$2,837 $0
Your upfront cost: $0
Duration
14 weeks
Study method
100% Online
Available loans
- HECS-HELP
- FEE-HELP
Assessments
100% online
Prior study
Not required
Start dates
- 10 Jul 2023
Australia’s fourth oldest university, the University of Tasmania, is highly regarded internationally for teaching and academic excellence. The university offers more than 100 undergraduate degrees and more than 50 postgraduate programs across a range of disciplines. The university offers students a diverse range of opportunities, the chance to learn from leading experts, and excellent preparation for their future careers.
Learn more about UTAS.
QS Ranking 2022
18
Times Higher Education Ranking 2022
23
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Subject details
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- 1 Introduction to Marketing
- 2 The Marketing Mix
- 3 (CRM) Posters and industry presentations
- 4 Customer Relationship Management-Self-paced online materials
- 5 Branding, Marketing Media
- 6 Digital Marketing
- 7 Industry Showcases
- 8 One on one assistance with Assessment Task 3-Assessment 3
You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.
- TAS-BMA151-Principles of Marketing
- TAS-BMA251-Principles of Marketing (No longer available)
Additional requirements
No additional requirements
This subject introduces the principles of marketing in business, the influence of consumers and the external environment. You will explore why and how a business identifies and analyses the markets for its products, services and experience. This will include an appreciation of the scope of the marketing practitioner, value propositions, marketing theory, brand messages, customer relations management and marketing channels.
In conjunction with the discipline theory, this subject introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs.
You will be introduced to:
- a range of methods, tools, techniques and approaches to practice
- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios
- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations
- ways of understanding problems and developing solutions through active inquiry.
- Digital Marketing Campaign and Reflection (40%)
- Marketing Concept Poster and Reflection (30%)
- Case Study Analysis (30%)
For textbook details check your university's handbook, website or learning management system (LMS).