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Subject details

  • Topics
    • History of the Book
    • Evolution of the publishing industry
    • Position of publishing in both cultural and business sectors
    • Role of the publisher
    • Role of the editor
    • Copyright and publishing agreements
    • Book design and production
    • Marketing and sales
    • Electronic publishing and non-traditional publishing options
  • Study resources
    • Instructional Methods
      • Disscusion forum/Discussion Board
      • Online assignment submission
      • Standard Media
      • Web links
    • Online Materials
      • Printable format materials
      • Resources and Links
      • Online Assessment

At the completion of this subject you will have a solid knowledge of the role of publishing as a cultural industry, its professional practices and production procedures. 

You will develop understanding and expertise in the following key areas:

  1. Historical evolution of the industry
  2. Ambiguities of publishing as both a cultural and commercial enterprise
  3. Role of the publisher and editor
  4. Copyright and publishing agreements
  5. Publishing supply chain including editorial, production and marketing processes
  6. Electronic and non-traditional publishing.
  • Assignment 1 - Publisher Profile (40%)
  • Assignment 2 - Online Discussion (20%)
  • Assignment 3 - Publishing Practice (40%)

Textbooks are subject to change within the academic year. Students are advised to purchase their books no earlier than one to two months before the start of a subject

Entry Requirements

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this unit:

Special requirements

No special requirements

This subject provides an overview of the publishing industry, its role, personnel, strategies and products. The subject contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.

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