Degree details

  1. Apply advanced knowledge of marketing philosophy, theories, and principles, over a variety of contexts and timeframes to evaluate and reflect upon marketing problems and opportunities.
  2. Use advanced marketing communication skills (written and oral); articulate and defend a position, persuade an audience, and negotiate a win-win outcome with diverse audiences across different cultures.
  3. Analyse and think critically to innovatively solve complex marketing problems; including collecting and analysing data, generating information, developing solutions to marketing problems, and making decisions using creative strategic thinking.
  4. Apply advanced personal and interpersonal skills; work independently or in collaboration with diverse stakeholders; build and manage effective work relationships; take responsibility for their own work and personal presentation.
  5. Plan and implement multiple marketing projects and use advanced leadership skills to deliver projects within specified deadlines while considering scheduling, time management, and ethical and sustainable practice.

This degree will prepare you to work as a marketing manager across a range of industries.

Our graduates have exceptional career outcomes. 90% of our postgraduate business and management students find full-time employment within 4 months of graduating (Source: 2017 Graduate Outcomes Survey).

Professional recognition

The Tasmanian School of Business and Economics at the University of Tasmania is a member of the Australian Marketing Institute (AMI) which offers opportunities for students to be Associate Members and to develop a relationship with the local branch.

Higher education

For admission to the Master of Marketing Management, students need to have:

  • an undergraduate degree of an Australian higher education institution or the equivalent standard in any other institution.

English Proficiency Requirements

For students who are not native English speakers, an IELTS score with an overall Band of 6 and no band less than 6; or a TOEFL (iBT) overall score of 72 (no individual skill must be lower than: Reading 16; Listening 16; Speaking 18; and, Writing 22) or a PTE Academic overall score of 50 with no score lower than 50, or provide evidence that you have studied for 2 years full-time with English as the sole medium of instruction and examination. These tests must not be more than 24 months old.

If you are a national of, and are currently residing in a country where English is the official language, and have completed your highest level of studies (senior secondary or tertiary) in that country, you are exempt from the above two year validity period. The University of Tasmania will recognise your previous studies as meeting the English language entry requirement.

Advanced Standing is the recognition of prior studies, from either another institution or another course at this University, that may count towards the requirements for the degree you are applying for at the University of Tasmania. For more information visit the UTAS website.

Take the next step in your marketing career and develop your evidence-based decision-making skills. Our academics are leading researchers in consumer behaviour, retailing, arts and culture, corporate reputation management, value chain and service innovation. You’ll benefit from their connections with industry and ability to bring theory to life with real-life case studies.

You’ll choose one of four specialisations:

Contemporary Issues in Marketing
With a focus on sales, business to business marketing, analytics, and brand management this specialisation will teach you how to develop and implement a sales marketing strategy and then evaluate its success.

International Marketing
As global business continues to grow, understanding marketing in all cultures is essential. This specialisation will develop your marketing skills in a global context.

Entrepreneurial Marketing
An entrepreneurial mindset is an asset in our modern economy. This specialisation will teach you to how to develop fit-for-purpose marketing strategies to take entrepreneurism to the next level.

Marketing Fundamentals
New to marketing? This specialisation will get you beyond the buzzwords and give you a strong understanding of marketing principals and strategies that won’t go out of style.

Work placement
Amongst the core subjects, students must take BAA706 Workplace Project or BAA709 Corporate Internship (each weighted at 25 credit points). In BAA706 Workplace Project, students undertake a period of project-oriented workplace research in the area of administration/management arising out of, and in the course of, their employment. The subject enables students to critically reflect on the skills, capabilities and knowledge that they have acquired in previous years of their study, and to reflect on and articulate the links between those skills, capabilities and knowledge in the context of a workplace-centred project. The Corporate Internship Program (available in this degree via BAA709 Corporate Internship) is a Work Integrated Learning (WIL) program where students undertake placements within organisations. Internships provide students the opportunity to directly apply theoretical learning in a practical, and real-world, environment.