Tally up capitalism’s impact on the commercial aspects of cyberspace. See how online commerce works through your studies of Amazon, Google, eBay and Facebook. Explore forms of internet currency such as the attention and gift economies.
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This subject was previously known as Internet Commerce and Consumers.
To be an internet user is, essentially, to be part of the economics of the internet, through innumerable commercial transactions and by being part of audiences sold for advertising. In this subject, you will come to understand the dynamics of internet commerce, including the 'free' services that are part of the attention economy; you will also analyse the importance for the internet of alternative economic forms, for example - the gift economy. Ultimately, you will understand how the internet might, within capitalism, be associated with economic rewards and risks; and how developments on the internet have altered business practices and approaches.
Further Information: List of topics is indicative and subject to minor change prior to the start of each Study Period.
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