Master of Business (Digital Marketing)
Postgraduate | USQ-DMR-MAS | 2024
Specialise in digital marketing strategy, tools, and technologies
Dive deep into marketing on digital channels including social media, email, and apps. You’ll build valuable data skills for more informed analysis and tactics. Includes foundational business courses on leadership and economics.
- Study method
- 100% online
- Assessments
- 100% online
- Credit available
- Yes
- Duration
- 2 years full time or part time equivalent
- Total subjects
- 16
- Price from
- $32,640
- Available loans
- Australian Higher Education Loan Program (HELP)
Master of Business (Digital Marketing)
About this degree
Upon completion of the Master of Business, students will be able to:
- influence organisational adaptability by researching and designing solutions to dynamic issues and changing landscapes by applying a synthesis of established theories and complex specialist knowledge in collaborative teams
- master complex informational inputs from a variety of sources and stakeholders to ensure that the interests of others (including organisational, cultural/societal, and environmental) and professional responsibilities are considered and addressed
- leverage and integrate the availability of digital technologies and automation relevant in the domain of specialist expertise to drive current and future business performance
- communicate specialist knowledge and expert judgements to both specialist and non-specialist audiences to build professional credibility and influence
- exercise a growth mindset using independent critical and reflective thinking and self-directed learning to operate as an adaptive and ethical professional
- cultivate a professional identity and career trajectory by exhibiting the human capabilities, research skills and knowledge demanded by modern organisations.
Learn to use your digital skills to analyse, interpret and present data to inform marketing strategies and tactics. Develop the know-how, the experience and the insights to be able to operate in this fast-paced industry. As the focus and importance of big brands understanding the data that drives their customers increases, so too will the demand for marketers skilled in the area of understanding the data and making data-driven decisions and drive real business change. Explore topics such a consumer behaviour, developing marketing strategies, using analytics to inform marketing tactics, and understanding more about marketing tools and technologies.
Recommended study pattern
The Enrolment Pattern for this program will be updated soon. In the meantime, please submit your contact details below for us to reach out and discuss the program further.
Award requirements
Completion of 16 units as outlined in the Recommended Study Pattern section.Exit points
Graduate Certificate of Business (after successful completion of 4 approved courses). Graduate Diploma of Business (after successful completion of 8 approved courses).As Australia’s #1 university for graduate starting salary (Good Universities Guide, 2022), University of Southern Queensland is the right place to make real progress. Regardless of your education history, your age or your aspirations, at UniSQ you’ll be inspired by quality learning experiences matched with top resources and research. Having delivered distance and online learning for over 40+ years, UniSQ supports you to learn at your own pace—exactly how it suits you.
Learn more about USQ.
Explore USQ courses.
- QS Ranking 2024:
- 24
- Times Higher Education Ranking 2024:
- 24
How to apply
University of Southern Queensland manages enquiries and applications for this degree.
Complete your details and we'll make sure your enquiry is sent to University of Southern Queensland who will contact you to discuss this degree.
Don't worry, we're still here to help you - you'll receive a personalised follow-up from an Open Universities Australia student advisor to make sure you have found the right degree for you.
Entry requirements
Completed Bachelor Degree in business, or equivalent OR Equivalent minimum of three years professional work experience + English Language Proficiency
- Exemptions/credit will be assessed based on the UniSQ Credit and Exemption Procedure. Claims for credit for previous study should be submitted prior to or at the time of enrolment. Each claim will be assessed on individual merit in line with UniSQ policy.
Career opportunities
Organisations increasingly require marketing graduates who can integrate marketing knowledge with digital analytics, to promote products or brands through digital channels such as search engines, social media, email, websites and apps.
Career outlook
- Advertising and Marketing Professionals:
- $75K to $93K
- Advertising, Public Relations and Sales Managers:
- Over $120K
- Marketing specialists:
- Unknown average