New Product and Service Development

• • 1. Week 1 - Innovation management
  • 1.1) Introduction to assessments and Group formation
  • 1.2) Reading: Ch. 1 & 2 from the prescribed textbook
  • 2. Week 2 - Topic: Product/Service Development and Innovation Strategy – 1
  • 2.1) Quiz 1
  • 2.2) Reading: Ch. 12 from the Trott textbook and Ch. 3 from the prescribed textbook
  • 3. Week 3 - Topic: Product/Service Development and Innovation Strategy – 2
  • 3.1) Quiz 2
  • 3.2) Reading: Ch.3, 6 & 14 from the Trott textbook and Ch. 2 from the prescribed textbook
  • 4. Week 4 - Topic: Generating New Product/Service ideas
  • 4.1) Quiz 3
  • 4.2) Reading: Ch. 4 & 5 from the prescribed textbook
  • 5. Week 5 - Topic: Concept generation and Testing; Topic: Idea Development
  • 5.1) Case Study 1
  • 5.2) Reading: Ch. 13, 14 & 15 from the prescribed textbook
  • 6. Week 6 - Topic: Business and financial analysis
  • 6.1) Case study 2
  • 6.2) Reading: Ch. 8 & 11 from the prescribed textbook
  • 7. Week 7 - Topic: Strategic launch and commercialisation Planning (business to business and consumer)
  • 7.1) Case study 3
  • 7.2) Reading: Ch. 16 & 19 from the prescribed textbook
  • 8. Mid-Semester Break
  • 8.1) n/a
  • 9. Week 8 - No Lecture
  • 9.1) n/a
  • 10. Week 9 - No lecture
  • 10.1) Assessment two Essay: New Product Success or Failure
  • 11. Week 10 - One hour Drop – in session will be organised during the workshop
  • 11.1) Assessment two Essay: New Product Success or Failure
  • 12. Week 11 - One hour Drop – in session will be organised during the workshop
  • 12.1) Queries associated with assessment 3.
  • 13. Week 12 - No Lecture
  • 13.1) New Product/Service Proposal submission
  • 14. Week 13 - Pitchfest – will organised during the workshop
  • 14.1) Due October during workshop
  • 15. Examination Period
  • 15.1) n/a

You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.

• TAS-BMA608-New Product and Service Development (No longer available)

You are recommended to have completed the following subjects(s) or have equivalent knowledge before starting this subject:

• TAS-BMA506-Foundations of Marketing
• TAS-BMA604-Consumer Decision-Making

Additional requirements

No additional requirements

Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However, despite the significant investment in screening and developing new products and services, statistics reflect continuing high failure rates. This underscores the need for better management of new product and service commercialisation.

This subject will develop your knowledge of how new product and new service development creates value for a firm and its stakeholders. It will focus on new product and service commercialisation from a strategic perspective, emphasising the development of knowledge of the strategic foundations for new product and service development. These foundations comprise the sources for product and service innovation, the timing of market entry, competition and product market issues, market adoption, developing new service bundles, and strategies for marketing new products and services.

• New Product Pitch and Proposal (40%)
• Workshop activities -Individual and Group (35%)
• Essay – New Product Failure (25%)

Current study term: 10 Jul 22 to 16 Oct 22