Undergraduate TAS-MKA-CTF-2024
Undergraduate Certificate in Marketing Analytics
Unpack digital marketing campaigns
Build competitive data skills and see where they fit in the world of digital marketing. Topics include marketing research and consumer behaviour. Gain practical experience with industry-standard tools. Unlock doors to further study and a marketing career.
Available loans
Australian Higher Education Loan Program (HELP)
Study method
100% online
Price
From
$6,680
Total subjects
4
Assessments
100% online
CSP Available
Yes
Credit available
Yes
Applications Close
- 07 Jul 24
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Degree structure
Core subjects
Major subjects
Elective subjects
Degree
Degree details
What you'll learn
On successful completion of this program, the student will be able to:
- Apply statistical data analysis techniques and tools to solve contemporary marketing issues.
- Translate analysis findings to enable managerial marketing decision-making.
- Integrate marketing analytics theories to solve strategic marketing problems.
- Communicate marketing analytics concepts to diverse audiences to assist marketing decisions.
Career opportunities
By the time you graduate, you'll learn the foundation of marketing analytics, equipping you for diverse professional paths in marketing, analytics, and related fields. Your proficiency in data analysis techniques will enable you to develop marketing strategies, understand consumer behaviour, and conceptualise market research studies. Moreover, your practical experience with industry-standard tools and software will make you an attractive candidate to potential employers.
Career paths for graduates of this program include roles such as Marketing Analyst, Digital Marketing Specialist, Market Research Analyst, Data Analyst, and Marketing Manager. You may also choose to continue your education in a related field, such as pursuing a Bachelor of Business with a major in Marketing or Business Analytics.
Entry requirements
Higher education via OUA
Successful completion of one OUA open access subject of study (equivalent to 12.5 UTAS credit points) at the equivalent AQF level, unless otherwise specified.
Higher education
- Partially completed an undergraduate course at Diploma level or higher (or equivalent). You must have completed at least one subject of study (equivalent to 12.5 UTAS credit points) at 100 level or higher and which may include 100 level subjects completed in the UTAS Diploma of University Studies. If you have failed any subjects, your application may be subject to further review before an offer is made ;OR
- Completed the UTAS University Preparation Program (or an equivalent qualification offered by an Australian University).
Secondary education
Completed the Tasmanian Certificate of Education (TCE) or an equivalent qualification.
VET studies
Completed a Certificate III or higher (or equivalent) in any discipline.
Work and Life
Applicants without senior secondary, tertiary or VET / TAFE study can complete a personal competency statement. Applicants may be eligible for an offer if they have relevant work and / or life experiences which demonstrate a capacity to succeed in this course.
Special requirements
Information on Undergraduate Certificates beyond 2025
The Australian Government has currently determined that Undergraduate Certificate programs will not extend beyond 30 June 2025. If you are enrolled in an Undergraduate Certificate, this means that you will need to complete all required units in 2024 to graduate before this deadline.
Should you not be able to complete all required units in 2024, we can support you to continue your study with us in the Bachelor of Business, where you will receive full credit for all the Undergraduate Certificate units completed so far.
Credit for previous study or work
If you’ve already completed some study from either another institution or in another course at this University, it may be eligible to count towards this course. This is called Recognition of Prior Learning (RPL) or Advanced Standing. More information about RPL, including how and when to apply, is available here.
Description
The Undergraduate Certificate in Marketing Analytics will provide you with a comprehensive understanding of the principles and techniques used in marketing analytics. This program is intended for individuals who want to gain the practical skills and knowledge necessary to work in marketing analytics, digital marketing, social media marketing, big data analytics, and related fields.
You will be introduced to marketing and marketing analytics, including an overview of the key concepts and tools used in this field ). You will then dive deeper into data analysis techniques (descriptive statistics, inferential statistics, and predictive statistics), learning how to use statistical software to manipulate and analyse data (Tableau, R and Excel). You will also explore the different types of data used in marketing analytics, including customer data, market research data, and web analytics data.
Throughout the program, you will have the opportunity to work on projects using real-world data to develop marketing strategies and analyse results. You will also have the opportunity to work with industry professionals, learning about the latest trends and best practices in marketing analytics.
Upon graduation, you will have a strong foundation in marketing analytics and be well-equipped to pursue a variety of career paths in marketing, analytics, or related fields. You will be able to use data analysis techniques to develop marketing strategies, understand consumer behaviour, and design market research studies. You will also have practical experience with industry-standard tools and software, making you an attractive candidate to potential employers.
Degree structure details
Recommended Study Pattern
For students undertaking full-time study, the following study pattern is recommended.
Completion of 4 Core Subjects:
- TAS-BMA262 Consumer Behaviour
- TAS-BMA331 Marketing Research
- TAS-BMA343 Digital and Social Media Marketing
- TAS-ZAA134 Business Marketing
Award Requirements
Satisfactory completion of 4 subjects, as required in the schedule, within 6 months from commencement.
Easy apply
You can apply direct through Open Universities Australia.
Once you've checked your eligibility, apply and enrol for this degree following the steps. This degree also allows you to get started with Open access.
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You can apply for the full degree or if you want to start with Open access, enrol into the subjects using the ‘Single subjects’ option.
You can apply for the degree later and the subjects may be credited towards the degree.
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Open access
This degree offers Open access entry, exclusive to Open Universities Australia.
There’s more than one way to get a degree. Open access allows you to start with single subjects as a way into eligible degrees, regardless of your study history.
Enrol into and complete the required Open access subjects to earn entry in this degree. Most subjects have no entry requirements, are fully government funded (if you’re eligible) and may be credited when you start the degree.
The best part? You can enrol and get started with single subjects now.