Graduate Certificate in Marketing

KNOWLEDGE

Graduates of the Graduate Certificate in Marketing will have:

1. specialized knowledge of theory and concepts that underpin the marketing discipline 
2. specialized knowledge within the marketing discipline, its related fields and contemporary marketing industry.

SKILLS

Graduates of the Graduate Certificate in Marketing will have: 

1. cognitive, technical and creative skills to investigate, analyze and synthesize complex ideas in diverse marketing contexts 
2. cognitive skills to think critically about complex marketing problems in diverse contexts and effectively research, generate and evaluate creative solutions 
3. communication skills to transfer marketing knowledge and related theoretical concepts and ideas to a range of audiences in different contexts. 

APPLICATION OF KNOWLEDGE & SKILLS

Graduates of the Graduate Certificate in Marketing will demonstrate the application of knowledge and skills: 

1. to make high level, independent marketing judgements 
2. initiate, plan, implement and evaluate marketing concepts and theories 
3. with responsibility and accountability for personal outputs.

Step confidently into a field where creativity, data and strategy shape the future of business. 

This graduate certificate is designed for professionals who want to expand their marketing capability, diversify their career options and build the expertise needed to influence decision‑making at higher levels. With a strong emphasis on practical learning and contemporary industry practice, the program prepares you to excel in a discipline that evolves as quickly as consumer expectations. 

Highlights of studying the Graduate Certificate in Marketing 

Develop a strong grounding in marketing fundamentals: Build your understanding of consumer psychology, market intelligence and integrated communication strategies that drive brand success. 

Strengthen your analytical and strategic toolkit: Gain hands‑on experience with data interpretation, research design and the marketing mix to support evidence‑based planning. 

Learn from experts who understand the industry: Engage with academics and practitioners who bring real marketing challenges, case studies and insights directly into your learning experience. 

Explore the tools shaping modern marketing: Apply current digital, analytical and service‑based techniques used across today’s marketing environments. 

Build the capability to design and evaluate campaigns: Learn how to craft, implement and measure marketing initiatives that resonate across diverse audiences and sectors. 

Practical learning for marketing environments 

Throughout the program, you’ll unpack the frameworks behind successful brands and learn how to turn market insights into compelling strategies. You’ll work with real datasets, design research that answers genuine business questions and explore how advertising, media and promotional planning come together to shape customer engagement. You’ll also dive into the fast‑moving world of service delivery, customer experience and relationship management—areas increasingly central to organisational success. 

Advance your professional capability 

Whether you’re aiming to step into a marketing role, move toward leadership, or enhance your expertise for consulting or specialist positions, this qualification helps you build the confidence and strategic mindset employers look for. You’ll graduate with a clearer professional direction, a strong grasp of contemporary marketing practice and the ability to contribute meaningfully in a competitive, ever‑evolving industry. 

Recommended study pattern

Students must complete 4 subjects for this degree.

Award requirements

To qualify for the award of Graduate Certificate in Marketing students must complete four subjects.

The maximum period for completing this program is 2 years.

Degrees are usually made up of core subjects and electives. Some degrees include a choice of majors, so you can focus your studies on a specialisation.

This list is a general overview. Download the full Degree Guide for more information.

• Core Subjects

Open Universities Australia is a not-for-profit organisation. You will not pay any fees for using our services.

Indicative total fee $17,000

The amount shown here is indicative for an Australian citizen studying full-time, which is typically 8 subjects per year.

Fees may vary depending on:

• the subjects you choose
• credit from previous work experience
• your eligibility for government funding loans or subsidies such as HECS-HELP or a Commonwealth supported place.

To learn more, go to Fees or contact a student advisor.

With a network of campuses spanning three cities in South East Queensland, Griffith University is committed to progressive multidisciplinary teaching and research and a valuable online provider with Open Universities Australia.

Already attracting students from over one hundred countries, Griffith's dedication to academic excellence is available across Australia through OUA.

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QS World University Ranking 2026, within Australia:

18

Times Higher Education World University Ranking 2026, within Australia:

20

To be eligible for this program you must meet one of the following criteria:

• a recognised Bachelor degree (or higher)
• a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above

*Note: International students - You must have a minimum grade point average (GPA) of 4.0 (on a 7.0 point scale) in your previous qualification

You must meet the following criteria:

• a minimum of three years’ work experience, AND
• successful completion of the following two Open Access Pathway subjects:
  • MKT703 Marketing Foundations
  • MKT729 Integrated Marketing Communication

To be eligible for this program you must meet one of the following criteria:

• five years relevant work experience
• a combination of alternative admission criteria such as formal, informal and non-formal learning deemed to be equivalent to either of the above

Relevant work experience includes marketing, advertising, sales, customer relationship management, digital marketing, social media marketing, market research, brand management, communications, content marketing, PR and roles requiring technical, specialist expertise or managerial/decision making functions with a knowledge of key concepts in marketing and/or business

English language requirements apply to International applicants and other applicants whose previous study was undertaken in a language other than English. The minimum English language requirements for such applicants for entry to this program are as follows:

• A minimum overall band score of 6.5 on IELTS (Academic) with no sub-score of less than 6.0
• OR a minimum score of 575 on TOEFL
• OR an internet-based (iBT) TOEFL score of 79 (no sub-score less than 19)
• OR no score less than 3+ in each skill of the ISLPR (conducted by ISLPR Language Services only)
• OR a minimum overall score of 176 (no score less than 169) on C1 Advanced (formerly Cambridge Certificate in Advanced English) or C2 Proficiency (formerly Cambridge Certificate of Proficiency in English)
• OR an overall score of 58 in the Pearson Test of English (Academic) with no score less than 50.

English test results must be no more than two years old.

You may be eligible for credit based on your prior study or experience, which could reduce the time it takes to complete your degree. Credit may be granted for:

• Prior study completed through an accredited education provider
• Relevant professional or life experience, including employment, workplace training, volunteer work, or community‑based activities

For more information, visit Credit transfer.

If you have questions, contact Griffith Student Connect at oua.programsupport@griffith.edu.au.