Using Social Media
Undergraduate | LTU-MAC2USM | 2024
- Study method
- 100% online
- 100% online
- Entry requirements
- No ATAR needed,
- No prior study
- 12 weeks
- Start dates
- 4 Mar 2024
HECS-HELP and FEE-HELP available
Using Social Media
About this subject
On successful completion you will be able to:
- Understand, evaluate and compare social media platforms with respect to their suitability for media content.
- Find, evaluate and verify social media sources for use in media content.
- Develop a social media dissemination strategy for an original piece of media content.
- Understand the legal and ethical framework in which social media platforms operate in Australia.
- Apply the key fundamentals of professional writing such as correct grammar, punctuation and attribution as they apply to different media styles.
- Social Media Platforms
- Social Media and News
- News Writing
- Content Creation
- Content Strategy
- Misinformation and Disinformation
- Social Media Ethics
Social media platforms are an integral part of news and media. In Using Social Media, you will learn how to use different social media platforms to both create and share media content. The subject explores how to use social media to research and report original stories, including how to identify and verify sources, and how to tell stories in live formats. You will also learn how to analysis social media strategy and develop a strategy for social media content dissemination, including how to determine an audience, and create engaging content specifically for social media, such as text, graphics and images. As well as key skills, this subject delivers key knowledge on misinformation and disinformation in social media, and legal and ethical implications, including defamation, privacy and copyright.
This is a level 2 subject. This subject includes live sessions with the expectation of student attendance and participation.
- News article. Students will write a news article based on social media sources. 1000 word equivalent. (30%)
- Students will complete a social media analysis, of an individual and news brand, to examine the strategies they use to engage and publish media content on social media. 1000 word equivalent. (30%)
- Students will complete a social media strategy plan for a news story and provide three versions of that story for different platforms. 1750 word equivalent. (40%)
For textbook details check your university's handbook, website or learning management system (LMS).
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