Duration
10 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 11 Jul 2022
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
QS RANKING 2022
18
Times Higher Education Ranking 2022
23
Subject details
-
- Introduction to marketing
- Marketing mix and marketing case studies
- Customer relationship management
- The marketing industry
- Branding, marketing and media
- Marketing messages
- Industry showcases
- Digital marketing
- Review
No eligibility requirements
Additional requirements
No additional requirements
This subject introduces the principles of marketing in business and the influence of consumers. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages and customer relations management.
- Marketing concept poster and reflection (30%)
- Case study local (30%)
- Digital marketing campaign and reflection (40%)
Current study term: 10 Jul 22 to 16 Oct 22
Check the learning management system (LMS) of your university for textbook details.
Related degrees
Undergraduate TAS-APB-DEG-2021
Associate Degree in Applied Business
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