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Subject details

At the completion of this subject you will have a solid knowledge of the role of publishing as a cultural industry, its professional practices and production procedures. 

You will develop understanding and expertise in the following key areas:

  1. Historical evolution of the industry
  2. Ambiguities of publishing as both a cultural and commercial enterprise
  3. Role of the publisher and editor
  4. Copyright and publishing agreements
  5. Publishing supply chain including editorial, production and marketing processes
  6. Electronic and non-traditional publishing.
    • History of the Book
    • Evolution of the publishing industry
    • Position of publishing in both cultural and business sectors
    • Role of the publisher
    • Role of the editor
    • Copyright and publishing agreements
    • Book design and production
    • Marketing and sales
    • Electronic publishing and non-traditional publishing options
  • Study resources

    • Instructional methods

      • Discussion forum/Discussion Board
      • Online assignment submission
      • Standard Media
      • Web links
    • Online materials

      • Printable format materials
      • Resources and Links
      • Online Assessment

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this subject:

Others

Before taking this subject you should have completed a foundational Creative Writing, Editing or Literary Studies subject, or have relevant industry experience.

Special requirements

  • OtherDetails -
    • Additional materials

This subject provides an overview of the publishing industry, its role, personnel, strategies and products. The subject contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.

  • Publisher Profile (40%)
  • Online Discussion (20%)
  • Publishing Practice (40%)

Textbook information is pending.

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