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Study online through Open Universities Australia. Explore all degrees, subjects and short courses now.

Want to work in social media? Kickstart your career with a four-course undergraduate certificate that teaches the foundations of marketing and public relations, and provides practical experience working with a real client (or your own business) to develop a social media strategy. This program will teach you how to produce high-quality blogs, video and a wide range of strategic content for mainstream social media.

Learn how to publish content on social media platforms. You’ll discover how to plan, create, and schedule. Reach a broader audience. Begin to explore marketing and public relations. Zoom in on online platforms like Facebook, Instagram, and TikTok.

Undergraduate Certificate in Social Media

Marketing is fast-paced, exciting and always challenging. It is an ideal career if you are creative, analytical and a good communicator. In the Graduate Certificate in Marketing you will gain a solid base of knowledge and expertise in the latest techniques and technologies in consumer behaviour, market research and integrated marketing communications.Griffith University offers a number of study options for Marketing including on-campus and online. Find out more about our Marketing programs.

Explore the foundations of marketing. You’ll build skills to connect customers with brands across multiple channels. Get to know consumer behaviour. Unlock specialist roles or keep studying towards your Masters.

Graduate Certificate in Marketing

Build brands and tell stories. Create memorable relationships with your customers. Keep up with rapidly changing technologies. The Marketing major will give you highly sought-after skills to jet set your marketing career.Taught by experienced marketing professionals, this course will inspire you to keep up with constantly innovating marketing practices. Undertake meaningful assessments preparing you for the workforce, such as developing strategies for live clients, use cutting-edge tools such as Google Analytics to interpret data, create inspiring social media strategies and even develop a marketing plan for your own unique concept. You’ll learn to find your voice and discover how marketing can influence the sustainability of our planet.

Study marketing online and graduate work-ready for this dynamic industry. Along with core business subjects, you’ll combine marketing subjects, including digital marketing and electives with an industry project to prep you for your business career.

Bachelor of Business with a Major in Marketing

Study On Demand – this is a 100% online marketing and communication degree designed specifically for online learning. With UniSA Online you can take full control over your study, access support seven days a week, plan your study to fit around your life, view learning resources 24/7, and log into the interactive online environment anywhere, any time and on any device.
Gain the skills you need to excel in any marketing and communication (marcomms) role, no matter what industry you choose to work in. Explore diverse areas such as social media, public relations, marketing analytics, digital marketing, advertising, retailing, brand management, and content creation.
Learn how to develop effective integrated campaigns by combining your creativity and passion for content creation with your marketing and data analytical skills.
Whether you’re looking to restart your career or make a change, this degree will set you up on a path towards career success.

Understand what makes consumers tick and click as you dive into the digital landscape of modern-day business. Tackle tech, including the latest tools and analytics, along with communication skills

Bachelor of Marketing and Communication

Edith Cown University (ECU)’s unique degree blends marketing, advertising and public relations, so you graduate with a suite of skills to work in any creative industry.Hone your marketing skills with strategic business management knowledge, and gain employability skills, including critical thinking, teamwork, communication and problem-solving. You could also get the opportunity to do a work placement in your area of interest, giving you advanced access to industry contacts, and a practical insight into future jobs.You’ll work with real-world industry contacts, using industry standard software to ensure you gain the skills required to attract new customers, retain existing customers and to enhance the relationship with the product, brand, or organisation. You’ll also gain practical experience in both traditional and digital media, and create portfolios that showcase your talents.Combined with the art, science and strategy of advertising, and the communications practice of public relations, you’ll graduate ready for a diverse career.You have the option of studying this program online or campus. The Marketing units are available on the Joondalup Campus, and the Advertising and Public Relations units are available on the Mount Lawley Campus.

Become highly employable and look forward to a career of diversity with this business and communications degree. Study the importance of customers and brands—and learn how to strategically influence them. Build skills in traditional and digital media.

Bachelor of Marketing, Advertising and Public Relations

Torrens University&#39;s Diploma of Marketing teaches foundational skills for creating exciting marketing campaigns. Gain in-demand practical skills, and apply your learnings with real briefs for real clients. This course comprises seven core subjects and one elective subject and offers a pathway into a Bachelor of Business, as well as a standalone qualification.Tailor your study to your lifestyle thanks to our innovative digital learning system, accessible from anywhere with 24/7 personalised support. With all your course materials online, and the option to study full or part time, on-campus, online or a blend of both it&#39;s all about flexibility.Course duration: 1 year full time, 2 years part time, 2 trimesters accelerated.

Study core business concepts that support good marketing practice. You’ll cover consumer behaviour, advertising, research, and communication. Build a foundation in marketing so you’re ready for work or further business studies. An AMI-accredited course.

Diploma of Business (Marketing)

Develop a personal brand as a marketer that employers can’t refuse.Marketers develop value propositions and creative solutions to link products and services with consumers. You’ll learn how to identify a target market, develop strategies to reach them, and communicate effectively to drive action.Our Bachelor of Business (Marketing) tasks graduates with the skills to establish and maintain relationships with customers to achieve and sustain a competitive advantage. To compete effectively in an increasingly dynamic global market, you’ll become cognisant of the importance of marketing and how it contributes to the achievement of strategic goals.The role of marketing is to contribute to organisational profitability and sustainable performance, while providing value for consumers and more generally for society at large. UTAS marketing graduates will earn a marketing degree that positions them as preferred candidates for marketing related jobs. Graduates will be able to use their marketing knowledge and skills to support a firms market objectives and contribute to its business performance. Undergraduate marketing at UTAS focuses on the business to consumer environment, with study focusing on the key areas of marketing theory and practice. The structured marketing major is scaffolded over 3 years beginning as a lecturer-centred learning experience and ending as a student-centred, lifelong learning experience. By the 3rd year students will be applying a marketing philosophy and deepening marketing skills and knowledge through authentic, problem based learning.

Get access to marketing internships that will give you invaluable industry experience and exposure to some of Tasmania's top business minds. Gain skills that involve using creativity, problem solving and strategy to tackle marketing problems. 

Bachelor of Business (Marketing)

Marketing is a critical tool in industry growth and development. Marketing professionals need to be able to understand consumer behaviour in order to create market value, generate strategies and tap into marketing channels. In this program we emphasise the learning of marketing theories, principles and skills through the combination of theoretical study and practical application. Further, you will develop a skillset to equip you to work as a practising marketer in a range of product and service industries, and you will have an appreciation for global, sustainable and ethical contexts of marketing strategies and practices.

Become the indispensable business professional who connects customers with goods and services. This online marketing course covers the fundamentals plus consumer psychology, social media, and more. Express your creativity and enjoy a lucrative career.

Bachelor of Communication and Media (Marketing)

Ranked the No.13 Online MBA in the world1, UniSA’s Master of Business Administration is designed for experienced managers and executives. The program delivers a strong applied and practical focus, embedded in senior management decision‐making and the latest in management research.You will gain real‐world insights through access to academic and industry experts, curriculum informed by above world-class research in Business and Management2, and professional practice to maximise your career progression. You will engage with a cohort of experienced peers from diverse industry backgrounds, in a highly interactive online learning environment.You will deepen your expertise in fields such as strategy, marketing, finance, leadership, law, international business, and ethics and sustainability, providing real‐time application in the workplace.Flexible learning options mean you can tailor your studies to your busy lifestyle and choose to study 100% online, face‐to‐face (including evening classes and intensives) or as a combination of both.You can also participate in a global study tour, providing you with an international perspective. Another benefit of this degree is that you can complete the Company Directors Course intensively in Adelaide, as part of the MBA curriculum, which is offered in a unique partnership with the Australian Institute of Company Directors (AICD).UniSA Business is ranked in the Top 1% of business schools worldwide3 and within the Top 10 Business Schools in Australia4. Its 5‐Star MBA is recognised and respected globally for its excellence and has received this rating for ten consecutive years5. It offers a dynamic, engaging, and completely flexible degree that delivers invaluable networking opportunities, preparing you to think and act as a global business leader.UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.You will also graduate with a high-quality MBA qualification no matter how you study – the program content, opportunities and level of dedicated support are the same whether you complete your program online, on-campus or in blended mode.If you are driven to create new solutions, lead innovative teams, and deliver exceptional results in the context of disruptive change and global uncertainty, UniSA’s MBA is for you.1CEO Magazine 2022 Global MBA Rankings.22018 Excellence in Research for Australia (ERA).3UniSA Business is one of just ten institutions in Australia and 189 globally to be accredited by EQUIS (from over 16,500 worldwide). EFMD, February 2020.4Ranked #6, Australian Financial Review – 2022 BOSS Best Business Schools Survey 5Graduate Management Association of Australia (GMAA).ScholarshipsUniSA is proud to support aspirational and high achieving professionals with the Women in MBA (WiMBA) and Aboriginal and Torres Strait Islander MBA partnership scholarships.It is well known that a Master of Business Administration is a pathway to leadership and career progression. Our dedicated scholarships actively address leadership inequality and champion women as well as Aboriginal and Torres Strait Islander Australians with leadership potential, to advance their careers into senior management and executive roles.The WiMBA scholarship actively addresses leadership inequality and champions women with leadership potential to advance their careers into senior management and executive roles.The Aboriginal and Torres Strait Islander MBA scholarship is offered to Aboriginal and Torres Strait Islander Australians to develop their careers as leaders and senior managers in business, government and industry.The scholarships are offered by UniSA in partnership with employers, matching contributions of 50% of MBA tuition fees, to cover the scholarship recipient’s full MBA tuition costs. To maximise success, employers are required to provide flexibility in working arrangements to support study, a career mentor and supportive career pathway options, in addition to the financial contribution.

Maximise your career progression in marketing with a nationally and globally acclaimed, award-winning MBA. Gain real-world insights into advertising, brand management and buyer behaviour from experienced executives and academic experts, while deepening your knowledge of strategy and leadership.

Master of Business Administration (Marketing)

The Master of Management is designed in consultation with our network of industry and professional partners. It is informed by world-class research in management, marketing and business, combining up-to-date theory and the practical application of management models and methods.With flexible learning arrangements to best suit your individual needs, this degree is delivered face-to-face, 100% online or as a combination of both. There are a range of options available to fast track your learning.One of only ten in Australia with EQUIS accreditation, UniSA Business is ranked in the top one per cent worldwide1. EQUIS is the world’s leading international accreditation for business schools, awarded by the quality assurance arm of the European Foundation for Management Development (EFMD).UniSA Business is the only business school in South Australia accredited by both AACSB International (The Association to Advance Collegiate Schools of Business) and EFMD (EQUIS) – the world’s leading accreditation bodies recognising excellence in business education and research at a global level. These dual accreditations demonstrate the high standards we hold across all areas such as teaching, student learning and research, as well as our commitment to continually improving the quality of our programs.

Learn contemporary marketing strategies, essential management skills and specialised areas including data analytics. You’ll explore buyer behaviour, business ethics and more. Gain the expertise to achieve business marketing objectives in any industry.

Master of Management (Marketing)

Digital Marketing

Promotional Communication: Advertising, Publicity and Marketing

Principles and Practices of Marketing

Sport Marketing

Marketing Strategy and Analytics

Advertising and Integrated Marketing Communications

Business Marketing

Marketing Principles: Trading and Exchange

Marketing Analytics

Principles of Marketing

Brands and brand management are increasingly important for organisations in almost every industry. In many sectors, as products become increasingly similar, organisations are turning to branding as a way to differentiate their offerings and create customer preferences for them. In the modern world, branding goes well beyond the consumer goods markets, and is just as relevant to sporting teams, musicians, national parks and religions. In markets where competition is multifaceted, brands are valuable assets in developing effective marketing strategies and competitive advantage. Brands and brand equity need to be recognised as strategic assets and the basis of competitive advantage and long-term profitability.The focus of this subject is on developing students&#39; knowledge and skills to be able to develop and manage brands. The subject first builds the theoretical foundations that are needed to understand brands and brand management. It then investigates key aspects of brand management, such as the measurement of brand performance and brand equity. Students will learn how to plan and apply skills to develop and manage brands. They will also develop a critical understanding of the issues surrounding the planning and evaluating of brand strategies. The final sections of the subject focus on contemporary issues that are particularly important for branding practice.

Strategic Brand Marketing

This subject explores the basic principles and concepts that underpin marketing. Students will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This subject provides students with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This subject will develop students&#39; ability to apply marketing concepts to practical business problems, in order to identify potential marketing solutions.

Gain a solid foundation and broad overview of marketing, no matter what industry you choose to work in. Explore the main concepts and principles that underpin marketing thinking and practice. Learn to write a marketing plan for your business that includes essential elements such as market trends, competitor analysis, SWOT analysis (strengths, weaknesses, opportunities and threats), target markets, objectives and market strategies.UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree. Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device.This is a first year course from UniSA Online’s Marketing and Communication degrees.Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Get a solid foundation in marketing that you can apply to your industry. Explore marketing concepts, thinking and practice. Learn to write a marketing plan for your business. Use competitor and SWOT analysis strategies. 

International marketing is a rapidly growing area within the disciplines of marketing and international business. Central to international marketing is the response of international rather than domestic buyers in the marketing environment, the types of decisions that are most feasible and the information required in decision making. During this course, the student will gain insights into the pressures created by the international economic, political, legal and cultural environmental influences on marketing planning. This course will enable students to learn analytical skills required to develop international marketing plans and develop the marketing mix elements in the international environment. Marketing to the World is one of five subjects in the marketing discipline and extends the knowledge developed in marketing management into the international rather than the domestic market. The major theories include, pathways of internationalisation, political and economic risk analysis, international planning, cultural distance, branding for international markets, international market entry, distribution strategies and adaptation versus standardisation. The conceptual material developed during this course will be implemented through class exercises, case studies and a major project.

Marketing to the World

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, sales promotion, personal selling, sponsorship, publicity, and public relations as well as the process by which these are integrated and planned.

Marketing Communications in a Digital World

Integrated Marketing Communications offers overall knowledge of approaches marketers adopt to communicate the value of their products and services across various communication tools. It explores the various strategies and tactics utilised by companies to create cohesive and effective marketing messages. In this subject, you will develop knowledge of the concepts, frameworks, and models of integrated marketing communications. You will learn to critically analyse the integrated marketing communications practices of a business. Further, you will learn to utilise appropriate tools to develop an integrated marketing communications campaign for a company.

Integrated Marketing Communications

Principles and Practices of Marketing offers overall knowledge of the core principles and practices of marketing. This subject enables you to communicate the value of a specific product or service to target customers by featuring the alignments among the elements of the marketing mix. In this subject, you will learn to explain the application of marketing as an integrated business activity. You will learn to apply the principles of marketing to a range of business problems and further develop practical recommendations for marketing problems.

Get to know the different components of a marketing plan. Cover a range of topics including the marketing planning process, identifying your competitive advantage and specific strategies for internationalisation, as well as approaches for conducting business online. You’ll also gain skills in using different tools to plan, implement and evaluate business and marketing strategies. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Marketing degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018, MARK 1016 or equivalent will support your success.﻿Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Essentials of Marketing Planning

This subject introduces the principles of marketing in business and the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its services, products and experiences. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relationship management, marketing channels and marketing analytics. This subject aims to equip you with the knowledge and skills necessary to develop and execute effective marketing campaigns and measure their success using data analytics.

In this course you’ll develop an overview of how technology is used in marketing and be introduced to the latest practices in digital marketing. You&#39;ll see how digital marketing differs from traditional marketing and how you can apply that theory. You&#39;ll gain the knowledge to make effective digital marketing decisions. Familiarise yourself with the distinct types of activity that constitute digital marketing, the key issues and challenges of digital marketing, and the ways in which digital marketing relates to traditional marketing activities. UniSA Online’s 10-week short courses give you the flexibility to upskill in a certain area, stay current with developments in your field, diversify your knowledge, or even explore a new direction in your career – without having to commit to the time and cost of a full university degree.  This is a third-year course from UniSA Online’s Bachelor of Marketing and Communication degree. When studying this course as a &quot;single subject&quot;, prior knowledge from MARK 1018 or equivalent will support your success.Delivered 100% online, you’ll be able to study where and when it suits you. Access online academic and student support seven days a week, fit study around work and life commitments, view learning resources 24/7, and log in to the interactive online environment anywhere, any time and on any device. Should your course have an exam it will be scheduled for Australian Central Standard Time or Australian Central Daylight Time, depending on the time of the year.

Look outside traditional marketing with this exploration of the latest practices in online marketing. Develop a digital marketing strategy. Break down the marketing tech-stack. Connect with customers in a more targeted and measurable way.

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