Undergraduate GRF-MKT203-2023
Marketing Research and Intelligence
$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 17 Jul 2023
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
Learn more about Griffith.
Explore Griffith courses.
QS Ranking 2023
19
Times Higher Education Ranking 2023
16
Need help?
Our student advisors are here to guide you with:
- Enrolling and eligibility
- Fee and loan information
- Credit and recognition for prior learning
Subject details
After successfully completing this subject, you should be able to:
- Select a research design and methodology appropriate to an organization's marketing information needs, and be able to clearly articulate an appropriate rationale for that research design and methodological approach;
- Use the techniques of marketing research including measurement, sampling, and data analysis for the purposes of creating reliable information on which to make useful recommendations;
- Use SPSS computer program and interpretation of appropriate SPSS output for the purpose of decision making;
- Effectively present market research information through a written report of an appropriate business-like standard.
Assurance of learning
This course has been designed to collect data regarding your capacity to critically analyse sources of data to inform evidence-based decision making.
-
- Module 1. Defining the problem
- Topic 1: Problem definition
- Topic 2: Hypothesis
- Module 2. Planning the research design
- Topic 3: Qualitative research
- Topic 4: Qualitative research orientation
- Topic 5: Common techniques used in qualitative research
- Topic 6: Secondary research
- Topic 7: Observation
- Topic 8: Survey research 1
- Topic 9: Survey research 2
- Topic 10: Measurement
- Topic 11: Questionnaire design 1
- Topic 12: Questionnaire design 2
- Topic 13: Questionnaire design 3
- Module 3. Planning the sample
- Topic 14: Sampling
- Topic 15: probability and nonprobability sampling
- Module 4. Collecting the data
- Topic 16: Editing and coding
- Module 5. Analysing the data
- Topic 17: Types of scales
- Topic 18: p value
- Topic 19: Descriptive and inferential statistics
- Topic 20: Cross-tab
- Topic 21: Independent samples t-test and paired samples t-test
- Topic 22: Correlation
- Topic 23: ANOVA
- Topic 24: Regression
- Module 6: Formulating conclusion and writing the final report
- Topic 25: Communicating research results
No eligibility requirements
Additional requirements
No additional requirements
Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials.Â
- Market Research Report (50%)
- Reflection on Group Communication (20%)
- Online Exam (30%)
For textbook details check your university's handbook, website or learning management system (LMS).