Business Marketing
UndergraduateTAS-ZAA1342025
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Start dates
- 21 July 2025
- Loan available
- HECS-HELP and FEE-HELP available
Business Marketing
About this subject
Upon successful completion of this subject, the student should be able to:
- Describe and analyse market drivers and marketing data and strategies
- Communicate marketing messages for products, services and experiences
- Create a marketing campaign.
- Evaluate marketing messages and campaigns using digital and social media analytics
- Reflect on acquired behaviours and skills for future practitioner roles in marketing.
- Introduction to Marketing and Case-Study Module
- Marketing Strategy/Marketing Mix
- Digital Tools Module
- Customer Relationship Management and Introduction to Analytics
- Customer Lifecycle Management/Selling your Product/Introduction to Websites and SEO
- Branding, Branding vs Marketing
- Analysing Branding
- Analytics
- Marketing Media and Effective Marketing Messages
- Marketing Funnel
- Digital Marketing Strategies and Channels
- SEO and Search Engine Marketing
- Analysing and Evaluating Marketing Analytics
- Digital Marketing in Practice
This subject introduces the principles of marketing in business and the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its services, products and experiences. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relationship management, marketing channels and marketing analytics. This subject aims to equip you with the knowledge and skills necessary to develop and execute effective marketing campaigns and measure their success using data analytics.
- Digital Marketing Campaign and Reflection (40%)
- Marketing Concept Poster or 30 Second Video and Reflection (35%)
- Case Study: Customer Relationship Management (25%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Equivalent subjects
You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.
TAS-BMA251 (Not currently available)
Additional requirements
- Other requirements - Teaching Arrangement: Weekly online 2-hour Tutorial; 2 x half to full day online workshops per semester.
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
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