New Product and Service Development

About this subject

• What you'll learn

  Upon completion of this subject, the student should be able to:

  1. Critically evaluate the theories and concepts of innovation and new product and service development and apply them to practice.
  2. Research market opportunity and plan commercialization strategies for a new product and service in context of dynamics of market entry timing and potential trajectory for market development.
  3. Plan commercialisation strategies and develop implementation plans for new product and service development.
  4. Develop implementation plans for new product and service launch.

• Topics covered

• Description

• Assessments

• Textbooks

• About University of Tasmania

Entry requirements

Part of a degree

To enrol in this subject you must be accepted into one of the following degrees:

Elective

• TAS-FIN-MAS-2024 - Master of Finance

Prior study

To help set you up for success before you start this subject, we suggest completing or having equivalent knowledge in:

• TAS-BMA506-Foundations of Marketing

• TAS-BMA604-Consumer Decision-Making

Equivalent subjects

You won't be able to enrol into this subject if you've already successfully completed or currently enrolled in the following subject(s) as they are considered anti-requisites due to the similarity of the content.

• TAS-BMA608 (Not currently available)

Additional requirements

• Other requirements - Teaching Arrangement: Introductory Lecture: 1-hr, once in a term. Weekly recorded lecture: 1-hr, 13 weeks. Online Workshop: 3-hrs, 4 times in a semester

Study load

0.125 EFTSL

This is in the range of 10 to 12 hours of study each week.

Equivalent full time study load (EFTSL) is one way to calculate your study load. One (1.0) EFTSL is equivalent to a full-time study load for one year.

Find out more information on Commonwealth Loans to understand what this means to your eligibility for financial support.