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Principles of Marketing
Undergraduate | TAS-BMA251 | 2024
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- Duration
- 14 weeks
HECS-HELP and FEE-HELP available
Principles of Marketing
About this subject
Upon successful completion of this subject, students should be able to:
- Explain marketing theories.
- Apply knowledge of marketing theories to analyse marketing problems.
- Discuss marketing’s role in an organisation and society.
- Communicate knowledge of marketing theories in written form.
- Refer to Mylo for study topics
Marketing is the practice of managing an organisation’s market offerings to create value-laden customer exchanges. Adopting a market orientation means organisations allow their marketing practices to be responsive to opportunities, and threats presented in the business environment. This responsiveness enables them to compete effectively in an increasingly dynamic global marketplace. This subject explores the basic principles and concepts that underpin marketing. You will be introduced to theories supporting market segmentation, target marketing, positioning and the marketing mix. This subject will provide you with the foundational knowledge on how firms market products, and an understanding of the role of marketing within the organisational, business and social environment. This subject will help you to develop skills in the application of marketing concepts to practical business problems in order to identify potential marketing solutions.
- Essay (30%)
- Take Home Exam (40%)
- Case Study (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Equivalent subjects
You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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