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Digital and Social Media Marketing

Postgraduate | TAS-BMA610 | 2024

Study method
100% online
Assessments
100% online
Entry requirements
Part of a degree
Duration
14 weeks
Start dates
26 Feb 2024

HECS-HELP and FEE-HELP available

Digital and Social Media Marketing

About this subject

  • Upon completion of this subject, the student should be able to:

    1. Explain the key concepts and evaluate the methods of contemporary digital and direct marketing as applied to both B2B and B2C contexts
    2. Demonstrate cognitive knowledge of the skills required in identifying, analysing, assessing and implementing digital business and market opportunities.
    3. Design and evaluate an E-business and marketing plan for innovative and revolutionary digital business models.

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

  • TAS-SCM-GDI-2024 - Graduate Diploma of Strategic Communication
  • TAS-FIN-MAS-2024 - Master of Finance

Additional requirements

No additional requirements

Study load

0.125 EFTSL
This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

Related degrees

Once you’ve completed this subject it can be credited towards one of the following courses

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University of Tasmania logo

PostgraduateTAS-FIN-MAS

Master of Finance

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