How to become a product designer

Get to know your customers and work out how your business can meet their needs.

Pathways to this career

  1. Complete a recognised qualification in product design such as a certificate IV in design or bachelor degree majoring in product design.
  2. Build your portfolio to showcase your previous work, mock product designs or any other projects that can demonstrate your skills to employers.
  3. Set up an online platform such as a blog, website or social media account to showcase your portfolio digitally.

What does a product designer do?

Product designers work with a team of digital professionals to create great online products like websites and apps. They have an innate understanding of intuitive design and aim to reduce user friction. Product designers transform ideas into useful and appealing products.

Duties and tasks

  • Conduct user research to understand user needs and user flows.
  • Contribute to high-level strategic conversations to understand business needs.
  • Practice design thinking methods, produce user journey maps and product design story boards.
  • Use design and prototyping tools to deliver sketches, wireframes, and mockups.
  • Consider constraints including budget, usability and timeframes.
  • Test solutions and present results to the business, add features, and continue testing.

Industry bodies

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