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Marketing Research and Intelligence

Undergraduate | GRF-MKT203 | 2024

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Study method
100% online
100% online
Enrol by
7 July 2024
Entry requirements
No ATAR needed,
No prior study
13 weeks
Start dates
15 July 2024

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Marketing Research and Intelligence

About this subject

  • After successfully completing this subject, you should be able to:

    1. Select a research design and methodology appropriate to an organization's marketing information needs, and be able to clearly articulate an appropriate rationale for that research design and methodological approach;
    2. Use the techniques of marketing research including measurement, sampling, and data analysis for the purposes of creating reliable information on which to make useful recommendations;
    3. Use SPSS computer program and interpretation of appropriate SPSS output for the purpose of decision making;
    4. Effectively present market research information through a written report of an appropriate business-like standard.


    This course has been designed to collect data regarding your capacity to critically analyse sources of data to inform evidence-based decision making.

Entry requirements

No entry requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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What to study next?

Once you’ve completed this subject it can be credited towards one of the following courses

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Bachelor of Business

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Bachelor of Applied Financial Advice

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