Digital Marketing
UndergraduateUSA-MARK30232025
Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 10 weeks
- Start dates
- 13 Jan 2025
- Loan available
- FEE-HELP available
Digital Marketing
About this subject
By the end of this 10-week course, you’ll be able to:
- Develop and employ digital marketing strategies to improve business performance.
- Compare and contrast consumer behaviour in traditional (offline) versus digital contexts.
- Analyse the impacts of distinct types of digital marketing communications on business performance.
- Analyse social and ethical issues in globalised electronic markets.
- Identify emerging trends in digital marketing.
- Introduction to digital marketing
- Digital marketing strategy
- Websites and mobile apps
- Social media and influencers marketing
- Online advertising and virtual reality
- Content marketing
- Marketing tech-stack
- Measurement
- Legal frameworks and cybersecurity
- Industry practitioners and upcoming trends
In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You'll see how digital marketing differs from traditional marketing and how you can apply that theory.
You'll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities.
UniSA Online’s 10-week short courses give you the flexibility to up-skill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.
This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a "single subject", prior knowledge from MARK 1018 or equivalent will support your success.
Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.
Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.
- Assignment (50%)
- Report (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Additional requirements
- Other requirements - Students must be aged 17 or older by the time teaching commences for their course of study, in accordance with UniSA’s Selection and entry to programs policy.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Why study a single subject?
Bite sized study
Try studying a particular area to see if online study suits you, or upskill in just a few months with a single subject that you’re interested in.
Pursue a dream
With thousands of single subjects to choose from, you can find topics that get you on the path to your higher education goals fast.
Gain Uni credit
Most single subjects are part of a full degree. That means if you’re keen to keep learning, you can gain credit for the subjects you’ve successfully completed.
Single subject FAQs
What’s a single subject?
Single subjects are the individual components that make up a degree. With Open Universities Australia, you’re able to study many of them as stand-alone subjects, including postgraduate single subjects, without having to commit to a degree.
Each of your subjects will be held over the course of a study term, and they’ll usually require 10 to 12 hours of study each week. Subjects are identified by a title and a code, for example, Developmental Psychology, PSY20007.
How can I use single subjects to get into a full degree?
First, find the degree that you would like to study on our website.
If that degree allows entry via undergraduate subjects, there will be information about this under the Entry Requirements section. You will find a list of 2-4 open enrolment subjects you need to successfully complete to qualify for admission into that qualification.
Once you pass those subjects, you will satisfy the academic requirements for the degree, and you can apply for entry.
Our student advisors are here to help you take that next step, so don’t hesitate to reach out when you’re ready! We’ve also made it easier to figure out the right way to get started on our pathways page.
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For more information about how to pay for your studies visit our fees page or contact a student advisor.
How do I enrol?
When you’ve made your choice, click ‘Enrol now’ on the relevant course page and follow the prompts to begin your enrolment. We’ll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to us and we’ll talk you through it.
You can also take a look at our online self-service enrolling instructions.
When is the cut-off date for enrolling?
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