$1,892 $2,142
Your upfront cost: $0
Duration
13 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 17 Jul 2023
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia. Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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QS Ranking 2023
19
Times Higher Education Ranking 2023
16
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Subject details
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- Module 1. Defining the problem
- Topic 1: Problem definition
- Topic 2: Hypothesis
- Module 2. Planning the research design
- Topic 3: Qualitative research
- Topic 4: Qualitative research orientation
- Topic 5: Common techniques used in qualitative research
- Topic 6: Secondary research
- Topic 7: Observation
- Topic 8: Survey research 1
- Topic 9: Survey research 2
- Topic 10: Measurement
- Topic 11: Questionnaire design 1
- Topic 12: Questionnaire design 2
- Topic 13: Questionnaire design 3
- Module 3. Planning the sample
- Topic 14: Sampling
- Topic 15: probability and nonprobability sampling
- Module 4. Collecting the data
- Topic 16: Editing and coding
- Module 5. Analysing the data
- Topic 17: Types of scales
- Topic 18: p value
- Topic 19: Descriptive and inferential statistics
- Topic 20: Cross-tab
- Topic 21: Independent samples t-test and paired samples t-test
- Topic 22: Correlation
- Topic 23: ANOVA
- Topic 24: Regression
- Module 6: Formulating conclusion and writing the final report
- Topic 25: Communicating research results
No eligibility requirements
Additional requirements
No additional requirements
Effective management decision-making requires reliable, valid and up-to-date market research. This course introduces the basic concepts of the research process including problem definition, research design, measurement, data collection, data analysis and presentation of research findings. This is an important skill set to add to your career credentials.Â
- Market Research Report (50%)
- Reflection on Group Communication (20%)
- Online Exam (30%)
For textbook details check your university's handbook, website or learning management system (LMS).