Public Relations Theory and Practice

UniSA Online offers four start dates throughout the year so you can apply as soon as you’re ready. As part of your application, UniSA Online will share information about the next available study period for this program

If you have previous work experience, or have studied before, you could fast-track your studies by reducing the time it takes to complete your degree.

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.

Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.

Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.

Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Recommended Study Pattern

FIRST YEAR         

• Introduction to Social Media (COMM 1073)
• Marketing Principles: Trading and Exchange (MARK 1018)
• Accounting for Business (ACCT 1011)
• Introduction to Digital Media (INFT 1028)
• Consumer Behaviour (MARK 1016)
• Business Law (LAWS 1018)
• Communication and Media (COMM 1072)
• Elective

SECOND YEAR

• Marketing Analytics (MARK 2034)
• Public Relations: Theory and Practice (COMM 1076)
• Content Creation for Media (COMM 2092)
• Elective
• Advertising (MARK 2033)
• Media, law and Ethics (COMM 2091)
• Communication Research Methods (COMM 2090)
• Essentials of Marketing Planning (MARK 3021)

THIRD YEAR

• Digital Marketing (MARK 3023)
• Promotional Communication: Advertising, Publicity and Marketing (COMM 3078)
• Retailing (MARK 2036)
• Design for Digital Technologies (COMM 2087)
• Communication Management in Practice (COMM 3075)
• Integrated Marketing (MARK 3022)
• Branding (MARK 3020)
• Integrated Communication Planning (COMM 3077)

Award Requirements

Students must complete 24 subjects, this includes 2 electives.

Choose your subjects

Electives

The elective may be chosen from the suggested electives list for this degree or from the UniSA Online electives list. 

• UO News Reporting (COMM 1074)
• UO Market Research (MARK 2035)