New Product and Service Development
PostgraduateTAS-BMA7372023
Course information for 2023 intake
Enrolments for this course are closed, but you may have other options to start studying now. Book a consultation to learn more.
- Study method
- 100% online
- Assessments
- 100% online
- Entry requirements
- Part of a degree
- Duration
- 14 weeks
- Loan available
- FEE-HELP available
New Product and Service Development
About this subject
Upon completion of this subject, the student should be able to:
- Critically evaluate the theories and concepts of innovation and new product and service development and apply them to practice.
- Research market opportunity and plan commercialization strategies for a new product and service in context of dynamics of market entry timing and potential trajectory for market development.
- Plan commercialisation strategies and develop implementation plans for new product and service development.
- Develop implementation plans for new product and service launch.
- Week 1 - Innovation management-Introduction to assessments and Group formation
- Week 2 - Product/Service Development and Innovation Strategy 1
- Week 3 - Product/Service Development and Innovation Strategy 2
- Week 4 - Generating New Product/Service ideas
- Week 5 - Concept generation and Testing; Idea Development
- Week 6 - Business and financial analysis
- Week 7 - Strategic launch and commercialisation Planning (business to business and consumer)
- Week 8 - No Lecture
- Week 9 - No lecture-Assessment two Essay: New Product Success or Failure
- Week 10 - One hour Drop – in session will be organised during the workshop
- Week 11 - One hour Drop – in session will be organised during the workshop
- Week 12 - No Lecture-New Product/Service Proposal submission
- Week 13 - Pitchfest – will organised during the workshop-Due October during workshop
Firms are paying more attention to the development of new products and services to enhance their market position. Commercialising innovative products and services on a timely basis is a key to not only profit but in some industries, survival. However, despite the significant investment in screening and developing new products and services, statistics reflect continuing high failure rates. This underscores the need for better management of new product and service commercialisation.
This subject will develop your knowledge of how new product and new service development creates value for a firm and its stakeholders. It will focus on new product and service commercialisation from a strategic perspective, emphasising the development of knowledge of the strategic foundations for new product and service development. These foundations comprise the sources for product and service innovation, the timing of market entry, competition and product market issues, market adoption, developing new service bundles, and strategies for marketing new products and services.
- New Product Pitch and Proposal (40%)
- Workshop Activities -Individual and Group (35%)
- Essay – New Product Failure (25%)
For textbook details check your university's handbook, website or learning management system (LMS).
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Entry requirements
Part of a degree
To enrol in this subject you must be accepted into one of the following degrees:
Core
- TAS-MMK-MAS-2023 - Master of Marketing Management
- TAS-MKT-GDI-2023 - Graduate Diploma in Marketing
Elective
- TAS-FIN-MAS-2023 - Master of Finance
Prior study
To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:
Equivalent subjects
You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.
TAS-BMA608-New Product and Service Development (no longer available)
Others
It is strongly recommended that students complete TAS-BMA506 Foundations of Marketing and TAS-BMA604 Consumer Decision-Making before undertaking this subject to ensure students have the necessary level of knowledge to successfully complete assessments.
Additional requirements
- Other requirements - Introduction Lecture: 1hr, once in a term Weekly recorded lecture: 1hr, 13 weeks Online Workshop: 3hrs, 4 times in a semester
Study load
- 0.125 EFTSL
- This is in the range of 10 to 12 hours of study each week.
Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.
Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.
Related degrees
Once you’ve completed this subject it can be credited towards one of the following courses
