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Publishing in the Marketplace

Undergraduate | GRF-CWR320 | 2024

Gain an insider’s view on the commercial aspects of the publishing industry. Delve into the history of books. Explain the role of editors, publishers and marketing personnel. Familiarise yourself with copyright law and publishing agreements.

Study method
100% online
Assessments
100% online
Enrol by
7 July 2024
Entry requirements
Prior study needed
Duration
13 weeks
Start dates
15 July 2024

Price from

$2,040

Upfront cost

$0

HECS-HELP and FEE-HELP available

Publishing in the Marketplace

About this subject

  • At the completion of this subject you will have a solid knowledge of the role of publishing as a cultural industry, its professional practices and production procedures. 

    You will develop understanding and expertise in the following key areas:

    1. Historical evolution of the industry
    2. Ambiguities of publishing as both a cultural and commercial enterprise
    3. Role of the publisher and editor
    4. Copyright and publishing agreements
    5. Publishing supply chain including editorial, production and marketing processes
    6. Electronic and non-traditional publishing.

Entry requirements

Prior study

To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:

Others

Before taking this subject you should have completed a foundational Creative Writing, Editing or Literary Studies subject, or have relevant industry experience.

Additional requirements

  • Other requirements -
    • Additional materials

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

Griffith University logo

UndergraduateGRF-ART-DEG

Bachelor of Arts

Griffith University logo

UndergraduateGRF-COM-DEG

Bachelor of Communication

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