Consumer Behaviour
UndergraduateTAS-BMA2622025
Enrol today with instant approval and no entry requirements
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 13 July 2025
- Entry requirements
- No ATAR needed, No prior study
- Duration
- 14 weeks
- Start dates
- 21 July 2025,
- 15 Sept 2025
- Price from
- $2,440
- Upfront cost
- $0
- Loan available
- HECS-HELP and FEE-HELP available
Consumer Behaviour
About this subject
Upon completion of this subject, the student should be able to:
- Explain the fundamental concepts and theories of consumer behaviour.
- Describe factors that influence both sustainable and non-sustainable consumer behaviour.
- Apply the knowledge of consumer behaviour in practice.
- Week 1 - Introduction to consumer behaviour and consumer decision processes
- Week 2 - Consumer decision processes 1
- Week 3 - Consumer decision processes 2
- Week 4 - Consumer decision processes 3
- Week 5 - Perception
- Week 6 - Learning and memory
- Week 7 - Motivation, personality and emotion
- Week 8 - Attitudes and attitude change
- Week 9 - Segmentation and demographics; Social stratification
- Week 10 - Family influences
- Week 11 - Group influences and communication
- Week 12 - Culture and Cross-culture
- Week 13 - Subject Review
As consumers, we live in a constantly changing world, driven by fast-paced technological, social, cultural and economic developments, resulting in access to a wide array of new products and services. These rapidly changing social and market factors significantly affect our behaviours and purchase decisions. Consumer behaviour will continue to change over the next decade and will affect our consumption choices. For marketers, understanding how consumers behave helps them to identify and offer products and services that better satisfy consumers’ needs.
The focus of this subject is on providing you with a comprehensive introduction to theories and models that help explain consumer behaviour in different consumption contexts. The subject will help you to develop knowledge about the steps in the consumer decision-making process, and the internal and external factors (individual, social, and cultural) that influence consumers’ evaluation of marketing messages and subsequent purchase decisions. The subject will assist with your conceptual and theoretical learning of how nuances in consumer behaviour impact consumer decision making. The subject will help you to develop skills that enable the application of consumer behaviour knowledge to marketing strategy and tactics.
- Online Tests (40%)
- Workshop Assessment Activities (25%)
- Video Lecture Presentation and Report (35%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
No entry requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
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What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Bachelor of Business (Marketing)
UndergraduateTAS-BMK-DEG
Bachelor of Business and Bachelor of Psychological Science
UndergraduateTAS-BPS-DEG
Bachelor of Business and Bachelor of Science
UndergraduateTAS-BBS-DEG
Bachelor of Business and Bachelor of Economics
UndergraduateTAS-BEC-DEG
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