This degree is no longer offered. You may be interested in other courses in Marketing
Master of Marketing
PostgraduateCUR-MAR-MAS2023
Course information for 2023 intake
Advance your knowledge in marketing with strategic skills
Build on your existing marketing knowledge with skills in managing risk associated with business decisions. Learn to communicate complex digital marketing information. Apply research and generate insights for digital content.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 1 year full time or part time equivalent
- Total subjects
- 8
- Available loans
- Australian Higher Education Loan Program (HELP)
Master of Marketing
About this degree
On successful completion of this Course the learner will be able to :
- apply specialised knowledge theories, models and concepts relevant to digital marketing and be proficient in their application.
- critically analyse the digital marketing environment and think creatively to generate strategic solution; apply logical; rational and reflective processes in high level decision making that is ethical, responsible and sustainable.
- analyse and synthesise complex information, problems and concepts by applying established marketing theories and principles and demonstrating technical skills in digital marketing practice.
- develop effective oral and written skills to communicate complex digital marketing information to a variety of audiences; and apply research methodologies to generate insight for reports and digital content.
- develop an understanding of digital marketing strategies, dynamics and platforms and apply this knowledge to construct digital campaign strategies for delivering and refining content across a broad spectrum of digital contexts and environments.
- employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline including formulation of strategic solutions to diverse problems related to marketing services and products in local and international contexts.
- evaluate digital marketing principles and techniques in adapting to global market in a constantly changing networked economy.
- recognise the nature of cultural trends and diversity in various societies and apply decision making skills that incorporate ethical and social and global perspectives in order to adapt or to develop culturally sensitive efforts in marketing.
- apply professional proficiency in the utilisation of information and technology in marketing contexts as well as developing effective independent or collaborative work skills to ethically apply specialised knowledge and expert judgement to marketing tasks.
Designed for applicants wanting to gain advanced knowledge in marketing and increase their strategic decision-making skills. The course builds on existing skills, improving participants' ability to manage the risk and uncertainty associated with all marketing decisions.
Recommended study pattern
Students must complete 8 subjects in the course structure to successfully complete this program.
Award requirements
To graduate with the Master of Marketing, Students must complete 8 subjects in the course structure to successfully complete this program.
Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.
This list is a general overview. Download the full Degree Guide for more information.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $28,540
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
Start your career with Curtin’s globally recognised courses and extensive industry connections. Through OUA, their online courses offer an interactive and collaborative learning experience that gets you the same degree as if you studied on campus. Curtin is a global university with a vibrant culture of innovation and collaboration and is ranked in the top one per cent of universities worldwide.
Learn more about Curtin University.
Explore Curtin courses.
- QS World University Ranking 2025, within Australia:
- 13
- Times Higher Education World University Ranking 2025, within Australia:
- 14
Entry requirements
This is a restricted degree. Subject enrolment is only available to students admitted into this degree.
Specifically applicants require, an undergraduate degree in a relevant discipline AND minimum of 3 years relevant workplace learning OR a relevant Graduate Certificate.
Applicants need to meet Curtin’s English Language requirement as all degrees are taught in English.
If your education degrees were not solely in English, as per the International Handbook of Universities or the World Higher Education database please attach a scanned original copy of English Proficiency Test results. Admission requires an overall International English Language Testing System (IELTS Academic) (or equivalent test) score of at least 6.5 and competence in all test components (IELTS score of 6.0).
Please refer to the 'Minimum English Entry Requirements' document at https://study.curtin.edu.au/applying/english-language-requirements/.
Applicants are required to meet University academic and English language entry standards; details are provided at https://study.curtin.edu.au/applying/english-language-requirements/accepted-english-proficiency-tests/
*** Please Note: If any academic or legal document is not in English, you must provide a colour scan of the non-English documents, including a colour scan of the official English translations of these documents. This is for comparison purposes. ***
Credit for Recognised Learning (CRL) is assessed on individual merit and is awarded for different types of learning, for example, studies you have previously completed or for relevant work experience. Students must be admitted in an award degree of study before lodging their completed CRL application, along with all required supporting documentation for a formal assessment. To apply for CRL, please visit the Curtin University website: https://study.curtin.edu.au/credit/
It is important to note accepted documentation includes scans of the original Transcripts and/or Award Certificate; front and back; in colour; and original size. For further information see the scanned documents and certification requirements and guidelines. More information about the policies and procedures related to CRL assessment and appealing a CRL assessment outcome can be found in the Credit for Recognised Learning Policy (PDF).
Applications for credit towards a course are assessed on an individual basis. Credit reduces the amount of learning required to complete the course and may be granted for formal education qualifications, non-formal learning from non-award programs of study and informal learning through work experiences. Further information can be found at http://futurestudents.curtin.edu.au/non-school-leavers/rpl.cfm
Study method requirements
Students may be expected to purchase a number of textbooks and other essential study materials.
Career opportunities
Australian job snapshots
Data sourced from Australian Jobs 2023.
| Role | Earnings | Employment change |
|---|---|---|
| Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
| Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
| Marketing specialists | N/A^ | N/A^ |
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Degree FAQs
How long does it take to finish an online degree?
That's up to you! Because we let you choose when to study online, you can actually pick up and pause study when it suits you. Many universities have a set time you need to complete your degree within. For some this is up to 10 years, and for others there is no limit.
There are some degrees that are stricter about when you can take breaks, and about how many years you can take to complete your degree. Please always check with your uni what the limits are.
As a general guide, Commonwealth supported place students have 10 years to finish their undergraduate degree through OUA, However, if you're studying with Griffith University, there's a limit of 8 years to complete your studies. If you want to take a break that lasts more than two study terms, you'll need to apply for a leave of absence. You can apply for a leave of absence for up to 12 months, as long as you complete your studies within the maximum time allowed for your degree.
If you're studying with Macquarie University, with the exception of certain degrees, there's no limit to how long you can take. But, please check with Macquarie Student Administration to be sure.
If you're studying with the University of Adelaide, you have up to 9 years to complete your undergraduate degree and graduate.
If you're studying with La Trobe University and want to take a break of minimum 1 study term, you must apply for leave of absence to avoid being inadvertently withdrawn from your degree.
Through OUA, you can study all year round, so it's possible to fast-track and finish up sooner than studying at a traditional uni would allow. That said, you need to spend around 12 hours a week on each undergraduate subject you do, so taking on extra work to finish ahead of time can be challenging.
How can I pay for my studies?
You may be eligible for a HELP loan from the Australian government, depending on your citizenship status and where you'll be living during your studies. You can also pay upfront with your credit card.
Payment options are explained in Fees, and you can contact a student advisor for more information.
How does studying through Open Universities Australia work?
You might find learning through OUA a little different to how you've studied in the past. It can take time to develop the skills you need for independent online study.
We connect you with subjects and degrees that are taught by leading Australian universities. You can complete single subjects, or follow a degree structure to work towards a specific qualification. Subjects are offered in several study terms throughout the year, so you can choose to study part-time or full-time, continuously or with breaks.
We help you find the subjects or degree that's right for you, and we handle your enrolment in uni and some administration. Your uni sends you your study materials and deals with all academic matters. They're also in charge of your assessment and graduation. If you go on to complete a degree, you'll graduate from the uni offering your degree, for example, RMIT University or Griffith University.
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Before starting an enrolment, it's important to read the entry requirements for your chosen course to ensure that you're eligible to apply. If you don't quite meet the requirements, we can help you find a pathway into your course through open-entry subjects, which anyone can study. Contact us to find out more.
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Our close of enrolment times vary. You can check the cut-off dates for upcoming study terms by visiting Key dates.
Why should I study online through Open Universities Australia?
There are a lot of reasons to study your course online through us.
You can enrol without entry requirements
We have a unique open-door policy that makes it possible for everyone to enrol in university study, no matter their academic history. If you don't meet the entry requirements for a degree, we'll help you get in through single undergraduate subjects and transition into a qualification from there.
You have total control over how you study
Upskill without committing to a whole degree upfront. Or enrol in a full degree, but take it a subject at a time. We'll introduce you to flexible study options you didn't even know about, so you can fit uni around what matters to you.You'll graduate with the same qualification as an on-campus student
Once you enrol through us, you'll study online with the university that provides your degree. This means that when you complete your qualification, you'll graduate with the same degree as on-campus students.We'll help you navigate the university world
Our friendly student advisors will be your guide every step of the enrolment journey. They'll help you compare universities, choose a course, provide documentation and understand your finance options.
How do I enrol?
Here at Open Universities Australia, we make enrolling online as straightforward as possible. To get started, find the course for you by browsing the options on this page. You can also compare different qualifications using our handy comparison tool, or request help from one of our student advisors.
When you've made your choice, click 'Apply now' on the relevant course page and follow the prompts to begin your enrolment. We'll ask you to supply some supporting documentation, including proof of your identity, your tax file number, and a unique student identifier (USI) during this process.
Your university will get in touch with you via email to confirm whether or not your application has been successful.
If you get stuck at any time, reach out to a student advisor and we'll talk you through it.
You can also take a look at our online self-service enrolling instructions.