Warning! This is a restricted degree. Subject enrolment is only available to students admitted into this degree.

You are currently viewing the 2018 version of this course. Change to 2019

Degree structure

Degree details

At the completion of this degree students will be able to:

  1. apply principles and concepts in marketing theory and practice to describe, understand, analyse and evaluate marketing issues; and to provide innovative solutions to marketing problems
  2. critically analyse the marketing environment and think creatively to generate strategic solution;apply logical and rational processes in high level decision making
  3. use a variety of methodologies to assess informational requirements, acquire and evaluate information from multiple sources, and synthesis this knowledge to make supported judgments relevant to marketing strategy
  4. develop marketing plans, reports and presentations to effectively communicate problems and solution to internal managers and external stakeholders; engage in successful negotiation with supply-chain members, channel partners and  customers to create value in long term relationships
  5. use appropriate technologies, electronic resources and new interactive media to effectively collect and analyse marketing data; adopt an appropriate blend of new and traditional technologies to implement coherent strategic initiatives in marketing
  6. employ an intellectual curiosity that is able to integrate new information with existing knowledge, and develop a lifelong attitude of continuing professional development in the marketing discipline
  7. apply an international perspective to marketing issues, and adapt marketing models and strategies for competitive advantage and success in the global environment; Account for contemporary developments in world forums to implement socially responsible and sustainable marketing efforts
  8. recognise the nature of cultural trends and diversity in market segmentation and analysis to develop culturally sensitive efforts in marketing; adapt marketing strategies to cultural segments for competitive advantage; understand local norms for marketing and logistics in international marketing
  9. apply an ethical approach in dealing with various stakeholders in the marketing environment, and demonstrate leadership and professional integrity in all aspects of marketing strategy development, communications and negotiations.

Career objectives

This degree is designed for those who are endeavouring to commence or further their career progression in one of the many marketing disciplines.

Higher education

Applicants require a bachelor degree (or equivalent) in any discipline, or a Graduate Certificate in Marketing from a recognised tertiary institution.

Applicants who have attained the edX MicroMasters in Marketing in a Digital World credential may be eligible to apply for credits. Please see more information in Credit for previous study or work section.

English Proficiency Requirements

Applicants for a Graduate Diploma are required to meet University academic and English language entry standards (IELTS requirement of 6.5 overall (with no individual band less than 6)).

Applications for Credit for Recognised Learning (CRL) are assessed on a case by case basis according to Curtin University policies which is available at http://policies.curtin.edu.au/local/docs/policy/Credit_for_Recognised_Learning_Manual.pdf.

Students must be admitted in an award degree of study before lodging their completed CRL application, along with all necessary documentation for a formal assessment.

Applicants who have successfully completed EdX MicroMasters credential in Marketing in a Digital World (all five verified courses in the program) can apply for Credit for Recognised Learning (CRL) and receive credit for up to three units (subject to the Curtin University Admission Criteria being met) in the Graduate Diploma and/or Masters.

To officially apply for CRL, students need to submit the CRL application form available from http://students.curtin.edu.au/administration/documents/Application_for_CRL.pdf to opencurtin@curtin.edu.au along with supporting documents. Accepted documentation includes scans of the original Transcripts and/or Award Certificate; front and back; in colour; and original size. For detailed scanned documents requirements and guidelines, please visit http://courses.curtin.edu.au/course_overview/admission-requirements/scanned-documents.cfm.

For further information, please contact opencurtin@curtin.edu.au.

This degree is designed for applicants wanting to gain a thorough understanding of the principles of marketing, marketing research, the motivations of customers and the application of strategic marketing tools. The degree assists students to identify and analyse marketing management problems and foster skills in generating marketing strategies, to solve problems on a global scale.

Recommended Study Pattern

The degree is designed in such a way that students can choose to enrol in either full time or part time.  

Award Requirements

To qualify for the Graduate Diploma in Marketing, students must complete 8 subjects or equivalent.

Exit Points

This degree is an exit award to the Master of Marketing.

Featured degrees