This degree is no longer offered. You may be interested in other courses in Marketing
Master of Marketing Management
PostgraduateTAS-MMK-MAS2023
Course information for 2023 intake
Make waves in marketing
Tackle advanced marketing philosophy, theory and principles – developing the skills to unpack problems and execute solutions on a grand scale. Hone your ability to analyse, articulate, and think critically through creative solutions. Own your field.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 2 years full time or part time equivalent
- Total subjects
- 15
- Available loans
- Australian Higher Education Loan Program (HELP)
Master of Marketing Management
About this degree
Upon successful completion of this program, students should be able to:
- Apply contemporary marketing philosophies, theories, and principles to address and solve marketing problems and in a variety of contexts.
- Utilise advanced marketing language and communication skills (written and oral) to persuade diverse stakeholders, and negotiate mutually beneficial outcomes.
- Execute market research to solve complex marketing problems.
- Critically reflect upon contemporary marketing practices and the impact on your personal and professional development independently and collaboratively.
- Research, plan, implement and manage marketing projects to deliver outcomes within specified deadlines while employing ethical and sustainable practice.
Global and local business landscapes are experiencing unprecedented changes driven by Big Data, Artificial Intelligence, Internet-of-things and more. This shift is altering the socio-economic and cultural fabric of our society, impacting consumer lifestyle and well-being.
Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.
The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more. You’ll also develop an understanding of differences and commonalities between global and local marketing issues and how to resolve them by leveraging relevant marketing skills.
Please note: Due to subject availabilities, Semester 2 commencement is only available to students with a cognate background.
Recommended study pattern
The following study pattern is recommended for full-time student:
Transition subjects:
- TAS-BMA506 Foundations of Marketing
- TAS-BMA604 Consumer Decision-Making
- TAS-BMA606 Services Marketing
- TAS-BMA610 Digital and Social Media Marketing
Core subjects:
- TAS-BMA611 Market Research and Decision-Making
- TAS-BMA708 Marketing Insights into Big Data
- TAS-BMA709 Strategic Marketing Management
- TAS-BMA710 Strategic Brand Marketing
- TAS-BMA736 Integrated Marketing Communications
- TAS-BMA737 New Product and Service Development
- TAS-BMA738 Business to Business Marketing
- TAS-BMA785 International Marketing
Research/Project subjects:
- TAS-BAA704 Research Methods and Analysis
- TAS-BAA710 Data Analysis and Management
- Select one subject from the followings*:
- TAS-BAA709 Corporate Internship
- TAS-BMA798 Business Project
*TAS-BAA709 and TAS-BMA798 are 25 credit points subjects (equivalent to 2 standard subjects).
Award requirements
Satisfactory completion of 15 subjects, as required in the schedule, within 2-5 years from commencement.
Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.
This list is a general overview. Download the full Degree Guide for more information.
Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.
Indicative total fee $45,400
The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.
Fees may vary depending on:
- the subjects you choose
- credit from previous work experience
- your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.
To learn more, go to Fees or contact a student advisor.
Wherever you are, the University of Tasmania brings its island campus to you through a growing range of online programs across art and design, business, education, health, science, sustainability, technology, and more. It’s never too late to switch things up. Kickstart that career you’ve been dreaming about, or upskill for the one you’re in. You’ll also become a part of the world's leading university on climate action.
Learn more about UTAS.
Explore UTAS courses.
- QS World University Ranking 2025, within Australia:
- 20
- Times Higher Education World University Ranking 2025, within Australia:
- 19
Entry requirements
SEMESTER 1
Successful completion of an Australian Bachelor degree or equivalent
SEMESTER 2
Successful completion of an Australian Bachelor degree or equivalent in cognate area:
- Marketing OR
- Management
Sem 2 intake only available to students with a cognate background / eligible for credit for transition block. Not available to students who have a degree that is not in a cognate area listed above.
The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here. https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning.
Career opportunities
Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.
Examples of roles this course will prepare you for include:
- Marketing Manager
- Brand and/or Product Manager
- Marketing Consultant
- Marketing Research Analyst
- Digital Sales Executive
- Social Media and Digital Marketing Specialist
- Account Manager
- Advertising Manager
- Consumer Insights Manager /Marketing and Digital Insights Analyst
- Communications Manager
Our graduates have exceptional career outcomes. 90% of our postgraduate business and management students find full-time employment within 4 months of graduating (Source: 2017 Graduate Outcomes Survey).
Australian job snapshots
Data sourced from Australian Jobs 2023.
| Role | Earnings | Employment change |
|---|---|---|
| Advertising and Marketing Professionals | $75K to $93K | Up 21.3% |
| Advertising, Public Relations and Sales Managers | Over $120K | Up 18.5% |
| Marketing specialists | N/A^ | N/A^ |
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Degree FAQs
How long does it take to finish an online degree?
That's up to you! Because we let you choose when to study online, you can actually pick up and pause study when it suits you. Many universities have a set time you need to complete your degree within. For some this is up to 10 years, and for others there is no limit.
There are some degrees that are stricter about when you can take breaks, and about how many years you can take to complete your degree. Please always check with your uni what the limits are.
As a general guide, Commonwealth supported place students have 10 years to finish their undergraduate degree through OUA, However, if you're studying with Griffith University, there's a limit of 8 years to complete your studies. If you want to take a break that lasts more than two study terms, you'll need to apply for a leave of absence. You can apply for a leave of absence for up to 12 months, as long as you complete your studies within the maximum time allowed for your degree.
If you're studying with Macquarie University, with the exception of certain degrees, there's no limit to how long you can take. But, please check with Macquarie Student Administration to be sure.
If you're studying with the University of Adelaide, you have up to 9 years to complete your undergraduate degree and graduate.
If you're studying with La Trobe University and want to take a break of minimum 1 study term, you must apply for leave of absence to avoid being inadvertently withdrawn from your degree.
Through OUA, you can study all year round, so it's possible to fast-track and finish up sooner than studying at a traditional uni would allow. That said, you need to spend around 12 hours a week on each undergraduate subject you do, so taking on extra work to finish ahead of time can be challenging.
How can I pay for my studies?
You may be eligible for a HELP loan from the Australian government, depending on your citizenship status and where you'll be living during your studies. You can also pay upfront with your credit card.
Payment options are explained in Fees, and you can contact a student advisor for more information.
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You have total control over how you study
Upskill without committing to a whole degree upfront. Or enrol in a full degree, but take it a subject at a time. We'll introduce you to flexible study options you didn't even know about, so you can fit uni around what matters to you.You'll graduate with the same qualification as an on-campus student
Once you enrol through us, you'll study online with the university that provides your degree. This means that when you complete your qualification, you'll graduate with the same degree as on-campus students.We'll help you navigate the university world
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