Marketing Research and Intelligence
UndergraduateGRF-MKT2032025
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 6 July 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 13 weeks
- Start dates
- 14 July 2025
- Price from
- $2,124
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Marketing Research and Intelligence
About this subject
After successfully completing this subject, you should be able to:
- Select a research design and methodology appropriate to an organization's marketing information needs, and be able to clearly articulate an appropriate rationale for that research design and methodological approach;
- Use the techniques of marketing research including measurement, sampling, and data analysis for the purposes of creating reliable information on which to make useful recommendations;
- Use SPSS computer program and interpretation of appropriate SPSS output for the purpose of decision making;
- Effectively present market research information through a written report of an appropriate business-like standard.
Assurance of Learning:
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidence based decision making.
- Introduction to the research process
- Planning the research design - Qualitative research
- Planning the sample
- Collecting the data
- Analyzing the data
- Formulating conclusion and writing the final report
Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials.
Students should not enrol in the subject if they have completed 2034MKT Marketing Research and Intelligence at Griffith University.
- Market Research Report Qualitative (40%)
- Market Research Report Quantitative (60%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith University.
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- QS World University Ranking 2025, within Australia:
- 18
- Times Higher Education World University Ranking 2025, within Australia:
- 21
Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateGRF-BUS-DEG
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