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Study undergraduate online with University of Adelaide through Open Universities Australia. Explore all degrees, subjects and short courses now.

<p>The Bachelor of International Business is designed to produce graduates who want to pursue a career in international business management. All students develop a broad business knowledge in accounting, finance, marketing, management business statistics, and commercial law. Within the major, students undertake specialised studies in international business learning to navigate its environment, operational side, and policy and technical aspects. Specialised courses also include managing across cultures, corporate responsibility for global business, and marketing to the world. Additionally, students develop analytical and decision-making skills needed for professional roles. Alongside the professional knowledge and skills, students have the opportunity to enhance their critical thinking, communication skills, and reflective practice. Graduates will be career-ready for the business world of today and have the interpersonal skills to adapt to the demands of a future economy.</p>

Develop your international awareness of business across key areas including management, marketing, and accounting. By adding cultural awareness to your business skill set, you’ll develop leadership and decision-making skills to work across continents.

Bachelor of International Business

<p>This course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumers and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objective setting, marketing strategies, and marketing mix components such as pricing, distribution, product and service development, and promotion including both traditional and digital marketing communication. Additionally, the course will provide opportunities for the practical implementation of the concepts covered and the development of problem-solving skills by means of face-to-face seminars and tutorials, and online learning.</p>

Introduction to Marketing

University of Adelaide Undergraduate Marketing Subjects | Open Universities Australia

Course results for University of Adelaide Undergraduate Marketing Subjects

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