How to become a marketing executive

Oversee marketing for entire organisations to connect customers with your brand, products and services.

What does a marketing executive do?

Duties and tasks

  • Plan and execute marketing campaigns through cross-channel promotion of products and services (search marketing, paid media, above the line advertising and email marketing etc.)
  • Conduct market research to evaluate patterns and trends, identify target audience and needs, and determine the most effective way to increase reach and engagement.
  • Develop brand awareness and engagement across channels and in each stage of the customer journey.
  • Produce creative copy and messaging for target audience for a range of marketing materials (website, press releases, social media etc.)
  • Work closely with marketing managers to prepare budgets and monitoring expenses.

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