Publishing in the Marketplace

• • History of the Book
  • Evolution of the publishing industry
  • Position of publishing in both cultural and business sectors
  • Role of the publisher
  • Role of the editor
  • Copyright and publishing agreements
  • Book design and production
  • Marketing and sales
  • Electronic publishing and non-traditional publishing options

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this subject:

• GRF-CWR110-Creative Writing, Forms and Structures
• GRF-CWR111-Writing the Short Story

Others

Before taking this subject you should have completed a foundational Creative Writing, Editing or Literary Studies subject, or have relevant industry experience.

Additional requirements

• Other requirements -
  • Additional materials

This subject provides an overview of the publishing industry, its role, personnel, strategies and products. The subject contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.

• Publisher Profile (40%)
• Online Discussion (20%)
• Publishing Practice (40%)

For textbook details check your university's handbook, website or learning management system (LMS).