Undergraduate | GRF-THS232 | 2024
Sport Digitisation and Communication
Course information for 2024 intakeView information for 2023 course intake
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- Study method
- 100% online
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- 13 weeks
- 15 July 2024
HECS-HELP and FEE-HELP available
Sport Digitisation and Communication
About this subject
At the completion of this subject students will be able to:
- Apply Big Data analytics to sport context and describe the impact on social media and sport communication.
- Utilise knowledge of the media, its purpose, structure and processes to appropriately respond to various sporting scenarios.
- Analyse sport organisation websites and social media platforms to evaluate their role in the stakeholder communication process.
- Develop industry-appropriate oral and written communication skills to create authentic digital communication artifacts.
ASSURANCE OF LEARNING
This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidence based decision making.
- Crisis Communication
- Big Data
- Media Relations
- Social Media Strategy
- New Media
- Media, Sport and Careers
- Theoretical Foundations of Sport Comms
- Communication Tools for Sport Media
- Developing a Strategic Public Relations
- Social Media Applications
- Future trends
The mass media have a unique fascination with sport. Sport obtains its own section in newspapers, as well as in radio and television broadcasts. There are numerous magazines devoted to sport. Coordination of relations between sport organisations and media has become a specialised realm of sport management.
Sport organisations coordinate their media relations through the Sports Information Director (SID) or media liaison officer. That person is responsible for developing relations with reporters and editors, formulating a media plan, and providing information to the press. Sport information is a pivotal component of the sport organisation's marketing communications campaign.
Students should not enrol in this subject if they have completed: 2312THS Sport Digitisation and Communication / 2312HSL Sport Information
- Assessment 1 - Big Data and Sport (25%)
- Assessment 2 - Vodcast and Communications (35%)
- Assessment 3: Media Statement Presentation (Oral) (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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