Master of Marketing Management

Marketing is at the centre of what makes any business successful, so it’s crucial for leaders in an organisation to know how and why it works. This advanced marketing degree will prepare you for mid to senior level roles in marketing management or general management.

Examples of roles this course will prepare you for include:

• Marketing Manager
• Brand and/or Product Manager
• Marketing Consultant
• Marketing Research Analyst
• Digital Sales Executive
• Social Media and Digital Marketing Specialist
• Account Manager
• Advertising Manager
• Consumer Insights Manager /Marketing and Digital Insights Analyst
• Communications Manager

Our graduates have exceptional career outcomes. 90% of our postgraduate business and management students find full-time employment within 4 months of graduating (Source: 2017 Graduate Outcomes Survey).

Higher education

SEMESTER 1

Successful completion of an Australian Bachelor degree or equivalent

SEMESTER 2

Successful completion of an Australian Bachelor degree or equivalent in cognate area:

• Marketing OR
• ​​​​​​​Management

Sem 2 intake only available to students with a cognate background / eligible for credit for transition block. Not available to students who have a degree that is not in a cognate area listed above.

The University of Tasmania grants credit and recognition of prior learning that may include formal and/or informal prior learning. More information is available here. https://www.utas.edu.au/study/apply/admission-requirements/recognition-of-prior-learning.

Global and local business landscapes are experiencing unprecedented changes driven by Big Data, Artificial Intelligence, Internet-of-things and more. This shift is altering the socio-economic and cultural fabric of our society, impacting consumer lifestyle and well-being.

Dynamic market conditions have drastically changed the role of marketing professions within organisations. Contemporary Marketing Practitioners require a high level of digital literacy and creative problem-solving skills to serve new-age customers through data-driven decisions.

The Master of Marketing Management will prepare you for mid-level and senior-level marketing positions. You will study marketing theories and strategies across Digital and Social Media Marketing, Marketing Insights into Big Data, New Product and Service Development, Integrated Marketing Communications, Strategic Brand Management and more. You’ll also develop an understanding of differences and commonalities between global and local marketing issues and how to resolve them by leveraging relevant marketing skills.

Please note: Due to subject availabilities, Semester 2 commencement is only available to students with a cognate background.

Recommended Study Pattern

The following study pattern is recommended for full-time student:

Transition subjects:

• TAS-BMA506 Foundations of Marketing
• TAS-BMA604 Consumer Decision-Making
• TAS-BMA606 Services Marketing
• TAS-BMA610 Digital and Social Media Marketing

Core subjects:

• TAS-BMA611 Market Research and Decision-Making
• TAS-BMA708 Marketing Insights into Big Data
• TAS-BMA709 Strategic Marketing Management
• TAS-BMA710 Strategic Brand Marketing
• TAS-BMA736 Integrated Marketing Communications
• TAS-BMA737 New Product and Service Development
• TAS-BMA738 Business to Business Marketing
• TAS-BMA785 International Marketing

Research/Project subjects:

• TAS-BAA704 Research Methods and Analysis
• TAS-BAA710 Data Analysis and Management
• Select one subject from the followings*:
  • TAS-BAA709 Corporate Internship
  • TAS-BMA798 Business Project

*TAS-BAA709 and TAS-BMA798 are 25 credit points subjects (equivalent to 2 standard subjects).

Award Requirements

Satisfactory completion of 15 subjects, as required in the schedule, within 2-5 years from commencement.