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Study online with University of Tasmania through Open Universities Australia. Explore all degrees, subjects and short courses now.

The Graduate Diploma of Strategic Communication aims to produce independent and entrepreneurial communicators who can successfully participate in the contemporary media environment. Designed for those wanting to promote and implement change across a range of social, environment, political and business settings, the program helps you to develop advanced analytical skills and professional-level communications expertise. Students will develop knowledge of the strategic and political communications fields and media industries, and produce and engage with traditional and emergent media platforms and practices. You will be taught by leading researchers and lecturers, who possess a broad range of industry experience in a state of the art contemporary Media School supported by equipment and technical know-how. The diploma is designed for students seeking the benefits of online learning and intensive workshops and seminars.

Develop even further in your communications career and go after more hands-on roles in the media industry. In this course, you'll discover how to produce compelling content, plan events, and connect with audiences through diverse media channels.

Graduate Diploma of Strategic Communication

Professional Communication

International Business Communication

Media, Self, Identity

Management Communications

In this subject, you are provided the opportunity to employ skills developed across a range of University Preparation subjects to complete a guided research project. Using techniques in research, analysis, problem-solving, reflection, and academic communication, you will investigate a topic of your choosing, undertake academic investigation of the key issues or challenges involved and, finally, produce an evidence-based analysis and argument expressing your perspective. The research and writing skills developed and practised in this subject apply to a diverse range of disciplinary environments, from the humanities to the sciences.

UPP Project A

Language is what makes us human. It influences our thoughts and affects our lives in even more ways that we might expect. In this advanced subject, students are introduced to the most important and strongly debated issues in the psychology of language. Lecture topics include the distinctive features of human language as a system of communication, language structure, acquisition and development, the understanding and production of speech (and what happens when these processes go wrong), the development of reading and spelling, and how the social and cultural environment can influence how language is used.

Psychology of Language

This subject introduces you to effective professional communication techniques and practices applicable to the workplace and study. You will learn about the foundations of communication, the various communication styles, professional etiquette, and different types of communication behaviours. A central focus of this subject is for you to understand your own style, and gain an awareness of how you communicate and how others might feel based on how you behave and interact. In addition, you will explore a range of barriers and enablers to effective communication, and develop strategies such as active listening, conflict resolution, and giving and receiving feedback. You will practice, and be assessed on, effective communication in groups and in a simulated environment. This will include participation in role plays, interviewing others, presenting ideas, and completing various group and individual activities.In conjunction with the discipline theory, this subject introduces learning through practice by exposing you to authentic learning experiences. These experiences are placed at the centre of learning and assessment, so you have the opportunity to develop the skills, knowledge and behaviours necessary to respond to industry, community and/or global needs. You will be introduced to:- a range of methods, tools, techniques and approaches to practice- principles and perspectives such as values, ethics, empathy and leadership in real world scenarios- reflection and deliberative thinking as a means of developing knowledge, skills, attitudes and aspirations- ways of understanding problems and developing solutions through active inquiry.

Students can develop the fundamental written and verbal communication skills necessary for effective communication in both business careers and academic studies in this subject. As such, the focus of it is two-fold; firstly, developing your personal communication skills and secondly also giving you a better understanding of the significant role of international business communication in the workplace.

This subject equips you with the skills to produce content and tell stories across a range of media. A variety of digital tools, delivery options and conceptual approaches will be explored as you design, research and produce their content. Academic and technical staff will guide you through the production of journalism, public relations, or creative content suitable for delivery online, and as broadcast and print. Through the subject, you will be expected to develop skills in research, writing, online publication and audio and visual production.

Multiplatform Storytelling

Science communication has an increasingly vital role to play in a modern, global society. The growing awareness of the threat of climate change, along with the unprecedented impact of COVID-19, has highlighted the importance of the effective communication of science. This subject explores the social, political and ethical implications of science communication in a global society, and will consider: science in the media, science and public policy, science and advocacy, and public engagement with science. You will identify, apply and evaluate science communication strategies for diverse audiences using a range of media and technologies. The subject includes a field trip.

Communicating Science

The ability to strategically communicate is a skill required in many industries and sectors. In this subject, you are introduced to a variety of media platforms and approaches to provide a strong foundation for participation in the media and communication industries. You will be introduced to key trends and changes in contemporary media practices, technologies, business models and audience behaviours. A fundamental appreciation of key concepts in media writing will enable you to think strategically about content creation, information gathering and audience engagement, which will equip you to write and pitch a story to a relevant publication. You will gain a deeper understanding of how strategic communication can drive change in a variety of contexts while acquiring important practical skills in professional communication, information management, media engagement and publicity.

Introduction to Strategic Communication

Digital media, including social media platforms, play an increasing role in the contemporary media landscape. This subject provides you with a strong foundation for understanding the function of digital media in the contemporary media landscape. It will develop your knowledge of key concepts, principles, and practices to understand how social media, and other forms of digital media, informs a strategic communication environment. The subject will develop your practical skills in digital content creation for various platforms and your knowledge and ability to creatively plan, effectively implement, and critically evaluate the performance of various social media strategies.

Strategic Digital Media

The shift from mass communication to mass self-communication is one of the most important shifts in recent human society. Mobile communication networks allow us to produce and share content like never before which is challenging and changing our notions of our public, private and secret selves and our understandings of individuality and community. In this subject, we explore and challenge our understanding of how our use of communication technology is transforming ourselves and our world.

Integrated Marketing Communications (IMC) covers the general area of marketing communications with a focus on advertising and promotion at an advanced level. IMC rests upon the management of media and other tools which can be used to deliver marketing messages in an effective and integrated way, while achieving marketing, communications and broader organisational objectives. The subject focuses on an approach to marketing communications that considers how the integration of messages can achieve greatest impact, primarily through the coordinated use of a range of marketing communication tools. In this regard, the subject looks at the creation, selection and execution of consistent marketing messages for an organisation to communicate across its various communication and marketing platforms.  An IMC approach considers the strategic use of a range of traditional media, as well as digital and social media. The subject content is placed in the context of more general IMC issues faced by organisations of all sizes including branding, planning, budgeting, coordination and delivery messages, and media management. Students will find that an advanced understanding the complexities of IMC and its various aspects will stand them in good stead for being able to make effective marketing and general business decisions.

Integrated Marketing Communications

University of Tasmania Communication Short courses | Open Universities Australia

Course results for University of Tasmania Communication Short courses