Using Social Media
UndergraduateLTU-MAC2USM2025
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Prior study needed
- Duration
- 12 weeks
- Start dates
- 3 Mar 2025
- Loan available
- HECS-HELP and FEE-HELP available
Using Social Media
About this subject
On successful completion you will be able to:
- Understand, evaluate and compare social media platforms with respect to their suitability for media content.
- Find, evaluate and verify social media sources for use in media content.
- Develop a social media dissemination strategy for an original piece of media content.
- Understand the legal and ethical framework in which social media platforms operate in Australia.
- Critically evaluate social media strategies and content.
- Demonstrate effective teamwork skills by collaboratively planning, creating, and presenting a group assignment using social media platforms.
- Social Media Platforms
- Social Media and News
- News Writing
- Content Creation
- Content Strategy
- Misinformation and Disinformation
- Social Media Ethics
Social media platforms are an integral part of news and media. In Using Social Media, you will learn how to use different social media platforms to both create and share media content. The subject explores how to use social media to create original media content including news stories and promotional campaigns. You will learn how to identify and verify credible sources. You will also learn how to analyse social media strategy and develop a strategy for social media content dissemination, including how to determine an audience, and create engaging content specifically for social media, such as text, graphics and images. As well as key skills, this subject delivers key knowledge on misinformation and disinformation in social media, and legal and ethical implications, including defamation, privacy and copyright.
This is a level 2 subject. This subject includes live sessions with the expectation of student attendance and participation.
- Quiz. Students will complete a quiz focusing on social media verification, misinformation and its legal and ethical frameworks. 1000 word equivalent. (20%)
- Social media analysis. Students will analyse the social media content of an individual, a news brand or an organisation or company to examine the strategies they use to engage their audience and promote their brand.1000 word equivalent. (30%)
- Students will complete a social media strategy plan for a news story and provide three versions of that story for different platforms. 1750 word equivalent. (50%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Others
Prerequisites: Students must have completed 60 credit points of Level one subjects.
Additional requirements
No additional requirements
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
What to study next?
Once you’ve completed this subject it can be credited towards one of the following courses
UndergraduateLAT-BUS-DEG
UndergraduateLAT-ART-DEG
Bachelor of Arts/Bachelor of Health Sciences
UndergraduateLAT-AHS-DEG
Bachelor of Psychological Science
UndergraduateLAT-PYS-DEG
UndergraduateLAT-HSC-DEG
Bachelor of Information Technology
UndergraduateLAT-TEC-DEG
UndergraduateLAT-CYS-DEG
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