Master of Marketing

Graduates of a Master of Marketing will have an:

1. Advanced knowledge and a contemporary understanding of existing and emerging marketing methodologies including those relating to branding, advertising and promotion, digital media, consumer behaviour, retailing, services, channels, metrics, strategy and entrepreneurships.
2.  Specialised knowledge and understanding of the principles and theory that underpin research within the marketing discipline.

Advance your career with a Master of Marketing and become a strategic leader in today's data-driven, digitally connected marketplace. Designed for ambitious professionals, this degree builds advanced expertise in digital marketing, brand strategy, consumer behaviour and marketing analytics to position you for senior and specialist roles.

Highlights of studying the Master of Marketing

• Build advanced capability in digital marketing, integrated marketing communications and AI-enabled marketing strategies.
• Develop the strategic insight and analytical capability required to create value, build competitive advantage and deliver measurable business results.
• Better understand advanced consumer behaviour theory and application.
• Design and evaluate sustainable brand strategies across sectors.
• Examine international marketing strategy, corporate communications, stakeholder engagement and global market entry decisions.
• Eligible students may receive credit for approved recognised prior study and/or relevant professional experience, so you may gain a masters qualification in as little as 1 year of full-time study.

Digital marketing, analytics and the future of the profession 

Modern marketers must justify decisions with data. You'll learn how to measure performance, interpret complex datasets and link marketing investment to financial outcomes. You'll also explore emerging technologies including AI, digital platforms and evolving regulatory environments to develop future-focused strategies that remain relevant as channels and algorithms change. You'll explore how organisations compete through distinctive positioning, competitive advantage and customer value creation and strengthen your ability to evaluate global market opportunities.

Recommended study pattern

The Master of Marketing is offered full-time and part-time at the Nathan and Gold Coast campuses. This program is also offered online. You may choose to study courses at other campuses, online or a combination of both if or where the program structure allows.

You will be classed as a part-time student if you enrol in less than 30 credit points per trimester.

Award requirements

For the award of Master of Marketing (MMark), you must successfully Complete 120 credit points for one of the following:

• 120 credit points for all Pathway 1 - duration 1 year (80CP of study and 40CP for prior learning), or
• 120 credit points for all Pathway 2 - duration 1.5 years (120CP of study - related degree), or
• 120 credit points for all Pathway 3 - duration 1.5 years (120CP of study - any degree)

This degree may be awarded with Distinction where a student achieves a minimum program GPA of 6.5 with no failed courses. The words "This award was achieved with Distinction" will be recorded on the testamur.

Exit points

To be eligible to exit with 3068 - Graduate Certificate in Marketing, you must successfully complete the 40 credit points as specified in the Foundation Module.

To exit with this award, you should apply for a program transfer.

Note: This exit point is only available to Pathway 3 students. Please contact the Program Director if you require further guidance.

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $53,250

The amounts shown here are indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.

Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

Learn more about Griffith University

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QS World University Ranking 2026, within Australia:

18

Times Higher Education World University Ranking 2026, within Australia:

20

You can complete this program in 1 year or 1.5 years depending on your prior study and work experience

To be eligible for this program, you must meet one of the following criteria:   

1 year duration (80CP) 

• a recognised Bachelor degree (or higher) in a related discipline and two years relevant work experience
• a Graduate Certificate in Marketing (3068) (or equivalent)  

1.5 year duration (120CP) - flexible entry

• a recognised Bachelor degree (or higher) in a related discipline
• a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to the above criteria 

1.5 year duration (120CP) - foundation entry

• a recognised Bachelor degree (or higher)  
• a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to the above criteria 

Related discipline includes marketing, advertising, PR, sales, economics, media studies, communication, international business, tourism

Relevant work experience includes marketing, advertising, PR, sales, economics, media studies, communication, international business, tourism, and roles requiring technical, specialist expertise or managerial/decision making functions with a broad knowledge of and/or skills in marketing and/or business, key concepts or principles in marketing and/or business will be considered

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR an overall score of 79 in the internet-based (iBT) TOEFL with no sub-score less than 19 (applies to tests taken prior to 21 January 2026)
• OR an overall score of 4 in the internet-based (iBT) TOEFL with a minimum score of 4 in each of the listening, reading, and writing skills, and a minimum score of 3.5 in speaking skills (applies to tests taken on or after 21 January 2026)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on Cambridge C1 Advanced or Cambridge C2 Proficiency
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50 (applies to tests taken prior to 7 August 2025)
• OR an overall score of 55 in the Pearson Test of English (Academic) with no score less than 47 (applies to tests taken on or after 7 August 2025)
• OR an overall score of 70 in the LanguageCert Academic
• OR an overall score of 59 in the Michigan English Test (MET)

English test results must be no more than two years old.

International students who successfully complete the Direct Entry Program (DEP) will satisfy the English Language requirements for this Griffith degree.

The Direct Entry Program (DEP) is not available for Domestic students.

Applicants should refer to the English language requirements section of the following University procedure for exceptions to these overall requirements:

• Admission Procedure

If you do not meet the University's specified English language requirements, you may wish to contact the Griffith English Language Institute to increase your eligibility for entering a Griffith University program. This Institute offers a number of English language and other courses at both its Brisbane and Gold Coast branches.

• Griffith English Language Institute

Reduce the time it takes to finish your degree. You can apply to Griffith to recognise your prior learning, including: 

• Formal learning through courses completed at uni and TAFE. 
• Informal learning through workplace experience or volunteer training. 
• Non-formal learning through social experiences and hobbies.