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Study undergraduate online with Adelaide University through Open Universities Australia. Explore all degrees, subjects and short courses now.

Embrace the rise of digital technology to help global businesses reach their goals and drive sales with Adelaide University’s 100% online Bachelor of Business (Marketing).Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Understand the science behind how buyers behave and brands grow, so you can use marketing insights and metrics to improve performance.You’ll graduate with the creativity and analytical skills to think strategically and make evidence-based marketing decisions. This versatile degree will equip you for a wide range of roles in business and marketing.

Shape brands, analyse trends, and drive success. You’ll study consumer behaviour and market research. Explore social media, branding, and analytics. Gain hands-on experience. Graduate ready for diverse careers in marketing and business.

Bachelor of Business (Marketing)

Build the skill set to take on today’s marketing challenges and become an agile marketing communications professional responsive to change.With this 100% online degree, you’ll examine emerging trends in digital marketing such as online advertising, mobile marketing and customer relationship management strategies. Combine content creativity with data analysis skills to create successful integrated campaigns.Learn from the same marketing scientists who conduct world-class research and advise some of the world’s biggest brands at the Ehrenberg-Bass Institute for Marketing Science. Conduct market research of your own and learn how to interpret qualitative and quantitative data to inform business decisions.Get hands-on with an industry project and access real-world case studies so you graduate career ready.

Inspire, engage, and drive success. Learn to design marketing campaigns, analyse data, and use digital tools. Explore branding, PR, and social media. From market research to content creation, you’ll blend creativity with strategy for the competitive edge.

Bachelor of Marketing and Communication

Discover how industry leaders are doing business on a global scale with Adelaide University’s 100% online Bachelor of International Business, and learn how to design, deliver and lead international business strategies, equipped with core negotiation and communication skills. Prepare for the future of business with the critical thinking, leadership, communication and decision-making skills that contemporary international business demands. You’ll graduate with skills and knowledge across a diverse range of business areas, such as accounting, finance, commercial law, marketing, human resources and international trade, strengthened by cultural awareness and corporate responsibility concepts. Develop an entrepreneurial mindset, exploring current global business trends and regional opportunities. You’ll learn through practical experience by competing in an Australian eChallenge, with the chance to present to industry leaders and investors and turn your business ideas into a career.

Bachelor of International Business

Consumer Psychology

Digital Marketing

Food and Fibre Markets

Brand Management

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Sales and Negotiation

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation.

Marketing to the World

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.

Introduction to Marketing

Adelaide University Undergraduate Marketing Subjects | Open Universities Australia

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