This subject was previously known as Internet Commerce and Consumers.
The Internet has fundamentally reshaped the global economy, and with it our experiences as workers and consumers. In this subject, you will come to understand the dynamics of the digital economy, including the importance of platforms, networks, attention, and growth. You will also explore alternative economic models facilitated by the Internet, such as the gift economy. This subject will provide you with a nuanced perspective on how the economy has changed over recent decades, why it matters, and what might happen next.
Further Information: List of topics is indicative and subject to minor change prior to the start of each Study Period.
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Find out more about the Academic Integrity module.