Master of Marketing Management (Advanced)

Graduates who successfully satisfy the requirements of this degree should be able to:

• Apply advanced knowledge of marketing philosophy, theories, and principles over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.

• Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures. 

• Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking. 

• Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation. 

• Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

Take the next step in your marketing career and develop your evidence-based decision-making skills. Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You’ll choose one of the following three specialisations:

International Business

As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.

Entrepreneurship

An entrepreneurial mindset is an asset in our modern economy. This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.

Business Research

Students with a Distinction average (or higher) across coursework units may select to undertake a research stream. This stream allows students to undertake, implement and report upon a research project addressing a contemporary business issue.

Recommended study pattern

Students will complete a combination of core units, plus electives from a chosen stream.

Core Units

• ​BMA506 - Foundations of Marketing*
• BMA604 - Consumer Decision Making*
• BMA605 - Business to Business Marketing
• BMA606 - Services Marketing
• BMA608 - New Product and Service Development
• BMA610 - Digital and Social Media Marketing
• BMA611 - Market Research and Decision-Making
• BMA609 - Sales Management and Personal Selling
• BMA612 - Integrated Marketing Communications
• BMA708 - Marketing Insights into Big Data
• BMA709 - Strategic Marketing Management
• BMA710 - Strategic Brand Marketing

* Students with no prior Marketing background should complete Foundations of Marketing and Consumer Decision Making. Students who have a Marketing background may instead choose any two postgraduate electives offered by the School of Business and Economics.

Elective Streams (choose one)

International Business
As global business continues to grow, understanding marketing in all cultures is essential. This stream will develop your marketing skills in a global context.

• BFA603 - International Trade Regulation and Practice
• BMA534 - International Business Management
• BMA785 - International Marketing
• One student elective

Entrepreneurship
An entrepreneurial mindset is an asset in our modern economy. This stream will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.

• BAA539 - Strategic Entrepreneurship
• BAA612 - Entrepreneurial Communication
• BAA746 - Entrepreneurial Finance and Risk Management
• One student elective

Business Research
Students with a Distinction average (or higher) across coursework units may select to undertake a research stream.  Research students can undertake a significant research project, equivalent to four units.  This stream offers the opportunity for students to consider a Higher Degree in Research in the future.

Students who select the Business Research stream will replace the core unit BMA708 -Marketing Insights into Big Data with BMA401 - Research Methods in Management.

Award requirements

To successfully complete this degree, students complete a total of 14 units - ten core knowledge units, inclusive of two double-weighted research units, and four units in a chosen area of specialisation.

Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.

This list is a general overview. Download the full Degree Guide for more information.

• Core subjects

• International business stream

• Entrepreneurship stream

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $32,424

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

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QS World University Ranking 2025, within Australia:

20

Times Higher Education World University Ranking 2025, within Australia:

19

For admission to the Master of Marketing Management (Advanced), students need to have: 

• an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution, or;
• completed the Master of Marketing Management from the University of Tasmania.

For students who are not native English speakers, an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old. 

If you are a national of, and are currently residing in a country where English is the official language, and have completed your highest level of studies (senior secondary or tertiary) in that country, you are exempt from the above two year validity period. The University of Tasmania will recognise your previous studies as meeting the English language entry requirement.

Advanced Standing is the recognition of prior studies, from either another institution or another course at this university, that may count towards the requirements for the degree you are applying for at the University of Tasmania. For more information visit the UTAS website