Undergraduate GRF-CWR320-2023
Publishing in the Marketplace
$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Required
Start dates
- 17 Jul 2023
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QS Ranking 2023
19
Times Higher Education Ranking 2023
16
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Subject details
At the completion of this subject you will have a solid knowledge of the role of publishing as a cultural industry, its professional practices and production procedures.
You will develop understanding and expertise in the following key areas:
- Historical evolution of the industry
- Ambiguities of publishing as both a cultural and commercial enterprise
- Role of the publisher and editor
- Copyright and publishing agreements
- Publishing supply chain including editorial, production and marketing processes
- Electronic and non-traditional publishing.
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- History of the Book
- Evolution of the publishing industry
- Position of publishing in both cultural and business sectors
- Role of the publisher
- Role of the editor
- Copyright and publishing agreements
- Book design and production
- Marketing and sales
- Electronic publishing and non-traditional publishing options
You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this subject:
Others
Before taking this subject you should have completed a foundational Creative Writing, Editing or Literary Studies subject, or have relevant industry experience.
Additional requirements
- Other requirements -
- Additional materials
This subject provides an overview of the publishing industry, its role, personnel, strategies and products. The subject contextualises the history of the industry and its evolution as both a business and commercial enterprise. We will examine the often complex operations of this cultural industry from both theoretical and practical perspectives. Students will develop an understanding of: the history of the industry; contemporary issues facing publishing as a cultural industry; the professional expertise required to develop a text for publication; production and marketing processes; developments in electronic and non-traditional publishing.
- Publisher Profile (40%)
- Online Discussion (20%)
- Publishing Practice (40%)
For textbook details check your university's handbook, website or learning management system (LMS).