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Undergraduate | GRF-THS232 | 2024

Sport Digitisation and Communication

Course information for 2024 intake

View information for 2023 course intake

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Study method
100% online
100% online
Entry requirements
No ATAR needed,
No prior study
13 weeks

Start dates

  • 15 July 2024
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Sport Digitisation and Communication

About this subject

  • At the completion of this subject students will be able to:

    1. Apply Big Data analytics to sport context and describe the impact on social media and sport communication.
    2. Utilise knowledge of the media, its purpose, structure and processes to appropriately respond to various sporting scenarios.
    3. Analyse sport organisation websites and social media platforms to evaluate their role in the stakeholder communication process.
    4. Develop industry-appropriate oral and written communication skills to create authentic digital communication artifacts.


    This course evaluates student performance for Assurance of Learning purposes for the program learning objective (PLO): Identify and critically analyse sources of data to inform evidence based decision making.

Entry requirements

No entry requirements

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.

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What to study next?

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Bachelor of Business

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