Subject details

At the completion of this subject students will be able to:

  1. demonstrate understanding of the principles and practices which sustain internet commerce
  2. analyse specific commercial events and occurrences to explain the nature of internet economics
  3. demonstrate understanding of the way in which capitalism pervades the social and technological workings of the internet in global society
  4. assess critically the culture and practices of 'free' online labour, goods and services associated with internet.
    • Introduction
    • Internet business basics
    • Online collaboration
    • Network economy: it's all about networking
    • Attention economy: getting eyeballs
    • Sharing economy: what is sharing?
    • the online shopping mall
    • Ali Baba: everything has a price.
    • Google: don't be evil
    • Facebook: owning people
    • Airbnb: hosting change?
    • Digital capitalism
    • Free economy
    • Gift economy
  • Study resources

    • Instructional methods

      • Audio/Video conferencing
      • Chat Rooms
      • Discussion forum/Discussion Board
      • Online assignment submission
      • Podcasting/Lecture capture
      • Web links
      • Wikis
    • Print materials

      • Welcome letter
    • Online materials

      • Resources and Links
      • Printable format materials
      • Audio-Video streaming
      • Online Assessment

Equivalent subjects

You cannot enrol in this subject if you have successfully completed any of the following subject(s) because they are considered academically equivalent:

  • CUR-NET25

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this subject:


NET12 is the same as NET102 and NET11 is the same as WEB101.

Special requirements

No special requirements

This subject was previously known as Internet Commerce and Consumers.

To be an internet user is, essentially, to be part of the economics of the internet, through innumerable commercial transactions and by being part of audiences sold for advertising. In this subject, you will come to understand the dynamics of internet commerce, including the 'free' services that are part of the attention economy; you will also analyse the importance for the internet of alternative economic forms, for example - the gift economy. Ultimately, you will understand how the internet might, within capitalism, be associated with economic rewards and risks; and how developments on the internet have altered business practices and approaches.

Further Information: List of topics is indicative and subject to minor change prior to the start of each Study Period.

Please Note:  If it’s your first time studying a Curtin University subject you’ll need to complete their compulsory ‘Academic Integrity Program’. It only takes two hours to complete online, and provides you with vital information about studying with Curtin University. The Academic Integrity Program is compulsory, so if it’s not completed your subject grades will be withheld.

Find out more about the Academic Integrity module.

  • Project Plan (20%)
  • Team Report (40%)
  • Essay (40%)

Textbook information is pending.

Textbook information is pending.

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