Last chance to study this subject for 2026—enrol by 5 July
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Integrated Marketing Communication
PostgraduateGRF-MKT7292026
- Study method
- 100% online
- Assessments
- 100% online
- Enrol by
- 5 July 2026
- Entry requirements
- Prior study needed
- Duration
- 13 weeks
- Start dates
- 13 July 2026
- Price from
- $4,250
- Upfront cost
- $0
- Loan available
- FEE-HELP available
Integrated Marketing Communication
About this subject
At the completion of this subject students will be able to:
- Explain the function and importance of integrated marketing communications in the contemporary marketplace.
- Critically analyse how organisations communicate with their markets and stakeholders.
- Synthesise and apply theoretical aspects of marketing communication into a practical problem-solving framework.
- Design and justify integrated marketing communications strategies to solve 'real world' marketing problems.
ASSURANCE OF LEARNING:
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Effectively communicate at an advanced level with diverse audiences using clearly articulated reasoning through a variety of modes and media.
- Defining Integrated Marketing Communication
- Managing Strategic Integrated Marketing Communication
- Selecting Media Channels - Broadcast Media
- Supporting Elements of IMC
- Digital Channels
- Evaluating IMC
- New Technologies and their potential IMC
- IMC and Omnichannel Marketing (Optional Reading)
- Case Study
To effectively plan, implement and evaluate advertising and promotional programs requires an understanding of the overall marketing process, consumer behaviour, communications theory and the media of advertising and promotion. This course examines the various factors that must be considered in planning, developing and implementing advertising and promotional campaigns and programs. Attention will also be given to the environment in which advertising and promotion operates and promotional decisions are made.
This subject forms part of the Graduate Certificate in Marketing. Successful completion via Open Access may support admission into the Graduate Certificate(s) (where applicable), in addition to the required minimum of 3 years' work experience. If you intend to progress into the Graduate Certificate, we recommend contacting our Student Advisors to ensure you select subjects that align with your study goals and program requirements.
- Critical Reflection (30%)
- Campaign Strategy and Creative Brief (40%)
- Presentation (30%)
For textbook details check your university's handbook, website or learning management system (LMS).
With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.
Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.
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Explore Griffith University courses
- QS World University Ranking 2026, within Australia:
- 18
- Times Higher Education World University Ranking 2026, within Australia:
- 20
Entry requirements
Others
This postgraduate subject is designed for applicants with relevant professional experience. It is suited to mature learners seeking to extend their knowledge or advance their careers. Applicants are also expected to have sufficient proficiency in English to undertake academic study at postgraduate level.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
Graduate Certificate in Marketing
PostgraduateGRF-GCM-GCE
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